Marketing Issues in Pakistan(Emerging Economies Context)

Week 1: Lecture A, BBA 6

Marketing Issues in Pakistan

Agenda Course and Course Outline

Groups

Article Presentation Format

Marketing Case

Midterm and Final Exam

Marketing Issues in Pakistan

Course Outline Nature and Purpose of the Course

– Main focus on understanding marketing with in the context of Pakistan and Emerging Economies context

– Develop analytical abilities to resolve Marketing related issues and problems through real time case analysis

– Develop strong marketing research abilities

– Course outline is with the CR. Its Tentative.

Marketing Issues in Pakistan

Course Outline cont’d

Recommended Books– There is no text book per se.

Reference:– Marketing Management: A South Asian Perspective,

– Research Articles (Peer Reviewed and others)– Pakistan Management Review– Far-Eastern Economic Review

Magazines and Papers– AURORA, Business Recorder

Marketing Issues in Pakistan

Article Presentation Article Presentation: Mandatory

Research ArticlePurpose of the paperSummary of resultsEvaluationImplications to marketers

The ‘How To’ Article Purpose of the paperKey themes PresentedEvaluationImplications to marketers

10 Minute Presentation

+

5 min

Q & A

Marketing Issues in Pakistan

Marketing Case Topic: Marketing Research Project

– Introduction– Size up 4th

week– Market Research:

Purpose Research Methodology

Survey Questionnaire 6th week Data Analysis Techniques Hypothesis Findings and Interpretation 8th

week

– Marketing Strategy 11th week

Marketing Issues in Pakistan

Groups Groups remain intact

Weekly presentations and final marketing research project info in a handout

Groups to remember their