Marketing is as easy as eating ice cream
-
Upload
the-creative-collective -
Category
Business
-
view
309 -
download
0
description
Transcript of Marketing is as easy as eating ice cream
![Page 1: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/1.jpg)
http://www.thecreativecollective.com.au
Marketing is as easy as eating ice-cream!Marketing is as easy as eating ice-cream!
YVETTE ADAMS – THE CREATIVE COLLECTIVEYVETTE ADAMS – THE CREATIVE COLLECTIVE
![Page 2: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/2.jpg)
![Page 3: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/3.jpg)
http://www.thecreativecollective.com.au
So where are YOU at…???• Marketing? Like it? Hate it?• Website? have one? use it?• SEO? know it? use it?• Emarketing? know it? use it?• PPC? know it? use it?• Networking? know it? use it?• Facebook? know it? use it?• Twitter? Know it? use it?• Linkedin? know it? use it?• PR? know it? use it?• YouTube? know it? use it? • Blog? know it? use it?• Advertising? know it? use it?
![Page 4: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/4.jpg)
The sales funnel
The ice-cream
The Ice-Cream Marketing Funnel
© 2006 Yvette Adams
?
?
?
?
?
?
?
?
?
![Page 5: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/5.jpg)
http://www.thecreativecollective.com.au
Accept change, embrace it & progress, or be left behind…
![Page 6: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/6.jpg)
![Page 7: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/7.jpg)
http://www.thecreativecollective.com.au
![Page 8: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/8.jpg)
![Page 9: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/9.jpg)
http://www.thecreativecollective.com.au
Smart phones: anything BUT a phone!
![Page 10: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/10.jpg)
The rise of the tablet
![Page 11: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/11.jpg)
http://www.thecreativecollective.com.au
![Page 12: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/12.jpg)
http://www.thecreativecollective.com.au
Some compelling stats…
Comps of Andy Lark
![Page 13: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/13.jpg)
![Page 14: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/14.jpg)
http://www.thecreativecollective.com.au
The ‘Big 4’ social media
![Page 15: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/15.jpg)
http://www.thecreativecollective.com.au
Who would like to fulfill on some of these core business objectives?
Drive traffic to your website
Automate key functions of your business
To hire people
To promote events/fund-raising drives/product launches
To raise money for a child/family in need
To get valuable feedback
To establish/improve your reputation/ profile in the
market place
To service your customers better
To drive traffic to your website / blog
To keep your customers informed about changes in your business
![Page 16: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/16.jpg)
http://www.thecreativecollective.com.au
Deciding what marketing is right for you…
• What business OBJECTIVES are you trying to fulfil?
• Your TARGET MARKET?• Your resources (TIME, MONEY)?• Your SKILL or who else could be
responsible?• Is assistance needed?• How will you MONITOR progress?• How will you MEASURE results?
![Page 17: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/17.jpg)
http://www.thecreativecollective.com.au
EXAMPLE:
1)To gain 500 ‘likes’ to our Facebook business page in 6 months
2)To send out 1 email broadcast a month
3)To get 2 good leads per week from our marketing
Keep it simple – no more than 3 core marketing objectives
WHO WOULD LIKE TO SHARE ONE OF THEIR OBJECTIVES?
![Page 18: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/18.jpg)
![Page 19: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/19.jpg)
http://www.thecreativecollective.com.au
F ollowO neC ourseU ntilS uccessful
![Page 20: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/20.jpg)
http://www.thecreativecollective.com.au
You also need to ‘look the part’! Got a good looking logo? Graphic designer who can make you look good? Got professional images shot of you, your premises, products, clients, team etc? A good website you can update quickly and easily yourself? Professional social media set up? Professional bio? Professional info on the company?
![Page 21: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/21.jpg)
http://www.thecreativecollective.com.au
Networking online....Linkedin is great!
![Page 22: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/22.jpg)
http://www.thecreativecollective.com.au
Integrate your social media with your website
![Page 23: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/23.jpg)
‘Cross populate’ between networks and databases
Facebook – hey come over to my Twitter!Linkedin – hey come to my event – register hereEmarketing – hey did you know we’re on social media?PR – see our website for more
![Page 24: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/24.jpg)
http://www.thecreativecollective.com.au
Free add-on for Firefox, Safari, Mailplane and Chrome: www.rapportive.com
Grab social network contacts at every opportunity - Rapportive
![Page 25: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/25.jpg)
http://www.thecreativecollective.com.au
Work smarter, not harder! Introducing Hootsuite...
![Page 26: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/26.jpg)
http://www.thecreativecollective.com.au
TOP MARKETING TRENDS...TOP MARKETING TRENDS...
![Page 27: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/27.jpg)
http://www.thecreativecollective.com.au
Want people to come to your place? List on Foursquare & check in yourself!TREND #1: Local
search marketing
![Page 28: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/28.jpg)
http://www.thecreativecollective.com.au
Facebook has this function too. Tag people you’re with (but ask their permission first!)
![Page 29: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/29.jpg)
http://www.thecreativecollective.com.au
TREND #2: More apps!
![Page 30: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/30.jpg)
http://www.thecreativecollective.com.au
TREND #3: More video
![Page 31: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/31.jpg)
http://www.thecreativecollective.com.au
TREND #4: More online retail
![Page 32: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/32.jpg)
http://www.thecreativecollective.com.au
TREND #5: More sharing
![Page 33: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/33.jpg)
http://www.thecreativecollective.com.au
TREND #6: Gamification
![Page 34: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/34.jpg)
http://www.thecreativecollective.com.au
The sales funnel
The ice-cream
© 2006 Yvette Adams
![Page 35: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/35.jpg)
The result?
Mmmm….
![Page 36: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/36.jpg)
http://www.thecreativecollective.com.au
SPECIAL OFFER: Join my social media success squad!
• Live monthly webinars• Access past recordings• Get updates and ask questions in a
group environment - learn from others• Access our online resources• Private Facebook Group
FIRST MONTH FREE!
![Page 37: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/37.jpg)
http://www.thecreativecollective.com.au
![Page 38: Marketing is as easy as eating ice cream](https://reader033.fdocuments.net/reader033/viewer/2022061306/54b434a24a7959586c8b4569/html5/thumbnails/38.jpg)
http://www.thecreativecollective.com.au
Stay in contact!
www.facebook.com/thecreativecollective
www.twitter.com/creativecollect
www.linkedin.com/company/781000
www.youtube.com/dacreativecollective
Join our database
www.thecreativecollective.com.au07 545 11315