Marketing Initiative – An IT Perspective

Development of Mobile App: Mobile app are applications hosted on mobile phones( Smart Phones). With major population now using smart phone and internet as easy facility on smart phone the medium to market the product has changed.

Smart phone has created a market for not only e-commerce / m-commerce but also for retailers to target specific customers with enticing offers.

The earlier facilities of giving SMS’s or missed call for getting information from pull services has changed to notification services of the app.

Biggest Examples are Myntra and Paytm.

Marketing Initiative – An IT Perspective

Development of Mobile App: Targeted Audience : Here in we can locate a mobile device depending upon its physical location and push information to them through app. Custom Made offers can be pushed depending upon the buying habit of the customer. Integration with Payment gateway or only cash on delivery option can help us launch the application. Delivery can be managed centralized from our various emporiums to reduce cost of distribution. Even the delivery pick up points can be designated for working class.

Marketing Initiative – An IT Perspective

Digital Marketing

The use of Google Ad-Express as an effective E- Marketing tool has helped many; very few organization can survive without it. The ad express tool effectively target the search key words apart from location based targeting, their by increasing efficacy of marketing expenditure.

Digital Display Units ( Portable) installation at various emporiums will help spread the designs of Mrignayanee.

These units can also be installed at predominant tourist points or at places where foot falls are high.

Marketing Initiative – An IT Perspective

Loyalty Program: Card Based – Will be giving Bar-coded Cards to the customers along with personal details however the system would not be fully secure as any person can create the card for availing discount year long. Problem of each individual not carrying the card always would be their.

Mobile Based – Herein all the customers’ mobile number would be saved in the database and every time the customer returns his mobile number is entered.

With this we can push loyalty SMS’s to each individual customers with OTP. When so ever the customer’s bills and punches his or her mobile number for billing the system automatically detects the loyalty points which can be reimbursed against the future purchases.

SMS based loyalty reminder can be integrated.

Marketing Initiative – An IT Perspective

Other initiative : Creation of Facebook page of Mrignayanee for marketing and spreading of trends.

Will Help in social inclusion of brand and products. We may also get good feedbacks for improvement.