Marketing Manager - MOMA Foods · Marketing Manager In short, you will be the person responsible...

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We’re hiring! Marketing Manager

Transcript of Marketing Manager - MOMA Foods · Marketing Manager In short, you will be the person responsible...

Page 1: Marketing Manager - MOMA Foods · Marketing Manager In short, you will be the person responsible for all of MOMA’smarketing activity with an annual budget c. £350k. This will include

We’re hiring!

Marketing Manager

Page 2: Marketing Manager - MOMA Foods · Marketing Manager In short, you will be the person responsible for all of MOMA’smarketing activity with an annual budget c. £350k. This will include

A bit of background

MOMA is one of the UK’s fastest growing young food

brands; we’re all about Making Oats More Awesome!

We’re the fastest growing porridge brand and the

leading bircher muesli but we’re not stopping there.

We’re also working on an exciting pipeline of tasty and

convenient oat based innovations – at least one of

which we’re planning to launch before the end of 2017.

We’re stocked in all the major supermarkets with a

growing foodservice, travel and export business.

We’re a friendly team of 12 people based in Deptford,

South West London and we are now looking for an

ambitious brand marketing expert to join the crew. This

is an opportunity to be a key player in an exciting food

brand during a period of high growth. This is a largely

autonomous role giving you the opportunity to really

make your mark whilst working closely with the MD

and the wider team to step change our brand

awareness. This role will suit a go-getter who will roll

up their sleeves up and get stuck into life at an

entrepreneurial scale up.

Page 3: Marketing Manager - MOMA Foods · Marketing Manager In short, you will be the person responsible for all of MOMA’smarketing activity with an annual budget c. £350k. This will include

The Role

Marketing Manager

In short, you will be the person responsible for all of MOMA’s marketing activity with an

annual budget c. £350k. This will include brand planning, managing the budgets, leading all

agency relationships and line managing the Assistant Brand Manager and intern.

Key areas of responsibility:

• Brand strategy

• ATL (including some media buying & creative agency management)

• Digital including social media, SEO & PPC (managed in house by ABM)

• Packaging design and production

• PR agency & campaign management

• Consumer & trade events

• Experiential & sampling

• Market research

• Oversee customer services

The successful candidate:

• At least 4 year of experience in FMCG marketing (ideally some food brand experience)

• Passionate, hard-working and intelligent

• Able to prioritise and juggle a lot of tasks

• Work well in a team with strong relationship building and communication skills

• Open to challenging yourself, learning new things, and working outside your comfort zone

Page 4: Marketing Manager - MOMA Foods · Marketing Manager In short, you will be the person responsible for all of MOMA’smarketing activity with an annual budget c. £350k. This will include

Our mission

“Make Oats More

Awesome”

Tom’s Story

MOMA’s story is an exciting one; full of twists

and turns, highs and lows, and packed to the brim

with enthusiasm and passion. We’d love to

introduce you to Tom, the mind behind MOMA …

"I think we all deserve a quality, nutritious

breakfast. When I worked in the city, I was fed up

with the lack of healthy options I could pick up

during my commute and enjoy quickly – I didn’t

have the time to waste in the morning. I was also

just itching to get out and start a company of my

own.

It didn't take me long to realise what I needed to

do, and so MOMA was born. We sold our first oats

from a makeshift stall (an old filing cabinet) in

Waterloo Station and we haven't looked back

since.”

Page 5: Marketing Manager - MOMA Foods · Marketing Manager In short, you will be the person responsible for all of MOMA’smarketing activity with an annual budget c. £350k. This will include

Our range - Porridge Pots

Page 6: Marketing Manager - MOMA Foods · Marketing Manager In short, you will be the person responsible for all of MOMA’smarketing activity with an annual budget c. £350k. This will include

Porridge Sachets

Page 7: Marketing Manager - MOMA Foods · Marketing Manager In short, you will be the person responsible for all of MOMA’smarketing activity with an annual budget c. £350k. This will include

Bircher Muesli

Page 8: Marketing Manager - MOMA Foods · Marketing Manager In short, you will be the person responsible for all of MOMA’smarketing activity with an annual budget c. £350k. This will include

We are the most talked

about porridge brand

on social media

Source: Meltwater sentiment monitoring

Page 9: Marketing Manager - MOMA Foods · Marketing Manager In short, you will be the person responsible for all of MOMA’smarketing activity with an annual budget c. £350k. This will include

19% nationally

30% prompted

awareness in

London

Page 11: Marketing Manager - MOMA Foods · Marketing Manager In short, you will be the person responsible for all of MOMA’smarketing activity with an annual budget c. £350k. This will include

Customer photos

Page 12: Marketing Manager - MOMA Foods · Marketing Manager In short, you will be the person responsible for all of MOMA’smarketing activity with an annual budget c. £350k. This will include

MOMA sales journey

Page 13: Marketing Manager - MOMA Foods · Marketing Manager In short, you will be the person responsible for all of MOMA’smarketing activity with an annual budget c. £350k. This will include

Team MOMA

Page 14: Marketing Manager - MOMA Foods · Marketing Manager In short, you will be the person responsible for all of MOMA’smarketing activity with an annual budget c. £350k. This will include

Team MOMA

Page 15: Marketing Manager - MOMA Foods · Marketing Manager In short, you will be the person responsible for all of MOMA’smarketing activity with an annual budget c. £350k. This will include