Marketing Magazine HK - Nov 2014
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Transcript of Marketing Magazine HK - Nov 2014
MMHK_Ad_NOV14.indd 48 11/11/2014 9:59:20
WWW.MARKET ING- INTERACT IVE .COM NOVEMBER 2014 MARKET ING HONG KONG 1
EditorialMatt Eaton, Editorial [email protected]
Jennifer Chan, Senior [email protected]
Apple Lam, [email protected]
Tracy Chan, Bilingual Sub [email protected]
International TeamRayana Pandey, Editor (Singapore) [email protected]
Oliver Bayani, Editor (Philippines)[email protected]
EventsCathy Luk, Manager - Events [email protected]
Cindy Yeung, Events Producer - [email protected]
Advertising Sales - Hong KongJosi Yan, Sales [email protected]
Sara Wan, Senior Account [email protected]
Advertising Sales - InternationalChe Winstrom, Sales Manager (Singapore)[email protected]
Production and DesignShahrom Kamarulzaman, Regional Art [email protected]
Evisu Yip, Senior [email protected]
FinanceEvelyn Wong, Regional Finance [email protected]
Circulation & DatabaseJune Tan, Senior Database Operations [email protected]
Management Tony Kelly, Managing [email protected]
Justin Randles, [email protected]
SCAN TO SUBSCRIBE
WWW.MARKET ING- INTERACT IVE .COM2 MARKET ING HONG KONG NOVEMBER 2014
22
22
NOVEMBER 2014 HK$680 HK$ 8R 2014 HK$68NOVE ERMBERNOVEMBERMBER
years
ww
interview
Kat Graham 吸血之魅
happylife
cosmo man
RubberBand一顆不變初心
生活家的廣角生活找尋他鄉sweet
fine day
薛凱琪不走
的浪漫幻想
30Things
Aloneto
EnjoyBeing
cosmo好好愛地
球
inspireinininiinsininspinininnspcnspnspnsppspicspspisppircopipirpipicocoipiropirpirepiropirpirreorereorereinspire
wrapped in
L VE
fashion focus
牛仔布奢華登場
360°
HOW TO
WEARBOLD
COLORS?絕色配搭
Jacket FeverJacket Fever
years
ww
brideOCTOBER 2014 HK$35HK$35
www.cosmopolitan.com.hk
花樣少女戀愛經顏卓靈
Mem oO C T O B E R 2 0 1 4
We d d i n g 送
LoveClassicYetTrendy時尚新娘髮型化妝
celebrity ideas造型
打造星級新娘造型
OCTOBER 2014 HK$35
euBlossomof
The
GoldAward
For advertising enquiries, please contact us at [email protected]
Mem oO C T O B E R 2 0 1 4
WWWWWeWeWe dWe d d i n gWWM送SilverAward
MMHK_Ad_NOV14.indd 48 11/11/2014 10:00:44
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10101011011110111101011000101010101010100100100011000100111001001011011000
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01101011001010100011000110000011101101010100100110001001101011100101110010
0101110010011101001110000111011011111010_
Exponential Divisions
Imagine the data we have on your audience for an entire month!
Exponential provides advertising intelligence that turns data into action
enabling smarter marketing decisions. We combine media, data and
technology to help advertisers find their perfect audience and reach
them across display, video and mobile media at a global scale.
+852 2824 8315 | www.exponential.com | [email protected]
*Data shown above indicates the number of unique users across the eX Advertising Intelligence
Platform who were interested in that category or brand in Hong Kong in a single day in July 2014
111010001101101
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IN JUSTIN JUST
ONE DAY, HOW ONE DAY, HOW
MANY PEOPLE OF MANY PEOPLE OF
HONG KONG WEREHONG KONG WERE
INTERESTED ININTERESTED IN
YOUR PRODUCTS?*YOUR PRODUCTS?*
TRAVEL TO EUROPETRAVEL TO EUROPE12,00012,000
TRAVEL TO ASIATRAVEL TO ASIA18,00018,000
AUTOMOBILEAUTOMOBILE4,0004,000
DIGITALDIGITALCAMERASCAMERAS3,0003,000
INVESTMENT &INVESTMENT &PERSONAL FINANCEPERSONAL FINANCE14,00014,000 ENGLISH PREMIER LEAGUE ENGLISH PREMIER LEAGUE
17,00017,000
NBANBA4,0004,000
HEALTH & BEAUTYHEALTH & BEAUTY5,0005,000
SMARTPHONE & SMARTPHONE & TABLET TABLET 19,00019,000
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CMO F E A TUR E市務總監專題
“I would like to see CMOs take back the responsibility to think broadly in terms of things like customer experience, sales and product design and gain increasing importance at the top table.”「我希望市務總監能夠重擔以宏觀的角度去考慮客戶體驗、銷售及產品設計等問題的責任,
並且成為更重要的決策人。」
WWW.MARKET ING- INTERACT IVE .COM NOVEMBER 2014 MARKET ING HONG KONG 21
CMO F E A TUR E市務總監專題
WWW.MARKET ING- INTERACT IVE .COM
OUT T O L UN CH編輯飯局
22 MARKET ING HONG KONG NOVEMBER 2014
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Overall Magazine of the year
1. Next
2. CAPITAL WEEKLY
3. Ming Pao Weekly
4. Milk
5. U Magazine
6. Cosmopolitan
7. Sudden Weekly
8. East Magazine
9. Economic Digest
10. TIME
Newspaper of the year
1. South China Morning Post
2. Apple Daily
3. Hong Kong Economic Times
4. Headline Daily
5. Hong Kong Economic Journal
6. Ming Pao
7. Oriental Daily News
8. Sing Tao Daily
9. am730
10. Metro Daily
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SCMP Hearst Hong Kong Limitedwww.elle.com.hk
SEXY, STYLISH, SPIRITED
ELLE----- -- the definitive style magazine of the year
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MMHK_Ad_NOV14.indd 48 12/11/2014 16:21:15
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MMHK_Ad_NOV14.indd 48 11/11/2014 10:10:42
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844_pc_MKG MAG Award_op.indd 1 20/10/2014 17:26:19
MMHK_Ad_NOV14.indd 48 11/11/2014 10:12:49
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MARKETINGINSIGHT
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Asia Premium Solutions Limited13/F Asia One Tower, 8 Fung Yip Street,Chai Wan, Hong Kong
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WWW.MARKET ING- INTERACT IVE .COM56 MARKET ING HONG KONG NOVEMBER 2014
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