Marketing jitendra singh
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Transcript of Marketing jitendra singh
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Define marketing? Explain its nature / features.
Explain the importance of marketing in modern business.
Explain the scope/functions of marketing.
Explain in brief various concepts of marketing/Explain the selling concept, marketing concept and societal concept of marketing.
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Define marketing research? Explain its features and importance to marketing managers.What is marketing information system (MIS)? Explain its features and importance.Write short notes on :
Societal Concept of MarketingMarketing Concept Market Opportunity Analysis.Relationship marketing.
Distinguish between :Marketing and sellingMarketing Research and MIS.
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Definition of MarketingAccording to William Stanton, “Marketing is a
total system of business activities designed to plan, price, promote & distribute want satisfying products to target markets in order to achieve organisational objectives.”
According to Philip Kotler, “marketing is a human activity directed at satisfying needs and wants through exchange process.”
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Scope of MarketingMarketing ResearchProduct Planning & DevelopmentPricingAdvertising & PublicitySales PromotionPackagingBranding & LabellingAfter Sales ServiceTest Marketing
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Features Of MarketingRegular & Continuous ActivitySatisfaction of Human WantsRelates to Goods and ServicesTransfer of OwnershipCreates Different UtilitiesImportance of 4PsEvolutionary ConceptWide in Scope
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Importance/ Benefits Of MarketingSatisfaction of human needs & wantsProfits & market reputationFacilitates specialisation division of labourWidens the marketImproves standard of livingBring economic growthCreates new norms of social economic
behaviourProvides channels of communication to
business firmsFacilitates price controlDevelops social significance at.
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Concept of MarketingThe exchange conceptThe production conceptThe Product conceptThe Selling conceptThe marketing conceptThe Societal conceptThe relationship marketing concept
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SELLING v/s MARKETINGMeaningAimOrientationBasisConsumers PlaceRole of ProfitImportanceTarget
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