Marketing Master Class - National Notary Association library/nna...Social Media * Twitter * SnapChat...

Marketing Master Class:How to Get More Signings Without a

Marketing Degree or Spending a Fortune

Dean Calvert Steve Allison

How to Get More Signings Without a Marketing Degree or Spending a Fortune

Don’t Be A Commodity


Identify Your AudienceWho is your ideal prospect (customer)?• Most profitable signings• Types of signings you like the most• Your area of specialization


• Google• Yellow pages• Associations• Referrals

• Trade Publications• Business Directories• Social Media

Gather Your Audience (Build Your List)


• Create a Spreadsheet (Master Contact List) Company Name Company Address Company Phone Number Main Contact Name Main Contact Phone Number Main Contact Email Address

Gather Your Audience (Build Your List)


Discover Their Problem• What is important to them?• Have a conversation• Send a survey (www.SurveyMonkey.com)• Make observations• You may discover multiple problems

http://www.surveymonkey.com/


Develop a Solution

Unique Selling Proposition (USP)

“A way of explaining your positionagainst your competition.”



• Summarize/foreshadow a chief benefit• Can be built around anything• Should answer the burning question in your

prospect’s/client’s mind



• Combine USP with irresistible offer• Be in right place/right time with right USP• Values-based USP



• Building USP around what clients don’t like• Mission-based USP• Crafting your USP around a unique angle


Align Your USP with Your SMP

Single Motivating Purpose

“I get up in the morning to do these actions in order to produce these valuable results for others.”


Create Your Message

The most powerful weapon you have over other Notaries is…

Your Personality


Create Your Message

Write Attention Grabbing Headlines


Create Your Message

Tell Your Story


Create Your Message

Make Your Story Their Story


Create Your Message

Identify Their Problem


Create Your Message

Agitate Their Problem


Create Your Message

Solve Their Problem


Get Your Message In the Right Hands

Getting Through the Gatekeeper

• Know who the decision maker is• Send it directly to the decision maker


Get Your Message In the Right Hands

Getting Through the Gatekeeper

• Cloak the message• Force the gatekeeper to share it


Get Your Message Read

• Grab their attention Headlines Images Unique presentation


Deliver Your Message

• Be Everywhere Your Prospects/Clients Are Website Email Business Cards Brochures



• Be Everywhere Your Prospects/Clients Are Social Media

* Twitter * SnapChat* Facebook * LinkedIn* Instagram * Periscope



• Be Everywhere Your Prospects/Clients Are Direct Mail

* Post Cards * Flyers* Letters * Greeting Cards* Bulk Mail * Shock and Awe Box



• Be Everywhere Your Prospects/Clients Are Google AdWords Facebook Ads Search Engine Optimization (SEO)



• Be Everywhere Your Prospects/Clients Are Billboards Restaurant Menus Local “Newspapers”



• Be Everywhere Your Prospects/Clients Are Associations

* Ads in their publications* Sponsor Events* Be a vendor


Follow Up

It takes an average of 7 contacts to get a “yes”Email ▪ On Social MediaLetter ▪ Bulky Mail (Fork letter, etc.)Phone ▪ In Person


Elevator Speech“A short summary (30 sec. – 2 min.) to quickly and

simply define your value proposition”• Be ready• Be prepared• Be brief• Focus on the problem you solve

Steve Allison & Dean Calvert

Email us: [email protected] us on Facebook: CloserHUBFollow us on Twitter: @CloserHUBConnect on LinkedIn: Dean CalvertInteract with us: www.CloserHUB.com

Take Action Get your FREE Marketing Master Course Read our FREE Blog Find helpful Notary tools/resources Launch Your Closing Command Center

Thank You!

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Marketing Master Class - National Notary Association library/nna...Social Media * Twitter * SnapChat...

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