MARKETING - Microsoft · MARKETING GUIDE 2020 1350 Treat Boulevard, Suite 140 Walnut Creek,...

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MARKETING GUIDE 2020 www.BIABayArea.org 1350 Treat Boulevard, Suite 140 Walnut Creek, California 94597 (925) 951-6840 Updated: 11/06/2019

Transcript of MARKETING - Microsoft · MARKETING GUIDE 2020 1350 Treat Boulevard, Suite 140 Walnut Creek,...

Page 1: MARKETING - Microsoft · MARKETING GUIDE 2020  1350 Treat Boulevard, Suite 140 Walnut Creek, California 94597 (925) 951-6840 Updated: 11/06/2019

MARKETINGGUIDE 2020

www.BIABayArea.org

1350 Treat Boulevard, Suite 140Walnut Creek, California 94597

(925) 951-6840

Updated: 11/06/2019

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Dear Members & Prospective Members,

The BIA|Bay Area provides members with a full year of exciting events, meetings and networking opportunities to achieve professional development and expand visibility for your company. The Marketing Guide was developed to help you plan your involvement and budget for 2020. The following pages list details for each of our major events including sponsorship opportunities, costs and benefits.

Make the most of your membership by getting involved. Outside of events, the BIA|Bay Area has numerous ways for your team to engage with members and other industry professionals. Our councils and committees focus on networking, advocacy and educational opportunities. No matter where in the building process your company is situated, the BIA offers opportunities to build relationships and broaden your exposure across the industry.

As the year progresses, meetings and events may be added or updated within the Marketing Guide, so please reference our website (www.biabayarea.org) for the latest information. In addition, updates are distributed to all members via our Weekly Report digital newsletter.

Become a BIA Ambassador! Any company making the commitment to invest more than $5,000 to the BIA|Bay Area for 2020 by January 17th will be recognized as a BIA Ambassador. Ambassadors will receive additional benefits aside from the individual event benefits. Find more information on page 5. Thank you to the 2019 Ambassadors (see page 14).

We are looking forward to another exciting year. Join us!

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Month Day Date Committee/Council

"Mem Only" Event Description

January Tue-Thu 21-23 Nat’l/State International Builder Show (IBS), Las VegasJanuary Thursday 30 PASS Networking MixerJanuary Friday 31 Regional Installation of Officers

February Wednesday 05 PWB SMC Networking Mixer (Joint)February Wednesday 12 Regional X BUILD Educational SeriesFebruary Tue-Thu 18-20 Nat’l/State CBIA Winter Meetings (tentative)February Tuesday 25 SMC HomeAid Charity Care Day

March Thursday 05 PASS X Builder LuncheonMarch Friday 13 PWB X Half Day Event - Int'l Women's DayApril Friday 17 SMC 43rd MAMEApril Tuesday 21 PWB X Lean In CircleApril Thursday 30 PASS Networking MixerMay Thursday 07 PWB HomeAid Charity Essentials DriveMay Wednesday 13 Regional X BUILD Educational SeriesMay Wednesday 20 SMC Program (Spring)June Tue-Thu 09-11 Nat’l/State PCBC, San FranciscoJune Wednesday 10 PASS Luncheon @ PCBCJune Tuesday 23 PWB Networking MixerJuly Wednesday 15 SMC Networking MixerJuly Monday 20 Regional Golf TournamentJuly Monday 20 Regional Wine TourJuly Tuesday 28 PWB X Lean In Circle

August Friday 21 PWB X Half Day EventSeptember Wednesday 02 PWB SMC Networking Mixer (Joint)September Wednesday 09 Regional BUILD Educational SeriesSeptember Thursday 17 HomeAid Trap ShootSeptember Tuesday 22 SMC Program (Fall)September Tuesday 29 PWB X Lean In Circle

October Friday 02 DRE Fall ForumOctober Friday 02 PASS X Awards DinnerOctober Tue-Thu 06-08 Nat’l/State CBIA Fall Meetings (tentative)October Friday 23 Regional 4th Women's ConferenceOctober Thursday 29 PWB Fall Fundraiser

November Thursday 05 PASS HomeAid X Reception & Toy DriveNovember Tuesday 17 PWB X Lean In CircleNovember Wednesday 18 Regional X BUILD Educational SeriesDecember Thursday 03 Regional John Burns Economic ForecastDecember Wednesday 09 PWB SMC X Member Appreciation Mixer

2020 cAlENDAR AT A GlANcE

**Dates and locations are subject to change

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Sales and Marketing Council Master Sponsorship

Diamond $3,500 Gold $1,500

Platinum $2,500 Silver $750

Professional Women in Building Council Master Sponsorship

Diamond $2,000 Ruby $750

Platinum $1,250 Emerald $500

PASS Networking Mixer • January 30

Corporate $1,000

Installation of Officers • January 31

Presenting $7,500 VIP Reception $3,000

Platinum $5,000 General Reception $3,000

Gold $2,500 Wine $2,000

Silver $1,500 Decor/Table $1,750

Bronze $500 Program $1,000

Government Educational Lunch • February 12

Program Sponsor $500

SMC and HomeAid Care Day • February 25

Helping Hands $200 We Care $100

PASS Builder Lunch • March 5

Deposit $500

PWB International Women’s Day • March 13

Gold $500 Silver $250

Major Achievements in Marketing Excellence Awards • April 17

Presenting $7,500 Decor $6,000

Platinum $5,000 General Reception $7,500

Gold $2,500 VIP Reception $4,000

Silver $1,500 Wine $4,000

Bronze $750

PASS Networking Mixer • April 30

Corporate $1,000

Government Educational Lunch • May 13

Program Sponsor $500

SMC Spring Program • May 20

Gold $500 Silver $250

PASS Luncheon @ PCBC • June 10

Deposit $1,000

2020 MARKETING GUIDE sElEcTIoN foRM

Wine Tour • July 20

Small Bites $750 Snack Bag $200

Winery $500

Golf Tournament • July 20

Dinner $5,000 Golf Ball Launcher $1,500

Lunch $2,500 Liquor Hole $1,000

Player’s Carts $2,500 Beverage Coolers $600

19th Hole Reception $2,000 Food $400

Flatbed Cart $1,500 Contest: Longest Drive $400

Cigar $750 Contest: Accuracy $400

Exclusive In Kind at cost Contest: Closest to Pin $400

Tee Sign $250 Contest: Hole in One $400

Raffle Prize at cost Contest: Putting $400

Welcome Bag at cost Exclusive Hole $400

PWB Half Day Event • August 21

Gold $500 Silver $250

Government Educational Lunch • September 9

Program Sponsor $500

SMC Event & Program • September 22

Gold $500 Silver $250

DRE Fall Forum • October 2

Program $350

PASS Awards Dinner • October 2

Deposit $750

Women’s Conference • October 23

Diamond $5,000 Gold $1,500

Platinum $2,500 Silver $1,000

Reception $2,000 Bronze $5000

PASS Reception & Toy Drive • November 7

Door Prize $1,500 Beverage $750

Reception $1,500 Project Directory Ad $750

Government Educational Lunch • November 18

Program Sponsor $500

John Burns Economic Forecast • December 3

Program $500

Use the following form to make your sponsorship selections. In this digital Marketing Guide you may check the boxes throughout, which will check the coordinating boxes below. Sponsorship opportunities are on a first come first serve basis. Print, sign and send back to BIA|Bay Area at [email protected].

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I, confirm that I have reviewed my selections and affirm that they are accurate and that I have the authority to make this commitment to the BIA|Bay Area on behalf of my company. I agree to make all payments 30 days prior to sponsored event.

Signature: Date:

Payment Information:

Company: Billing Contact:

Billing Address: City: State: Zip:

Phone: Email:

Payment Method: Check Payable to BIA Bay Area Credit Card: Mastercard Visa AmEx Discover Mail to: BIA Bay Area 1350 Treat Blvd., Ste. 140, Walnut Creek, CA 94597

I qualify for the Ambassador Program Deposit $2,500 or 50% of the total (whichever is greater) due by January 17, 2020: $ Balance of $ is due by April 1, 2020.

Authorized Amount: $ Card #:

Exp Date (mm/yy): Security Code: Name on Card:

Signature:

Return page 5 and 6 of this Marketing Guide to [email protected]

MARKETING GUIDE AGREEMENT & PAyMENT

GOLD AMBASSADOR2020 Contribution Total = $5,000 - $9,999

Recognition on Ambassador Web Banner on BIA WebsiteRecognition on Weekly Report Distributed to All Members(Approximately 2,500)Recognition in 2021 Marketing GuideAmbassador Recognition at All Events

PLATINUM AMBASSADOR2020 Contribution Total = $10,000 or more

Recognition on Ambassador Web Banner on BIA WebsiteRecognition on Weekly Report Distributed to All Members(Approximately 2,500)Recognition in 2021 Marketing GuideAmbassador Recognition at All EventsInvitation for Two to Chairman’s Council Lunch

Get more from your sponsorship dollars by becoming a BIA|Bay Area Ambassador! Companies that spend a total of $5,000 or more on sponsorship during 2020 will receive special value-added bonuses at no extra charge. There are two tiers, see details below. Some exclusions apply, including, but not limited to dues, fees, event tickets, booth fees and charitable contributions. Contributions to HomeAid Northern California do NOT qualify for the Ambassador Program and must be made directly to HomeAid. Contact (925) 906-9139 for sponsorship questions.

To become a BIA|Bay Area Ambassador, your company must commit to the total sponsorship amount and a initial payment of $2,500 or 50% (whichever is greater) must be received no later than January 17, 2020. The balance must be paid in full 30 days prior to your selected event(s). Benefits are not guaranteed until sponsorship is paid in full. The balance is due April 1, 2020.

BUIlDING INDUsTRy AssocIATIoN AMBAssADoR PRoGRAM

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sAlEs & MARKETING coUNcIlBenefits for each level of sponsorship are for the following events:

February 5: Networking Mixer with PWB CouncilFebruary 25: Month of Giving Charity EventMay 20: Spring ProgramJuly 15: Networking MixerSeptember 2: Networking Mixer with PWB Council

September 22: Fall ProgramDecember 9: Member Appreciation Mixer with Professional Women in Building Council

**Excludes MAME (April 17)**

DIAMOND SPONSOR $3,5004 complimentary registrations/tickets to each eventRecognition on event webpage with company linkCompany recognition on printed marketing and collateralCompany recognition on any event signageCompany recognition on printed program (if applicable)Acknowledgement during event program

PLATINUM SPONSOR $2,5003 complimentary registrations/tickets to each eventRecognition on event webpage with company linkCompany recognition on printed marketing and collateralCompany recognition on any event signageCompany recognition on printed program (if applicable)Acknowledgement during event program

GOLD SPONSOR $1,5002 complimentary registrations/tickets to each eventRecognition on event webpage with company linkCompany recognition on printed marketing and collateralCompany recognition on any event signageCompany recognition on printed program (if applicable)Acknowledgement during event program

SILVER SPONSOR $7501 complimentary registration/ticket to each eventRecognition on event webpage with company linkCompany recognition on printed marketing and collateralCompany recognition on any event signageCompany recognition on printed program (if applicable)Acknowledgement during event program

PRofEssIoNAl woMEN IN BUIlDING coUNcIl

Benefits for each level of sponsorship are for the following events:

February 5: Networking Mixer with Sales & Marketing CouncilMarch 13: Half Day EventApril 21: Lean In Circle WorkshopMay 7: Essentials Drive with HomeaidJune 23: Networking MixerJuly 28: Lean In Circle WorkshopAugust 21: Half Day Event

The Sales & Marketing Council and the Professional Women in Building Council each offer Master Sponsorships. With a Master Sponsorship, your company will receive the associated benefits for all events presented by that council.

coUNcIl MAsTER sPoNsoRshIPs

September 2: Networking Mixer with Sales & Marketing CouncilSeptember 29: Lean In Circle WorkshopOctober 23: Post-Women’s Conference ReceptionOctober 29: Educational Outreach & Scholarship FundraiserDecember 9: Membership Appreciation Mixer with Sales & Marketing Council

DIAMOND SPONSOR $2,0002 PWB membership for a new applicant (no renewals)3 complimentary registrations/tickets for each event listedRecognition on event web page with company linkCompany recognition on printed marketing and collateralLogo recognition on event signageAcknowledgement during event program

PLATINUM SPONSOR $1,2502 PWB membership for a new applicant (no renewals)3 complimentary registrations/tickets for each event listedRecognition on event web page with company linkCompany recognition on printed marketing and collateralLogo recognition on event signageAcknowledgement during event program

RUBY SPONSOR $7501 complimentary registration/ticket for each event listedRecognition on event web page with company linkCompany recognition on printed marketing and collateralLogo recognition on event signageAcknowledgement during event program

EMERALD SPONSOR $500Recognition on event web page with company linkCompany recognition on printed marketing and collateralCompany recognition on event signageAcknowledgement during event program

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INsTAllATIoN of offIcERsFriday, January 31 • Claremont Hotel, Berkeley • Est. Attendance 250

Our annual event will recognize the outgoing board of directors and welcome the incoming leadership team for 2020. The program also includes the prestigious recognition of Chairman’s Award and Associate of the Year. A cornerstone BIA|Bay Area event, the Installation provides an opportunity to show support for the newly inducted board and reach all constituencies of the BIA|Bay Area.

All sponsors will receive recgonition on event web page, logo recognition on marketing and collateral, plus acknowledgement during the event program, in addition to benefits listed below.

PRESENTING SPONSOR $7,500Banner Ad on BIA Website 10 Dinner Tickets with Premier Seating10 Invites to VIP Reception

PLATINUM SPONSOR $5,0006 Dinner Tickets with Premier Seating6 Invites to VIP Reception

GOLD SPONSOR $2,5004 Dinner Tickets4 Invites to VIP Reception

SILVER SPONSOR $1,5002 Dinner Tickets

BRONZE SPONSOR $500

VIP RECEPTION SPONSOR (Exclusive) $3,000Same Benefits as Gold Sponsor plus:Cocktail napkins with Logo (deadlines apply)

GENERAL RECEPTION SPONSOR (Exclusive) $3,000Same Benefits as Gold Sponsor plus:Cocktail napkins with Logo (deadlines apply)

WINE SPONSOR (2 Available) $2,000Same Benefits as Silver Sponsor plus:2 Invites to VIP ReceptionSignage at Tables

DECOR/TABLE SPONSOR (Exclusive) $1,750Same Benefits as Silver Sponsor plus:2 Invites to VIP ReceptionSignage at Tables

PROGRAM SPONSOR (Exclusive) $1,0001 Dinner Ticket1 Invite to VIP Reception

sMc AND hoMEAID cARE DAyTuesday, February 25 • TBD • Est. Attendance 100

Join the SMC’s Month of Giving benefitting teens and families in need. Throughout the month of February, companies will be gathering donations to support HomeAid partner charities:

HELPING HANDS SPONSOR $200 WE CARE SPONSOR $100

PAss NETwoRKING MIXERThursday, January 30 • TBD • Est. Attendance 100

Join the Purchasing Agents, Subcontractors and Suppliers Committee for a casual networking mixer.

CORPORATE SPONSOR (Exclusive) $1,0004 Event TicketsRecognition on Event Web PageLogo Recognition on Printed Marketing & Collateral

BUIlD EDUcATIoNAl sERIEsWednesday, February 12 • TBD • Est. Attendance 300

BIA’s new BUILD Educational series will provide four opportunities in 2020 for industry professionals and local government officials to have meaningful, content-based discussions about important legislative changes, housing economics, and strategies for increasing housing produc-tion. High-caliber speakers will be a key component in this series. BUILD knowledge. BUILD Relationships. BUILD Housing. This is a BIA members ONLY event.

PROGRAM SPONSOR $5002 Event TicketsFirst priority and reserved seating with the city official (in attendance) of your choiceRecognition on Event Web Page and Printed MarketingOnsite signage & acknowledgement during program

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PwB INTERNATIoNAl woMEN’s DAyFriday, March 13 • TBD • Est. Attendance 50

Join the Professional Women in Building Council for a morning in celebration of International Women’s Day. This is a BIA members ONLY event.

GOLD SPONSOR $5002 Event TicketsRecognition on Event Web Page and Printed MarketingOnsite signage & acknowledgement during program

SILVER SPONSOR $2501 Event TicketRecognition on Event Web Page and Printed MarketingOnsite signage & acknowledgement during program

MAJoR AchIEVEMENTs IN MARKETING EXEllENcE (MAME)Friday, April 17 • Hyatt Embarcadero, San Francisco, San Francisco • Est. Attendance 550

The Excellence in Home Building Awards recognize our industry’s most outstanding builder, sales, marketing, and trade professionals who have distinguished themselves by working hard to deliver their best each day for the betterment of our industry.

All sponsors will receive recgonition on event web page, on marketing and collateral, and on special event signage, plus acknowledgement during the event program, in addition to benefits listed below.

PRESENTING SPONSOR $7,500Banner Ad on BIA Website10 Dinner Tickets with Premier Dinner SeatingInvitation for 10 to VIP Reception6 Images of Recognition in Visual PresentationLogo Recognition Gobo1/2 Page Ad in Event Program

PLATINUM SPONSOR $5,0004 Dinner TicketsInvitation for 4 to VIP Reception3 Images of Recognition in Visual Presentation1/8 Page Ad in Event Program

GOLD SPONSOR $2,5002 Dinner Tickets2 Images of Recognition in Visual Presentation

SILVER SPONSOR $1,5001 Dinner Ticket1 Image of Recognition in Visual Presentation

BRONZE SPONSOR $7501 Image of Recognition in Visual Presentation

DECOR SPONSOR (Exclusive) $6,0006 Dinner Tickets with Premier Dinner SeatingInvitation for 6 to VIP Reception4 Images of Recognition in Visual PresentationRecognition at guest tables1/4 Page Ad in Event Program

GENERAL RECEPTION SPONSOR (2 Available)^$6,0006 Dinner Tickets with Premier Dinner SeatingInvitation for 6 to VIP Reception4 Images of Recognition in Visual Presentation1/4 Page Ad in Event Program

VIP RECEPTION SPONSOR (2 Available)^ $4,0002 Dinner Tickets with Premier Dinner SeatingInvitation for 2 to VIP Reception3 Images of Recognition in Visual Presentation1/8 Page Ad in Event Program

WINE SPONSOR (2 Available)^ $4,0002 Dinner Tickets with Premier Dinner SeatingInvitation for 2 to VIP Reception3 Images of Recognition in Visual PresentationRecognition at guest tables1/8 Page Ad in Event Program^ Logo Imprinted Napkins at Reception (deadlines apply)

PAss BUIlDER lUNchEoNThursday, March 5 • San Ramon Marriott • Est. Attendance 300

Join the Purchasing Agents, Subcontractors and Suppliers Committee for a luncheon and builder division president panel. Event will also in-clude a builder meet and greet. This is a BIA members ONLY event. All sponsors will receive recgonition on event web page, logo recognition on marketing and collateral, plus acknowledgement during the event program, in addition to benefits listed below.

COMMITMENT DEPOSIT $500Secure your sponsorship priority level and your spot on the “first right of refusal list” make your commitment deposit.

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PAss lUNchEoN @ PcBcWednesday, June 10 • Moscone South Hall, San Francisco • Est. Attendance 500

The Purchasing Agents Suppliers and Subcontractors will be returning to the Pacific Coast Builders Conference with a keynote speaker luncheon.

The program is in development and limited sponsorships will be available. Sponsorships will start at $1,000.

sMc sPRING PRoGRAMWednesday, May 20 • TBD • Est. Attendance 100

The Sales & Marketing Council offers educational and professional development workshop with an opportunity to network.

GOLD SPONSOR $5002 Event TicketsRecognition on Event Web Page and Printed MarketingOnsite signage & acknowledgement during program

COMMITMENT DEPOSIT $1,000Secure your sponsorship priority level and your spot on the “first right of refusal list” make your commitment deposit.

SILVER SPONSOR $2501 Event TicketRecognition on Event Web Page and Printed MarketingOnsite signage & acknowledgement during program

BUIlD EDUcATIoNAl sERIEsWednesday, May 13 • TBD • Est. Attendance 300

BIA’s new BUILD Educational series will provide four opportunities in 2020 for industry professionals and local government officials to have meaningful, content-based discussions about important legislative changes, housing economics, and strategies for increasing housing produc-tion. High-caliber speakers will be a key component in this series. BUILD knowledge. BUILD Relationships. BUILD Housing. This is a BIA members ONLY event.

PROGRAM SPONSOR $5002 Event TicketsFirst priority and reserved seating with the city official (in attendance) of your choiceRecognition on Event Web Page and Printed MarketingOnsite signage & acknowledgement during program

PAss NETwoRKING MIXERThursday, April 30 • TBD • Est. Attendance 100

Join the Purchasing Agents, Subcontractors and Suppliers Committee for a casual networking mixer.

CORPORATE SPONSOR (Exclusive) $1,0004 Event TicketsRecognition on Event Web PageLogo Recognition on Printed Marketing & Collateral

wINE ToURMonday, July 20 • Livermore • Est. Attendance 30

Join a handful of other wine-lovers as you taste flights of wine at three different wineries, as well as tour one of the wineries. In addition, enjoy lunch with all the golf attendees, as well as the reception after.

SNACK BAG (Exclusive) $200Provide attendees with a bag full of goodies. BIA can assist with providing with a logoed bag.

SMALL BITES (Exclusive) $750Sponsor small bites during the tour to attendees. Includes one complimentary tour ticket.

WINERY (5 Available) $500Host the tasting fees at one of the three wineries.Signage and recognition during golf and wine events.

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ANNUAl Golf ToURNAMENTMonday, July 20 • Blackhawk Country Club, Danville • Est. Attendance 350

BIA|Bay Area’s hugely popular golf tournament will reurn to both courses at Blackhawk Country Club in Danville. Join us for lunch and then hit the links for a day of fun. Cap off the day at the 19th Hole with cocktails, dinner, raffle prizes and awards ceremony.

All Sponsors will be receive recognition on event web page, printed program and event tee sign, in addition to benefits listed below each sponsorship. Hole assignments are first come first serve. Secure your sponsorship early and make your hole selction before it’s gone. Contact [email protected] for course layout, hole assignment and availability.

DINNER SPONSOR (Exclusive) $5,000Benefits include tournament fees for four (4) golfers and shared banner

LUNCH SPONSOR (2 Available) $2,500Benefits include tournament fees for two (2) golfers and banner

PLAYERS CARTS SPONSOR (Exclusive) $2,500Benefits include tournament fees for one (1) golfer.Exclusive signage on players golf carts

19TH HOLE RECEPTION SPONSOR (Exclusive)$2,000Benefits include tournament fees for one (1) golfer and exclusive banner

FLATBED CART SPONSOR (2 available) $1,500Sponsor provides the beverages and/or snacks (no liquor, beer OK) and BIA will provide the flatbed cart with access to one course all day.

CIGAR SPONSOR (2 available) $750Sponsor provides the cigars and BIA will provide the cart with access to one course all day.

MORE EXCLUSIVE IN KIND SPONSORSHIPS at costCompany branded item(s) gifted to each golfer, shirts, towels, etc.. Let’s explore some ideas. Benefits will be determined on an individual basis.Contact [email protected] for details.

TEE SIGN SPONSOR (Multiple) $250

RAFFLE PRIZE SPONSOR at costSponsor is responsible for providing a prize, minimum value of $100. Sponsor receives podium time during the banquet for introduction and to award prize.

GOLFER WELCOME BAG CONTRIBUTION at costSponsor is responsible for providing an item for the each golfer’s welcome bag. Approximately 250 golfers.

*If needed, one pop up, a table, two chairs and ice replenishment will be provided. Sponsor is required to provide initial ice.

GOLF BALL LAUNCHER (2)* $1,500You will have access to one ball launcher (along with staff guidance) to create an activity or game on a par five hole. Allow golfers to improve their tee shot and get on the green. You are welcome to provide additional prizes, food or beverage (NO liquor). Check out www.instagram.com/launchingforecharity/

LIQUOR HOLE SPONSOR (8 available)* $1,000Sponsorship allows you to provide liquor (all others vendors are beer/wine and non-alcoholic beverages only) to our attendees. No bartender required. May provide own alcohol or purchase from Blackhawk.

BEVERAGE COOLER SPONSOR (2 Available) $600Five coolers throughout each course will have signage with your company logo and thank you. Beverages are included in the sponsorship.

FOOD SPONSOR (4 available)* $400Nothing is more popular than a hearty sandwich, taco or BBQ on the course. Sponsor is responsible to bring/cater their own fare. You may bring beer and other refreshements to the hole (no liquor).

CONTEST HOLE SPONSOR* $400Sponsor is responsible for providing a prize, minimum value of $100, unless otherwise specified. You may also bring food and beverage to the hole (no liquor, beer OK). Sponsor also receives podium time during the banquet for introduction and to award prize. Witnesses must be provided by sponsor for Hole in One and Putting Contest.

• Longest Drive Men and Women (2 each available) • Accuracy Contest (2 available)• Closest to the Pin (2 available)• Hole in One (2 available) - sponsor must provide prize,

minimum value of $10,000. Insurance packages available at an additional cost.

• Putting Contest (1 available)

EXCLUSIVE HOLE SPONSOR (Multiple)* $400Meet the golfers and provide some fun along the course as well as promote your company. Sponsor may bring beer/wine and other light refreshments (no liquor).

PwB hAlf DAy EVENTFriday, August 21 • TBD • Est. Attendance 50

Join the Professional Women in Building Council for a morning half day event. This is a BIA members ONLY event.

GOLD SPONSOR $5002 Event TicketsRecognition on Event Web Page and Printed MarketingOnsite signage & acknowledgement during program

SILVER SPONSOR $2501 Event TicketRecognition on Event Web Page and Printed MarketingOnsite signage & acknowledgement during program

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sMc fAll PRoGRAMTuesday, September 22 • TBD • Est. Attendance 100

The Sales & Marketing Council offers educational and professional development workshop with an opportunity to network.

GOLD SPONSOR $5002 Event TicketsRecognition on Event Web Page and Printed MarketingOnsite signage & acknowledgement during program

SILVER SPONSOR $2501 Event TicketRecognition on Event Web Page and Printed MarketingOnsite signage & acknowledgement during program

BUIlD EDUcATIoNAl sERIEsWednesday, September 9 • TBD • Est. Attendance 300

BIA’s new BUILD Educational series will provide four opportunities in 2020 for industry professionals and local government officials to have meaningful, content-based discussions about important legislative changes, housing economics, and strategies for increasing housing produc-tion. High-caliber speakers will be a key component in this series. BUILD knowledge. BUILD Relationships. BUILD Housing. This is a BIA members ONLY event.

PROGRAM SPONSOR $5002 Event TicketsFirst priority and reserved seating with the city official (in attendance) of your choiceRecognition on Event Web Page and Printed MarketingOnsite signage & acknowledgement during program

hoMEAID cAlIfoRNIA TRAP shooTTBD September 17 • Livermore Rod & Gun Club, Livermore • Est. Attendance 750

Join HomeAid Northern California and network with hundreds of builders and associates in a fun event to raise funds in the fight to end homelessness. For more details and sponsorship opportunities, please contact [email protected].

DEPARTMENT of REAl EsTATE fAll foRUMFriday, October 2 • Round Hill Country Club, Alamo • Est. Attendance 75

Held annually, the forum is a showcase for building industry experts and the BRE assistant commissioner. The panelists discuss current hot topics that impact entitlement, construction, financing and operation of residential and commercial projects around the Bay Area.

PROGRAM SPONSOR $3501 Event TicketRecognition on Event Web Page and Printed MarketingAcknowledgement During Event Program

PAss AwARDs BANQUETFriday, October 2 • TBD • Est. Attendance 300

The Purchasing Agents Suppliers and Subcontractors would like the opportunity to recognize exemplary achievement in teamwork and service within our association. Awards will tentatively include Subcontractor, Service Provider and Supplier professionals of the year.

The program is in development and limited sponsorships will be available. Sponsorships will start at $750.

COMMITMENT DEPOSIT $750Secure your sponsorship priority level and your spot on the “first right of refusal list” make your commitment deposit.

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ANNUAl woMEN’s coNfERENcEFriday, October 23 • Roundhouse Conference Center, San Ramon • Est. Attendance 300

The BIA|Bay Area proudly presents our annual Women’s Conference featuring three intriguing speakers that will motivate, inspire and educate a sold out attendance. All Sponsors will receive recognition on event web page, all marketing and printed program, in addition to benefits listed below each sponsorship.

DIAMOND SPONSOR $5,0008 Event Tickets (includes breakfast, conference & reception)3 Images of Recognition in Visual Presentation1/2” Page Ad in Program

PLATINUM SPONSOR $2,5004 Event Tickets (includes breakfast, conference & lunch)2 Images of Recognition in Visual Presentation1/4” Page Ad in Program

RECEPTION SPONSOR (Exclusive) $2,0004 Event Tickets (includes breakfast, conference & lunch)1 Images of Recognition in Visual Presentation1/4” Page Ad in Program

GOLD SPONSOR $1,5003 Event Tickets (includes breakfast, conference & lunch)1 Images of Recognition in Visual Presentation

SILVER SPONSOR $1,0002 Event Tickets (includes breakfast, conference & lunch)

BRONZE SPONSOR $5001 Event Ticket (includes breakfast, conference & lunch)

PAss REcEPTIoN & Toy DRIVEThursday, November 5 • TBD • Est. Attendance 250

This annual event is about connecting our builder purchasing teams with subcontractors and suppliers. PASS also incorporates a toy drive for our HomeAid Northern California shelters. Attendees receive the annual Builder Project Directory. This is a BIA members ONLY event.

DOOR PRIZE SPONSOR (Exclusive) $1,5004 Complimentary Event TicketsTabletop for CollateralRecognition on Event Web PageLogo Recognition on Printed Marketing & CollateralAcknowledgement During Event Program

RECEPTION SPONSOR (2 Available) $1,5004 Complimentary Event TicketsTabletop for CollateralRecognition on Event Web PageLogo Recognition on Printed Marketing & CollateralAcknowledgement During Event Program

BEVERAGE SPONSOR (2 Available) $7501 Complimentary Event TicketsTabletop for CollateralRecognition on Event Web PageLogo Recognition on Printed Marketing & CollateralAcknowledgement During Event Program

BUILDER PROJECT DIRECTORY AD $750(3 Available)1 Complimentary Event TicketsRecognition on Event Web PageLogo Recognition on Printed Marketing & CollateralAcknowledgement During Event ProgramPlacement is First Come First Serve

JohN BURNs EcoNoMIc foREcAsTThursday, December 3 • Marriott, San Ramon • Est. Attendance 200

BIA|Bay Area’s final event of the year always sells out with many of our builder executives in attendance. John Burns Real Estate Consulting is an independent research provider focused on the housing industry. John Burns and his team of experts provide members with a valuable national and local housing market perspective and forecast.

PROGRAM SPONSOR $5001 Event TicketRecognition on Event Web Page and Printed MarketingAcknowledgement During Event Program

BUIlD EDUcATIoNAl sERIEsWednesday, November 18 • TBD • Est. Attendance 300

BIA’s new BUILD Educational series will provide four opportunities in 2020 for industry professionals and local government officials to have meaningful, content-based discussions about important legislative changes, housing economics, and strategies for increasing housing production. High-caliber speakers will be a key component in this series. BUILD knowledge. BUILD Relationships. BUILD Housing. This is a BIA members ONLY event.

PROGRAM SPONSOR $5002 Event TicketsFirst priority and reserved seating with the city official(in attendance) of your choiceRecognition on Event Web Page and Printed MarketingOnsite signage & acknowledgement during program

Page 13: MARKETING - Microsoft · MARKETING GUIDE 2020  1350 Treat Boulevard, Suite 140 Walnut Creek, California 94597 (925) 951-6840 Updated: 11/06/2019

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