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Marketing
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About the PresentersKartik Mehta
SYMMS(MARKETING)
Ashish DixitSYMMS
(MARKETING)
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WHAT IS MARKETING ? ? ?
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit
Building your brand, convincing people that your brand (meaning your product/service/company) is the best and protecting the relationships you build with your customers.
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So ???Which One is the Best...
???
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Is Marketing all about SELLING ?
Your Opinion Please...
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Is Marketing all about ADVERTISING ?
Your Opinion Please...
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Fundamentals of Marketing Concepts
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Fields / Streams Within
Marketing
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Marketing
Sales
Production &Distribution
Events Management
PRAdvertising
&Promotion
MR
Brand Management
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MMS –Semester II – (6 Core Subjects and 2 Specialisation Electives)
Cost & Management Accounting
Financial Management
Human Resources Management
Operations Research
Legal Aspects of Business & Taxation
Business Research Methods
Specialisation Elective I
Specialisation Elective II
Semester II Marketing Specialisation Electives (Any Two) • Rural Marketing • Event Management • Retail Management • Export Documentation & Procedures
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MMS –Semester III – Marketing Specialisation
International Business
Strategic Management
Product & Brand Management
Sales Mgmt & Sales Promotion Consumer & Industrial
Buyer Behaviour Financial Aspects of Marketing
Marketing Elective I
Marketing Elective II
Summer Internship Project
Semester III Marketing Specialisation Electives (Any Two) • Services Marketing • Distribution and SCM • Marketing Research & Analytics• Customer Relationship Management
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MMS –Semester IV – Marketing Specialisation
Management Control Systems
Creativity & Innovation Management
Strategic Marketing Management
Integrated Marketing Communications & Digital Marketing
Marketing Elective I
Marketing Elective II
Industry Oriented Dissertation Project
Semester IV Marketing Specialisation Electives (Any Two)• Quantitative Models in Marketing • Business to Business Marketing • Media Planning & Strategy • Emerging Trends in Marketing
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Current situation
Today’s marketers need to know how social media, video,
conversions & analytics work
Job descriptions, expectations & responsibilities
differ
(PEST) Environment
change
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Skills Required
Interpersonal skills
Good oral and written communication
Numeracy and analytical ability
Creativity and imagination
Influencing and negotiation skills
Teamwork
Organizational ability
IT skills
Drive and ambition (Source – AMA)
Of course, there are some specialist marketing roles that will require specific skills in addition.
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* Essential Skills for Marketing Positions as perceived by Employers
Ranking Attributes
1. A willingness to learn
2. Oral communication
3. Independent judgment
4. Teamwork
5. Written communication
6. Skills to implement change
7. Flexibility and adaptability
8. Analytical skills
9. Self-confidence
10. Strong interpersonal skills
11. Problem-solving
12. Skills to plan own work
13. Ability to be creative
14. Awareness of ethical issues
15. Multi-disciplinary perspective
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* Essential Manager’s Knowledge Areas as perceived by Employers
Ranking Attributes
1. Marketing communications
2. Market research and analysis
3. Strategic marketing
4. B2B marketing
5. Innovation and new product development
6. Services marketing
7. Retail marketing and management
8. Product and brand management
9. Direct marketing
10. Marketing logistics/distribution
11. Consumer behavior
12. International and export marketing
13. Pricing
14. Personal selling and sales management
15. Societal and ethical issues in marketing
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Summer Internship Companies
• Kalpataru Real Estate• Amul• MT Educare• ONGC• SBI• Mahindra SSG• HT Media• HPCL• Cadburry• PepsiCo• Haldiram
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• Tech Mahindra• Asian Paints• Markets & Markets • IndiaBulls• MT Educare• R J Capital• Telelabs• Axis Bank• Florista
All about Marketing Placements
Avg. CTC Offered3.15 LA
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