Marketing Jeopardy The Marketing Plan Game
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Transcript of Marketing Jeopardy The Marketing Plan Game
Slide 1
PlansElementsMessagesMediaResults$100$100$100$100$100$200$200$200$200$200$300$300$300$300$300$400$400$400$400$400$500$500$500$500$500
The Marketing Plan Game
Copyright 2012 Jon Turino Marketing + Connections
Plans for $100Answer:
In Your Head
Copyright 2012 Jon Turino Marketing + Connections
Plans for $100Answer:In Your Head
Question:Where shouldnt your marketing plan reside?
Copyright 2012 Jon Turino Marketing + Connections
Plans for $200Answer:
On paper or in the computer
Copyright 2012 Jon Turino Marketing + Connections
Plans for $200Answer:On paper or in the computer
Question:Where should your marketing plan reside?
Copyright 2012 Jon Turino Marketing + Connections
Plans for $300Answer:
Formal
Copyright 2012 Jon Turino Marketing + Connections
Plans for $300Answer:Formal
Question:What type of a plan should you have?
Copyright 2012 Jon Turino Marketing + Connections
Plans for $400Answer
Often
Copyright 2012 Jon Turino Marketing + Connections
Plans for $400AnswerOften
Question:When should my plan be reviewed?
Copyright 2012 Jon Turino Marketing + Connections
Plans for $500Answer:
Everyone
Copyright 2012 Jon Turino Marketing + Connections
Plans for $500Answer:Everyone
Question:Who should understand your marketing plan?
Copyright 2012 Jon Turino Marketing + Connections
Elements for $100Answer:
Potential customers
Copyright 2012 Jon Turino Marketing + Connections
Elements for $100Answer:Potential customers
Question:Who do you identify using research?
Copyright 2012 Jon Turino Marketing + Connections
Elements for $200Answer:
Competition
Copyright 2012 Jon Turino Marketing + Connections
Elements for $200Answer:Competition
Question:What are some barriers to success?
Copyright 2012 Jon Turino Marketing + Connections
Elements for $300Answer:
Goals
Copyright 2012 Jon Turino Marketing + Connections
Elements for $300Answer:Goals
Question:What comes before strategies and tactics?
Copyright 2012 Jon Turino Marketing + Connections
Elements for $400Answer
Messages
Copyright 2012 Jon Turino Marketing + Connections
Elements for $400AnswerMessages
Question:What are we saying to prospective customers?
Copyright 2012 Jon Turino Marketing + Connections
Elements for $500Answer:
Media
Copyright 2012 Jon Turino Marketing + Connections
Elements for $500Answer:Media
Question:How are we delivering our messages?
Copyright 2012 Jon Turino Marketing + Connections
Messages for $100Answer:
Age, gender, income
Copyright 2012 Jon Turino Marketing + Connections
Messages for $100Answer:Age, gender, income
Question:What are some of the demographics of our target customers?
Copyright 2012 Jon Turino Marketing + Connections
Messages for $200Answer:
Recipient compatible
Daily Double!
Copyright 2012 Jon Turino Marketing + Connections
Messages for $200Answer:Recipient compatible
Question:Will the messages resonate with the target audience?
Copyright 2012 Jon Turino Marketing + Connections
Messages for $300Answer:
Media
Copyright 2012 Jon Turino Marketing + Connections
Messages for $300Answer:Media
Question:Is the delivery vehicle compatible with the messages?
Copyright 2012 Jon Turino Marketing + Connections
Messages for $400Answer
Clear, concise, coherent
Copyright 2012 Jon Turino Marketing + Connections
Messages for $400AnswerClear, concise, coherent
Question:What are some of the important characteristics of the messaging?
Copyright 2012 Jon Turino Marketing + Connections
Messages for $500Answer:
Technology
Copyright 2012 Jon Turino Marketing + Connections
Messages for $500Answer:TechnologyQuestion:Does your target audience understand or use the delivery methods?
Copyright 2012 Jon Turino Marketing + Connections
Media for $100Answer:
Facebook, LinkedIn
Copyright 2012 Jon Turino Marketing + Connections
Media for $100Answer:Facebook, LinkedIn
Question:What are some social media platforms to consider?
Copyright 2012 Jon Turino Marketing + Connections
Media for $200Answer:
Copyright 2012 Jon Turino Marketing + Connections
Media for $200Answer:Email
Question:What is an often effective outbound marketing medium?
Copyright 2012 Jon Turino Marketing + Connections
Media for $300Answer:
Website
Copyright 2012 Jon Turino Marketing + Connections
Media for $300Answer:Website
Question:What is the most effective inbound marketing media today?
Copyright 2012 Jon Turino Marketing + Connections
Media for $400Answer
Printed materials, direct mail
Copyright 2012 Jon Turino Marketing + Connections
Media for $400AnswerPrinted materials, direct mail
Question:What are some offline marketing media?
Copyright 2012 Jon Turino Marketing + Connections
Media for $500Answer:
Call to action
Daily Double!
Copyright 2012 Jon Turino Marketing + Connections
Media for $500Answer:Call to action
Question:What do we need to convert a prospect into a customer?
Copyright 2012 Jon Turino Marketing + Connections
Results for $100Answer:
Targeted tactics
Copyright 2012 Jon Turino Marketing + Connections
Results for $100Answer:Targeted tactics
Question:How do you increase your revenue stream?
Copyright 2012 Jon Turino Marketing + Connections
Results for $200Answer:
Qualified leads
Copyright 2012 Jon Turino Marketing + Connections
Results for $200Answer:Qualified leads
Question:What do you need to get a high conversion rate?
Copyright 2012 Jon Turino Marketing + Connections
Results for $300Answer:
Focus
Copyright 2012 Jon Turino Marketing + Connections
Results for $300Answer:Focus
Question:How do we achieve the biggest impact with our promotions?
Copyright 2012 Jon Turino Marketing + Connections
Results for $400Answer
Loyalty
Copyright 2012 Jon Turino Marketing + Connections
Results for $400AnswerLoyalty
Question:What do we need to create in order to obtain repeat business?
Copyright 2012 Jon Turino Marketing + Connections
Results for $500Answer:
Business growth
Copyright 2012 Jon Turino Marketing + Connections
Results for $500Answer:Business growth
Question:What is the net result of developing and implementing a better marketing plan for your business?
FinalJeopardy
Copyright 2012 Jon Turino Marketing + Connections
Answer:
The number one resource to help grow your business with sound marketing strategies.
Final Jeopardy!
Copyright 2012 Jon Turino Marketing + Connections
Final Jeopardy!Answer:
The number one resource to help grow your business with sound marketing strategies.
Question:What is Jon Turino Marketing + Connections!
Copyright 2012 Jon Turino Marketing + Connections
Lets Get You A Plan!Quality marketing consultingAdvice on the latest marketing methodsIndividualized serviceStrategies designed to work in this marketA plan that's right for your businessStart now!503-877-4609
www.jonturino.com
Copyright 2012 Jon Turino Marketing + Connections