Marketing Metrics 101 Training

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Bonfire Marke+ng – Metrics Training March 24 th , 2015

Transcript of Marketing Metrics 101 Training

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Bonfire  Marke+ng  –  Metrics  Training   March  24th,  2015  

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Bitly

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Bitly  

     Best  Prac*ces • Use  Bitly  to  shorten  your  links  • Make  sure  to  have  a  branded  account.  • Clean  your  URLs  by  removing  UTM  tracking  that  you  are  not  using  or  any  other  addi+onal  characters  that  might  be  at  the  end  of  the  link.    -­‐    “Domain.com”    -­‐    “Domain.com/”    -­‐    “Domain.com?utm_content=buffer&utm_medium…”  

• Make  sure  your  links  work!    • Need  click  data  in  a  pinch?  Add  “+”  to  end  of  Bitly  link.  • Have  a  ton  of  Bitly  links  to  make?  #MetricsMark  can  help!  

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Google Analytics

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Google  Analy8cs  

     Best  Prac*ces • What  are  your  KPIs?    • Make  mul+ple  GA  Dashboards  to  save  +me.    • Got  filters?  • Create  segments.  • Campaigns  –  What’s  driving  people  to  your  site?  • Events  –  What’s  your  audience  doing  on  your  site?  • Set  Goals  

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Spreadsheets

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Spreadsheets  

     Tips  and  Tricks • Download  as  a  CSV  instead  of  Excel  Spreadsheet.    • Use  the  special  “paste  as  value”  when  copying/pas+ng.    • Some  simple  func+ons  can  save  you  a  lot  of  +me.    • Don’t  be  afraid  to  have  numerous  columns  in  your  spreadsheets.  They  will  help  you  stay  organized  and  make  filtering/sor+ng  much  easier.    

• Pivot  Tables  are  a  dream  come  true!  Use  them  to  analyze  and  filter  data  to  gain  insights  in  what  you  are  doing.    

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Coming Soon...Maybe

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