MARKETING INTELLIGENCE_Introduzione alla Business Intelligence
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MARKETING INTELLIGENCE: come utilizzare al meglio la Business Intelligence in Azienda
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Marketing Intelligence, 5 novembre 2014 - Verona Intervento iniziale dell'Ing.Breda (Pragma Management Systems) e Alain Biancardi (Information Builders)
Transcript of MARKETING INTELLIGENCE_Introduzione alla Business Intelligence
MARKETING
INTELLIGENCE: come utilizzare al meglio la Business Intelligence in Azienda
Pragma e la Business Intelligence
Partner di canale di Information Builders, non vuole proporsi come n-simo fornitore di TOOLS per la reportistica e l’ analisi dati tradizionale ma integra la BI in progetti propri e di terze parti – forte della propria competenza di System Integrator sia applicativo che tecnologico.
NON SOSTITUISCE ma INTEGRA la BI già presente in azienda.
Pragma MS System Integrator
Business Intelligence PERVASIVA
Change vs Trasnsformation
Change fixes the PAST – Transformation creates the FUTURE
E v o l u t i o n
R E v o l u t i o n
Da «epoca di cambiamenti» a
«CAMBIAMENTO DI EPOCA»
MUTAZIONE radicale
Se fra cinque anni lavorerai nello stesso modo …
sarai fuori dal business!
WORLD MKT Summit 2014 Giappone
Jeff Bezos CEO Amazon
Your BRAND is what people say about you when
you are not in the room
Change vs Trasnsformation
Change fixes the PAST – Transformation creates the FUTURE
R E v o l u t i o n
Quadrante del Valore Aziendale della BI
Quadrante del Valore Aziendale della BI
Quadrante del Valore Aziendale
BI tradizionale
PMS & IBI
Grazie! Alain Biancardi
Information Builders Managing Director
Italia e Francia
Chi è Information Builders Alain Biancardi
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Focused Software and Services Business Intelligence/Analytics, Data Integration and Data Integrity Privately held
Global Thousands of customers,
millions of users 1,350 employees in 60 offices
Experienced 39 years of experience All industries Leading OEM software provider
Successfull 98% success rate Highest customer satisfaction Long term customer partnerships
Copyright 2014, Information Builders. Slide 10
Information Builders
A Major Independent Software Company
Analysts Information Builders amongst leaders
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Source: Gartner Magic Quadrant for BI and Analytics Platforms 2014
Source: The Forrester Wave™: Agile Business Intelligence Platforms, Q3 2014
Copyright 2014, Information Builders. Slide 11
Are you getting the right outcomes, with the tools you have?
Copyright 2014, Information Builders. Slide 12
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What Do Users Want? Tools vs Apps
Copyright 2014, Information Builders. Slide 13
The world is changing
Copyright 2014, Information Builders. Slide 14
Time
Business
Value
Business Event
Data Collected
Data Set Presented to User
Decision Made
$$$$
$$$
$$
$ Action Taken
The Data Value
Copyright 2014, Information Builders. Slide 15
Time
Business
Value
Business Event
Data Collected
Data Set presented to User
Decision Made
$$$$
$$$
$$
$ Action Taken
The value of Data
is a function of
time
The Data Value
Copyright 2014, Information Builders. Slide 16
Copyright 2014, Information Builders. Slide 17
Current BI Hard to Use
High Adoption
ROI
Business Intelligence for Marketing
Ease of Use Is Critical to Success
Make BI Easy to Use (and flexible)
Information Builders
Our Philosophy on BI
Copyright 2014, Information Builders. Slide 18
Copyright 2014, Information Builders. Slide 19
High Adoption
ROI
Business Intelligence for Marketing
Ease Of Use Is Critical to Success
Make BI Easy to Use
Copyright 2014, Information Builders. Slide 20
Business Intelligence
Advanced Analytics
Performance Management
Integration Infrastructure
Data Integration
Universal Adapter Suite
Data Quality Management
Master Data Management
Data Governance
Information Builders
The Information Stack
Copyright 2014, Information Builders. Slide 21
- Integrated Platform : Integration, Integrity and Intelligence in a single platform - Application Mash-up : Combine any type of application, Customizable
experience - Robust Analytical platform : Mobile Agnostic, Blending of social and corporate
data - Real time, Event Driven and Predictive : Real time decision making, Statistical
models
Intelligence for Everyone
What to look for?
Copyright 2014, Information Builders. Slide 22
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Banking
Manufacturing
Communications
Insurance
Natural Resources
Financial Services and Service Providers
Consumer Packaged Goods
Outsourced Services
Retail
Information Builders
Customers
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Banking
Manufacturing
Communications
Insurance
Natural Resources
Financial Services and Service Providers
Consumer Packaged Goods
Outsourced Services
Retail
Information Builders
Customers
Copyright 2014, Information Builders. Slide 24
Italian References
Grow smb market share and customer profitability by better customer and marketing targeting
Analyze customer behavior for better up-selling
Track marketing campaigns across multiple channels
Customer segmentation -> increased customer profitability
Measure marketing event performance in real time -> monetize the results
Marketing customers examples
Copyright 2014, Information Builders. Slide 25
Per maggiori informazioni:
Direzione Aziendale
Franco Breda
Cel. 348 8588000
Direzione Commerciale
Andrea Rizzardini
Cel. 348 3953419
Marketing
Gaia Scapini
www.pragmams.it
