Marketing industriale e direzione d'impresa Modulo di: KNOWLEDGE MANAGEMENT & VALUE CREATION...
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1 Marketing industriale e direzione d'impresa Modulo di: KNOWLEDGE MANAGEMENT & VALUE CREATION (Frosinone ott-dic 2012, 18 hours – 2 CFU) PEng. PhD. Francesco Rogo PATENT EXPLOITATION - EXERCISE TEMPLATE http://www.docente.unicas.it/ francesco_rogo [email protected]
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Marketing industriale e direzione d'impresa Modulo di: KNOWLEDGE MANAGEMENT & VALUE CREATION (Frosinone ott-dic 2012, 18 hours – 2 CFU). PEng . PhD . Francesco Rogo PATENT EXPLOITATION - EXERCISE TEMPLATE http://www.docente.unicas.it/ francesco_rogo [email protected]. - PowerPoint PPT Presentation
Transcript of Marketing industriale e direzione d'impresa Modulo di: KNOWLEDGE MANAGEMENT & VALUE CREATION...
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Marketing industriale e direzione d'impresa
Modulo di:
KNOWLEDGE MANAGEMENT & VALUE CREATION(Frosinone ott-dic 2012, 18 hours – 2 CFU)
PEng. PhD. Francesco Rogo
PATENT EXPLOITATION - EXERCISE TEMPLATEhttp://www.docente.unicas.it/francesco_rogo
Owning Company
History
Company in the Group
The Patent – Legal Status
Priority Datexx.yy.zzzz
Filing Datexx.yy.zzzz
Granting Datexx.yy.zzzz
Expiring Datexx.yy.zzzz
Title: Publication number: Inventor: Applicant:
Priority Date:
Legal Status: Designated States:
The objective
Remaning time: X years
Bibliography
Y years
The Patent – Key Data
Description
Advantages Cited PatentsCiting Patents
Detection
Patents Portfolio – Related Patents
Competitors Technologies
SAMSUNG
HITACHI
BAE Systems
Competitors Technologies
EADS
Where the Portfolio could be applied?
Internal Application
External Application
European Programmes
……
……
…….
Internal Applications
Applic.2
Applic.1
Applic.3
External Application – Automotive
Technology
Technology available
Seeking improvement over existing technology
Strategic
Competition
Not a competitor
No potential loss
Market value
Financially affordable
Strengthen position in detection system
High
Next generation of cars
External Application – Aeronautics
Technology
Substitute technology available
Strategic
Competition
Direct competitor
Potentially losing competitive edge
Market value
Financially affordable
Low
External Application – Manufacturing
Technology
Technology not use in this sector
Strategic
Competition
Not a competitor
No potential loss
Market value
Financially affordable
High
Improvement in efficiency
External Application – Medical
Technology
No existing technology available
Strategic
Competition
Not a competitor
No potential loss
Market value
Financially affordable
Strengthen market positioning
Low to Medium
Searching for improvement in wheelchair system
Proposed Exploitation Strategy
Licensing Internal use
Support the value proposition of FNM products portfolio to the market
Be aligned with market trends across sectors
Complementary assets available to support our patent portfolio
Competitive advantage
Could be cash flow to generate revenues
Raise company value and recognition
Licensing to: ……….
Licensing back Use limitation (Markets) No sub-licensing
BACK UP
Patents Portfolio
patent #1
Publication number:
Inventor:
Applicant:
Priority Date:
Legal Status:
Designated States: Description:
Main features:•
Cited Patents
Competitors Patents
EADS - CASSIDIANPatent 1
Patent 3
Patent 2
Patent 4
THALESPatent 1
Name: Radar with High Angular Accuracy, Notably for the Obstacle Sensing and Avoidance Function Number :US2011248881Granted On :2011-10-13Countries : France , EP
Patent 3 Patent 4
Patent 2
BOEING - HITACHI
Patent 1
Patent 1
DASSAULT – NORTHROP GRUMMAN
Patent 1
Patent 1
