Marketing Is Hard. Systems Make It Easier.
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Transcript of Marketing Is Hard. Systems Make It Easier.
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Marketing Doesn’t Have To Be So Hard. We Make It Easier.
Marketing is Hard. Systems Make It Easier.
-Brian Shea, Shea Consulting LLC
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Marketing Doesn’t Have To Be So Hard. We Make It Easier.
Sales & marketing is the criticalfunction in small business.
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Marketing Doesn’t Have To Be So Hard. We Make It Easier.
But there are all kinds of ways to get stuck with marketing challenges:
• “I don’t know my target market” Solution: Market Research
• “I know my target market, but need to improve my messaging” Solution: Branding
• “I know my target market and have solid messaging, but need help getting in front of my customers.” Solution: Marketing/Advertising Tactics
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Marketing Doesn’t Have To Be So Hard. We Make It Easier.
Who This Is For:B2B Professional/Creative Service Businesses (Designers, Coaches, Consultants, Trainers, Marketers, Developers).They been in business for a while, have an existing client base, know their market, have a brand and way to get leads and convert them to clients.
They want to save time, so they can:• grow, hire (more) employees• launch new services• get new clients, particularly new “stretch” clients
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Marketing Doesn’t Have To Be So Hard. We Make It Easier.
For these types of businesses the marketing/sales process is long.
• It’s an education process.• It can takes between 3 months and 3 years (or
more) to go from someone hearing about you to someone hiring you.
• Consistency is key.
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Marketing Doesn’t Have To Be So Hard. We Make It Easier.
“Plans are only good intentions unless they immediately degenerate into hard work.”
― Peter F. Drucker
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Marketing Doesn’t Have To Be So Hard. We Make It Easier.
Turning Vision Into Action
Order of Operations:1. Goals2. Strategy3. Systems 4. Tasks
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Marketing Doesn’t Have To Be So Hard. We Make It Easier.
The Total Customer Experience
Source: Duct Tape Marketing
To consistently deliver the total customer experience over time companies need systems.
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Marketing Doesn’t Have To Be So Hard. We Make It Easier.
Content• Content as an Asset• Content Reuse• Calendar• System
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Marketing Doesn’t Have To Be So Hard. We Make It Easier.
Tools• CRM• Marketing Automation: Lead Capture, Lead
Nurture, Customer Follow-up, Business Process• Listening Station
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Marketing Doesn’t Have To Be So Hard. We Make It Easier.
Techniques• Sales Pipeline• “Yes is good, No is good, but Maybe’s will kill
you.” • Qualified, Educated Leads
Source: M3 Learning
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Marketing Doesn’t Have To Be So Hard. We Make It Easier.
Measure• Do More of What’s Working, Eliminate What’s
Not, Automate What’s Repetitive.• For established businesses it’s often a matter of
filling gaps, and making a repeatable process rather than completely new tactics.
• If I invest X, I will get back 2X.
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Marketing Doesn’t Have To Be So Hard. We Make It Easier.
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Marketing Doesn’t Have To Be So Hard. We Make It Easier.
Shea Consulting, LLC
http://[email protected]