Michelle Hukill : Esther Jara : Joy Simon

Coca-Cola strategy

2013

Review :Where We Are.

Coca-Cola's Advantage vs Industry

Market Share

Mark

et G

row

th

High Low

Hig

hLow

Market Share

Mark

et G

row

th

High Low

Hig

hLow

Company : Coca-ColaCollaborators : Bottlers / Bottling AgreementsCustomers : Young AdultsCompetitors : Pepsi / Increased Competition Climate : Trends in the Economic

Environment

The Five C's

Competitive Advantage

Distribution

The Four P's Product: Classic Coca ColaPrice: $ 1. 58 Convenient Plastic BottlesPlace: Wholesalers, Vending Machines,

Retailers, WarehousesPromotion: Free Style machine, PR Events

Globalization

WHAT?Where We're Going.

Product : Product Adaptation / Innovation

Price : Penetration Strategy

Promotion

Brand Differentiation

Place

Cost Effective Channel Expansion

HOW?How We’re Getting There.

Tactics

Innovate Technological Systems

Increase Revenue through Promotional Sales

Lower Inventory Cost

Promotion

Win a trip to Vegas for you and a friend! Limited time only!

Promotion : Technology : Mobile App

1. 2.

3.

Get Coke from A to B

FASTER.

Distrib

utio

n

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