MARKETING IN GUIDE TO ULTIMATE THE · #health #healthcare #medicine #medical #doctor #nurse...

20202020

T H E U L T I M A T E G U I D E T O

M A R K E T I N G I N

Launch your marketing aboveyour competitors in the newyear with this guide full of

marketing ideas, tips, tricks,social hashtags and dates you

don't want to miss!

Big online retailers are changing their strategy,

with local stores that feel like a part of the

community but offer their products and services.

Some examples of this are:

90% of social media users try to reach out to brand or

retailers using social media.

Some of the benefits of listening on social media:

The leading destination for short-form

mobile video with a mission to inspire

creativity and bring joy. This app was the #9

social media site in 2019 and the 3rd most

downloaded app in Q1 of 2019.

2020 MARKETING PREDICTIONS

A C T I V E S O C I A L L I S T E N I N G C O N V E R S A T I O N A L M A R K E T I N G

H Y P E R L O C A L R E T A I L

Companies should look towards starting naturalconversations with their customers and providing customers with

answers instantly through use of good content and chatbots.

L O O K O U T F O R T H E S E A P P S

24% improvement on

products orservices

25%increase in

new customers

21%improvedcustomer

service

Opened 526 retail

locations, including book

stores and 4-Star stores

Opening 200 stores in

2020, and began selling

their products in Target

*Aspect SoftwareBusiness2Community, 2019

A blogging and social media website, which

rewards its users with the cryptocurrency

STEEM for publishing and curating content.

Comments and upvotes get you more

STEEM which you can cash out. Think

reddit meets bitcoin.

6 5 % O F C O N S U M E R S F E E L G O O D A B O U TT H E M S E L V E S A N D T H E C O M P A N Y W H E N A N

I S S U E I S R E S O L V E D W I T H O U T T A L K I N G T O AL I V E P E R S O N , A N D 6 1 % T H I N K T H A T

C H A T B O T S A L L O W F O R F A S T E R A N S W E R S . *

https://www.thinkwithgoogle.com/marketing-resources/micro-moments/purchase-decision-mobile-growth/


Small to midsize brands should consider using micro-influencersfor promotions and collaborations. Having a prominent

influencer with ties to their local community helps to build brandrecognition, promote a positive assoication with your business,

and helps to organically grow your business over time.

Google's Answerbox (AKA Google Snippet) contains thesnippet of content that Google displays on the search engine

results page (SERP). Google’s algorithm chooses what contentto place there by judging what webpage most closely answers

a user’s query (usually a question), and what website is visitedthe most in response to this question.

2020 MARKETING PREDICTIONS

S E A R C H I N G F O R A N S W E R S V I D E O C O N T E N T G O E S V I R A L

I N F L U E N C I N G C O N S U M E R S

Over the past couple years marketers have increased their use ofvideos across all online assets, from websites to paid advertising.In 2020, expect to see video marketing dominating, a trend that's

being pushed forward by consumers.

Y O U ' V E G O T E M A I L - U S E I T .

Companies looking to provide exceptional email experiences

to consumers in 2020 should try to incorporate the following

in their emails...

Small paragraphsBullet pointsH2 & H3 HeadersItalics

UnderliningCall-outsTables

We recommend creating content that has:8 5 % O F C O N S U M E R S S A Y T H E Y W A N T T O

S E E M O R E V I D E O C O N T E N T F R O M B R A N D S . *

8 1 % O F P E O P L E H A V E B E E N C O N V I N C E DT O M A K E A P U R C H A S E A F T E R

W A T C H I N G A V I D E O . **Wyzowl, 2018

Mobile-friendly as 80% of people who use the internet

access it from their phones*

Segmented for greater personalization

Adding value to the consumer (not just sales pitches)

Incorporating video when applicable

Interactive, with surveys, polls, and quizzes

*Quoracreative, 2019

Define your KPI's (Key Performance Indicators) and makesure you weigh these results more than likes, shares,comments, etc.Choose an influencer that aligns with your brand and themessaging you want people to associate with your business.

Thinking of using influencers? Keep the following in mind:



POPULAR INDUSTRY-SPECIFIC HASHTAGS

FINANCIALSERVICES

INDUSTRY

#finance #business #investment #entrepreneur #investing #success #financialfreedom #wealth

#stocks #money #stocks #accounting #stockmarket #investor #trading

HOME SERVICESINDUSTRY

#interiordesign #homedecor #architecture #home #decor #interiors #furniture #homedesign

#interiordesigner #vintage #homesweethome #exteriordesign #construction #garden #gardening

HEALTHCAREINDUSTRY

#health #healthcare #medicine #medical #doctor #nurse #wellness #hospital #affordablecareact

#healthinsuranceexchange #primarycare #FMRevolution #MedEd #HIT #electronicmedicalrecord

FOOD &BEVERAGEINDUSTRY

#food #foodie #foodphotography #yummy #delicious #foodlover #healthyfood #tasty #yum

#sweet #hungry #eat #healthy #homemade #chef #alcohol #booze

FITNESS &WELLNESSINDUSTRY

#fitness #gym #workout #fit #fitnessmotivation #motivation #bodybuilding #training #health

#fitfam #sport #crossfit #lifestyle #healthy #strong

EDUCATIONINDUSTRY

#school #college #university #inspiration #learning #motivation #teacherlife #studentlife

#success #knowledge #learn #lifegoals #teacher #study #student

FASHION &BEAUTY

INDUSTRY

#fashion #style #love #ootd #fashionblogger #model #beauty #instafashion #fashionista #art

#makeup #outfit #shopping #dress #lifestyle

AUTOMOTIVEINDUSTRY

#carsforsale #newcars #usedcars #preownedcars #carselling #carbuying #forsale #carsales

#dealership #carbuyer #autosales #carbusiness #newcarsforsale #usedcarsforsale #cardealership

J A N U A R Y 2 0 2 0

New Year's Day

#newyears #newyearnewyou #newyearsgoals

#newyearsales #newyearsresolution

#newyearschallenge #goals #fitness #health

Grammy Awards

Who will you be rooting for tonight?

#grammys #grammyawards

Having a complete and accurate Google Business Listing is

crucial, allowing customers to quickly find your business,

contact you, and visit your store. This also has many benefits:

Update Your Google My Business Listing

National Trivia DayFind a trivia question and ask your followers.Make sure to give the answer at the end of theday in the comments!

S O C I A L C A L E N D A R I D E A S

JAN16

Get To Know Your Customers DayGo the extra mile to ask them questions thatreveal a part of themselves and create a greatexperience for them!#gettoknowyourcustomersday

National Compliment DayShow some love on social media and complimentyour customers. #nationalcomplimentday

G E T L I G H T Y E A R S A H E A D M A R K E T I N G I D E A S

T R E N D I N G T O P I C S

Offer promotions focused around health and fitness.

20% off sale to celebrate the year 2020.

Ask customers what their new years resolutions are onsocial media channels.

Make new years resolutions for your business, and ifapplicable, share them with your customers

Plan out ways your plan on evolving your business in2020.

Improves your SEO score with Google.

Businesses with complete and accurate scores are

2.7x more likely to be considered reputable and get

7x more clicks.*

JAN04

JAN24

*ThriveHive


Tips & Tricks

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

0 1 0 2 0 3 0 4

0 5 0 6 0 7 0 8 0 9 1 0 1 1

1 2 1 3 1 4 1 5 1 6 1 7 1 8

1 9 2 0 2 1 2 2 2 3 2 4 2 5

2 6 2 7 2 8 2 9 3 0 3 1

Goals & Planning

New Year's Day

Golden Globes#goldenglobes

Get To Know YourCustomers Day

Martin Luther King Day#MLKDay

NationalCompliment Day

National Trivia Day

Chinese New Year

Grammy Awards#grammys Data Privacy Day

SAG Awards & National Popcorn Day

Law EnforcementAppreciation Day

Following the "new year, new me" attitude, January is theperfect time to clean out your email contact list. Doing this will

save you time and effort, allowing you to focus on thecustomers that are engaging with your business. Guess you

could call it "new year, improved me".

J A N U A R Y 2 0 2 0

F E B R U A R Y 2 0 2 0

Superbowl Sunday

Who are you rooting for this Superbowl Sunday?

#superbowl #superbowlsunday #gameday #football

#halftime #halftimeshow

The Oscars (Academy Awards)

What's your favorite movie that's nominated for an

Oscar tonight?

#academyawards #oscars2020 #oscars

By leveraging targeting and retargeting capabilities, you can

track current and past behaviors and get word of your business

to customers looking for services like yours.

Targeting and Retargeting your Customers

Galentine's Day Show your gals some love this #galentinesday.Who will you be hitting the town with tonight?

FEB14

Valentine's DayDo a last minute Valentine's Day gift sale andencourage the procrastinators of the world tocome in and get the perfect gift for their specialsomeone.

National Love Your Pets DayEncourage customers to share pics of their petson National Love Your Pets Day. If you have apet, share a pic out to put extra personalitybehind your brand.

Have a product that relates to the winter or spring?

Groundhog's Day is the perfect time to incentivize

customers based on the results!

Highlight products and services that would make good

gifts for someone special on Valentine's Day.

Try to get customers to refer a friend and consider

giving both customers a discount.

Consider doing a Leap Year sale.

Get more customers by reaching shoppers that visited your

website but didn't make a purchase on their first visit.

76% of people who search on their smartphones for

something nearby visit a business within a day.*

FEB13

FEB20

*Google, 2016






0 1

0 2 0 3 0 4 0 5 0 6 0 7 0 8

0 9 1 0 1 1 1 2 1 3 1 4 1 5

1 6 1 7 1 8 1 9 2 0 2 1 2 2

2 3 2 4 2 5 2 6 2 7 2 8

Groundhog Day &Super Bowl Sunday

Galentine's Day

President's DayNational Love Your

Pets Day

World Read Aloud Day

National Margarita Day

Mardi Gras

2 9

Valentine's Day

National Wear Red Day

Academy Awards

Ash Wednesday

Tips & TricksGoals & Planning

February is the shortest month of the year so make sure youplan ahead. Goals should be set to ensure that your marketing

budget is allocated accordingly.

F E B R U A R Y 2 0 2 0

Leap Day

MAR20

MAR06

M A R C H 2 0 2 0

Saint Patrick's Day

#saintpatricksday #shamrock #clover #leprechaun

#Irish #Ireland #stpattysday #gogreen

Start of Spring

#firstdayofspring #springforward

Other Trending Topics

#womensday2020 #womensdayspecial

With limited time and companies constantly sending out

communications to customers, it's important that your emails

say something unique about your business. Make sure you:

Use Email Marketing to Engage Customers

Employee Appreciation DayShare out pictures and bios of your employees.Fun facts and putting a face to a business helpsto engage customers.

International Day of HappinessAsk customers what makes them the happiest orshare one of your products that makes you thehappiest.

Highlight themes of growth, cleansing, and freshness

on a blog or through your social media presence for the

1st day of Spring.

Your employees are the face and voice of your brand -

consider doing something special for them to increase

their happiness and commitment to your business.

Use a casual, friendly tone in your emails - greet your

customers like you're welcoming them to your store

Make the emails skim-able, with relevant, engaging

content and images.

Are optimized for mobile viewing!





0 7

0 8 0 9 1 0 1 1 1 2 1 3 1 4

1 5 1 6 1 7 1 8 1 9 2 0 2 1

2 2 2 3 2 4 2 5 2 6 2 7 2 8

2 9 3 0 3 1

Women's Day &Daylight Savings

Start of Spring(Spring Equinox)

National Puppy Day

National Cereal Day

National Doctors Day

International Day ofHappiness

Pi Day

0 1 0 2 0 3 0 4 0 5 0 6

Zero Discrimination Day World Wildlife Day

EmployeeAppreciation Day

Saint Patrick's Day

InternationalWaffle Day

Vietnam WarVeterans Day


If you like what a company is doing with their marketing,make sure to take note of it. You can try to DIY or talk with a

marketing agency that can help to recreate the the feature thatyou liked with your own content and brand!

M A R C H 2 0 2 0

APRIL24

APRIL01

A P R I L 2 0 2 0

Tax Related Topics

What do you plan on doing with the money you get

back from taxes? #taxtime #taxdaydeals

#taxdayfreebies

Easter Sunday

#easter #spring #easteregg #eastersunday

#happyeaster #easterbunny #easteregghunt

Use this wholesome approach to marketing and optimize your

online presence through an update to the content on your

website. By aligning the content on your site with search

keywords, you'll reach a greater quality and quantity of

customers. Why is this important?

Optimize your Business, Organically

April Fool's DayGet a laugh in with your customers and share an April Fool's joke out. Just make sure it'ssomething that customers will know is a joke! (no 100% off sales)

Arbor Day#earthdayeveryday #healthyyou #arborday2020#volunteerspirit #volunteerappreciation

Post-Tax Day promotions help to bring in customers that

have extra money to spend.

If you sell products related to travel or fashion, consider

doing a spring break sale.

If you're in the financial industry, give tax tips or provide

out resources that your customers will find helpful.

Google receives approximately 70,000 searches per second*

67% of all clicks go to the first five organic results**

*Hubspot, 2019 **ZeroLimitWeb, 2019




https://www.internetlivestats.com/one-second/

https://www.zerolimitweb.com/organic-vs-ppc-2019-ctr-results-best-practices/

0 4

0 5 0 6 0 7 0 8 0 9 1 0 1 1

1 2 1 3 1 4 1 5 1 6 1 7 1 8

1 9 2 0 2 1 2 2 2 3 2 4 2 5

2 6 2 7 2 8 2 9 3 0

Palm Sunday

Passover Ends &National High Five Day

NFL Draft Day

Billboard Awards

Good Friday & National Siblings Day

Easter Sunday

0 1 0 2 0 3

April Fool's DayAutism Awareness &National Burrito Day

National Beer Day Passover Begins National Pet Day

Arbor Day & Ramadan Begins

Pay it Forward Day


If you've made deductions this year, make sure to writenotes to yourself as you organize your 2020 tax papers. Ifyou're getting a refund, consider marketing your businesswith a company that can help to bring in more customers

and repeat this process year over year.


A P R I L 2 0 2 0

Tax Day

MAY05

MAY03

M A Y 2 0 2 0

Memorial Day

#memorialday #memorialdaysale #memorialday2020

Mother's Day

#mothersday #thanksmom #mymomisthebest

#ilovemymom #mothersdaygifts

Star Wars Day

#maythefourthbewithyou #maythefourth

#starwarsday

Brand recognition is linked to a companies success. Businesses

with stronger brands are typically viewed as more credible and

trustworthy. Consider a new logo and create consistency

across your online presence. Did you know that:

Give your Brand a Sprucing Up

National Small Business WeekSupport other small businesses that you frequentby giving them a shoutout on social media.Hopefully they'll do the same for you and theircustomers will come visit your business.

Cinco De MayoAsk customers what their favorite Cinco De Mayotreat is and where they get it from. Considerdoing a special if you're a restaurant looking togive incentive for customers to celebrate.

As the weather gets nicer and Spring is in full bloom, go

and introduce yourself to other business owners in the

area and give them coupons to bring in new business

and build new relationships!

If you live near a college that's getting out of session

soon, give students a discount at your store!

Take some time to respond to reviewers, good and bad!

Consistency across all platforms can increase revenue

by up to 23%.*

61% of people are more likely to buy from companies

that deliver unique content.***Contently




*Forbes

https://www.smallbizgenius.net/by-the-numbers/branding-statistics/

https://www.smallbizgenius.net/by-the-numbers/branding-statistics/

0 2

0 3 0 4 0 5 0 6 0 7 0 8 0 9

1 0 1 1 1 2 1 3 1 4 1 5 1 6

1 7 1 8 1 9 2 0 2 1 2 2 2 3

2 4 2 5 2 6 2 7 2 8 2 9

National Small BusinessWeek Begins

World Bee Day

Kentucky Derby

Ramadan Ends

3 0

Bike to Work DayMother's Day#mothersday

0 1

May Day

Star Wars DayCinco De Mayo &

National Teachers Day National Nurses Day

Memorial Day &National Wine Day

Armed Forces Day

National Burger Day

3 1


Make sure your website is kept up to date with the latesttrends! Website design and usability across different

devices is more important than ever, with mobile searchesmaking up 53% of internet traffic and tablet searches

making up 10% of internet traffic.

National Small BusinessWeek Ends


M A Y 2 0 2 0

JUNE20

JUNE08

J U N E 2 0 2 0

Father's Day

#fathersday #thanksdad #mydadisthebest #ilovemydad

#fathersdaygifts #fathersdaysale

LGBT Pride

#pride #lgbt #gay #loveislove #love #pridemonth

#showyourpride #proud #out


#cmtawards #betawards #tonyawards #mtvmovieawards

Even though your business closes at the end of the day, your

customers still expect their questions and concerns to be

answered. Live chat technology provides instant gratification

for customers that need assistance. Did you know that:

Improve your Customer Service with Live Chat

National Best Friends DayConsider doing a special for best friends, wherereferrals give both the referrer and referee adiscount. Share it out on social media and getpeople to tag their friends.

Start of Summer (Summer Solstice)Ask your customers what their summer plans areon social media and in-store. Try to respondingto people on social to increase engagement!

If your business is in an area that's seasonal,

consider having a summer sale and making signage

for it that will bring in new customers.

Review your goals you set for your business at the

beginning of the year. If you haven't met some of

them, consider what you could be doing with

marketing to increase sales and get you closer to

your end of year goals.

42% of customers prefer live chat compared to 29%

for email and 16% for social media.*

*ICMI, 2015




0 7 0 8 0 9 1 0 1 1 1 2 1 3

1 4 1 5 1 6 1 7 1 8 1 9 2 0

2 1 2 2 2 3 2 4 2 5 2 6 2 7

2 8 2 9 3 0

National Best FriendsDay

National Puppy DayTake Your Dog To

Work Day

Tony Awards#tonys #tonyawards

Start of Summer(Summer Solstice)Flag Day

0 1 0 2 0 3 0 4 0 5 0 6

Global Day of Parents CMT Awards#cmtawards

NHL Awards

NationalHandshake Day

National Cheese Day National Donut Day

MTV Movie & Television Awards

Father's Day#fathersday

BET Awards#betawards NBA Awards


Consider blogging about subjects that relate to your business.Blogging helps to build credibility, entice new customers that

see your posts online, and helps with your websites SEO ifyou're using relevant keywords in your posts.


J U N E 2 0 2 0

JULY24

JULY17

J U L Y 2 0 2 0

Independence Day (4th of July)

#america #independenceday #usa #4thofjuly

#fourthofjuly #fireworks #unitedstates #proudamerican

#partyintheusa #beersandburgers #redwhiteandbrews

#merica #funinthesun #happybirthdayamerica


#7elevenday #freeslurpies #iscreamforicecream

Video marketing is one of the strongest tools a business can

use to bolster brand awareness and personality. Once a

business has a well-made video to use, it can be posted online

across different platforms and advertising channels.

Give your Brand Personality with Video

World Emoji DayAsk customers what their top 3 most used emojisare and what they wish was an emoji option onsocial media.

International Self Care DayIf your business is in the health & fitnessindustry, give a discount to customers in honor ofInternational Self Care Day.

Offer promotions focused around the 4th of July.

Some of these could include discounts on red, white

and blue products, or discounts on your inventory

that's geared towards 4th of July activities.

On social media, ask customers what their favorite

summer grilling recipes are. Try to engage with

responses and share out your own favorite recipes.

Give summer safety tips, including grill and

sunscreen usage.

5 billion videos are watched on Youtube every day.*

100 million hours of video are watched on Facebook

every day.*

*RenderForest, 2018




0 4

0 5 0 6 0 7 0 8 0 9 1 0 1 1

1 2 1 3 1 4 1 5 1 6 1 7 1 8

1 9 2 0 2 1 2 2 2 3 2 4 2 5

2 6 2 7 2 8 2 9 3 0

InternationalKissing Day

World Emoji Day

NationalIce Cream Day

InternationalDay of Friendship

National Pina ColadaDay

NationalFrench Fry Day

0 1 0 2 0 3

World UFO Day

World Chocolate Day 7 Eleven Day

International SelfCare Day &

National Tequila Day

Independence Day#4thofjuly

NationalHot Dog Day

3 1


Summer is notoriously slower for businesses than anyother part of the year. Take a minute to reflect on the

accomplishments you've achieved thusfar and share withyour employees. If there were any projects that you'vebeen putting off, use this extra time to your advantage.


J U L Y 2 0 2 0

AUG26

AUG16

A U G U S T 2 0 2 0

Back To School

#endofsummer #backtoschool #school #schoollife

#collegelife

Simplify Your Life Week

#tidyup #tidyingup #simplifyyourlife #mariekondo

#declutter #organize #homeorganizatiom

#getorganized

Once you've built up an organic social presence, it's important

to start thinking of ways to entice new customers through

social media. Social Advertising helps businesses to hone in on

the right audience, build brand recognition, and only pay for

the ads when people click on them. Did you know:

Get Strategic with your Social Media

National Tell A Joke DayShare a joke out on social media, showing moreof your brand personality. Need some jokes thatwould work? Click here.

Women's Equality DayShare your favorite inspirational woman onsocial media and tell your customers why sheinspires you. Try to think of someone that notonly has fought for equality, but that matchesyour brand and the way you want customers toperceive your brand.

End of summer and back to school sales can help to engage

customers that are looking for school supplies, clothing,

travel accommodations, and services to help get them there.

Promotional items, like pens, magnets, and tote bags can be

a good way to show customers you value them and keep your

brand in the forefront of their mind.

Have a Simplify Your Life Week sale on products like storage

solutions, cleaning products, and organizers.

The average cost per click on FB ads across all

industries is $1.72.*

Every second, 11 new people start using social media.**

*Wordstream, 2018 **Statista, 2019




https://www.boredpanda.com/funniest-two-line-jokes/?utm_source=google&utm_medium=organic&utm_campaign=organic

0 1

0 2 0 3 0 4 0 5 0 6 0 7 0 8

0 9 1 0 1 1 1 2 1 3 1 4 1 5

1 6 1 7 1 8 1 9 2 0 2 1 2 2

2 3 2 4 2 5 2 6 2 7 2 8

National Sister Day

National NonprofitDay National Radio Day

2 9

NationalRelaxation Day

End of Simplify yourLife Week,

International Beer Day& Purple Heart Day

Book Lovers Day

Women's Equality Day

International Cat Day

National Lazy DayInternational

Left-Handers Day

NationalTell A Joke Day Senior Citizens Day

WorldPhotography Day

3 13 0


Making sure that both good and bad reviews areaddressed is especially important for smaller businesses.Spend some time looking through reviews and coming upwith responses that are thoughtful, letting the customer

know that you appreciate the feedback.


A U G U S T 2 0 2 0

Start of Simplify YourLife Week

SEPT25

SEPT17

S E P T E M B E R 2 0 2 0

Fall (Autumn) & Labor Day Weekend

#labordayweekend #longweekend #firstdayoffall

#septembergoals #fallfoliage #falldecor #pumpkinspice

#psl #autumn #flannel #fallinlove

Back To School (Continued)

#endofsummer #backtoschool #school #schoollife

#collegelife

Print advertising can help to create local awareness of your

brand, products, and services. Print advertising is unique when

mixed with digital, creating a consistent message across multiple

platforms, and the majority of consumers for that market.

Did you know that...

Advertise in your Local Newspaper

Constitution/Citizenship DayAsk your followers what they enjoy the mostabout being an American and living in the U.S.A.

National One Hit Wonder DayShare your favorite one hit wonder and ask yourcustomers what their favorite one hit wondersare. In-store, consider playing one hit wonders allday long to engage customers face-to-face andcontinue your consistency in brand presence.

As you get closer to Q4 2020, readdress your goals for the

year and make a plan for October - December of 2020. Try to

quantify your goals, but also, take a look at reviews of your

business and in-person experiences you've had with your

customers to gauge the quality of your business.

A good way to see if customers are pleased with your

customer service is to send out a survey. There's free and

inexpensive tools available for SMB's to get actionable,

insightful data and responses, like SurveyMonkey, Feedier

and Typeform.

169 million adults read a newspaper every month.*

82% of internet users trust print advertising when

making a purchasing decision.***MarketingSherpa, 2016 **Forbes, 2016





https://www.nielsen.com/wp-content/uploads/sites/3/2019/04/trustinadvertising0709.pdf

https://www.forbes.com/sites/paulfletcher/2016/12/26/good-news-for-newspapers-69-of-u-s-population-still-reading/#44896bab723c

0 4

InternationalLiteracy Day

0 5

0 6 0 7 0 8 0 9 1 0 1 1 1 2

1 3 1 4 1 5 1 6 1 7 1 8 1 9

2 0 2 1 2 2 2 3 2 4 2 5 2 6

2 7 2 8 2 9 3 0

Constitution /Citizenship Day

End of Rosh HashanaStart of Fall

(Autumnal Equinox)

National Coffee Day

0 1 0 2 0 3

Labor Day Patriot Day

Grandparents Day Start of Oktoberfest

InternationalDay of Peace

Start of Rosh Hashana

Yom Kippur Begins

National One HitWonder Day


If you're in an area that's populated with Colleges, considerhaving a sale or giving a discount to any students with CollegeID's. This will help you introduce your brand to new customers

and hopefully will get them coming back to your business inthe coming winter months.

Yom Kippur Ends


S E P T E M B E R 2 0 2 0

OCT26

OCT04

O C T O B E R 2 0 2 0

Halloween

What are you dressing up as for #halloween?

#halloween2020 #allhallowseve #trickortreat #october

#spooky #jackolantern #horror #allthecandy

#hauntedhouse #squadghouls #trickoftreatyourself

#happyhalloween #kingsizecandybars

Your website is one of the most important components of your

brand and should reflect your willingness to go the extra mile

for a customer. Creating a responsive website that's friendly

via computer, tablet or mobile phone is a must in 2020.

Give your Website a Professional Revamp

National Taco DayAsk your followers where their favorite tacos arefrom and what their favorite tacos are. It's a mustto make a joke about guac being extra.

National Pumpkin DayIf your storefront has the space, consider havinga pumpkin carving contest for customers. If not,ask your social followers to share pictures ofpumpkins they've carved.

Branding doesn't have to be limited to your storefront

and online. If you have a vehicle you're using regularly for

your business, consider branding it with your logo and

contact information. Just remember that bad driving

could lead to bad brand association!

Take a look at other businesses that are similar to yours.

What products or services do they offer that you don't?

What's your competitive advantage? Does it make sense

increase your product offering or make changes to your

business?

89% of people are likely to recommend a brand after a

positive brand experience on Mobile*

Up to 70% of web traffic happens on a mobile device**

*Google, 2017 **CIODive, 2018





0 1 0 2 0 3

0 4 0 5 0 6 0 7 0 8 0 9 1 0

1 1 1 2 1 3 1 4 1 5 1 6 1 7

1 8 1 9 2 0 2 1 2 2 2 3 2 4

2 5 2 6 2 7 2 8 2 9 3 0 3 1

World Teachers Day

World Food Day &Bosses Day

World Statistics Day

National Taco Day

NationalPumpkin Day

National ChocolateDay

World MentalHealth Day

World VegetarianDay World Smile Day Mean Girls Day

NationalComing Out Day Columbus Day National Dessert Day National Pasta Day

Halloween#happyhalloween


Take some time to backup all your files using serviceslike Dropbox or Google Drive. You'll feel more secure

knowing your files aren't going anywhere should yourcomputer crash and you can look back on them to

help improve your future business.


O C T O B E R 2 0 2 0

NOV26

NOV11

N O V E M B E R 2 0 2 0

Thanksgiving

#thanksgiving #fall #thankful #family

#thanksgivingdinner #turkey #autumn #gobblegobble

#countyourblessings #feastyoureyes #passthegravy

#turkeytime #friendsgiving

Black Friday, Small Business Saturday & Cyber Monday

#blackfriday #blackfridaydeals #smallbizsaturday

#smallbusinesssaturday #shopsmallwinbig

#cybermonday #cyberweek

Try a new marketing tactic for SBS and work with a marketing

agency that has an email database that you can segment and

send communications out to. This can help to drive increased

brand awareness and get your business new customers.

Expand your Customer Base Through Email

Veterans DaySay thank you to veterans on social media and ifyou personally know a veteran, give them a shoutout. Consider giving a discount to veterans.

National Jukebox DayAsk people what their favorite songs are andwhat would be on their jukebox if they had one.Share out your favorite song and tell yourfollowers why. Also, try incorporating music intoyour storefront for the day and see if yourcustomers like it.

Spend some time organizing your store and stocking up

on extra inventory prior to Black Friday, Small Business

Saturday, Cyber Week, and the holidays.

Create new signage for the front of your store to entice

customers during the holiday season.

Consider doing a radio ad for the holidays.

For every $1 you spend on email marketing, you can

expect an average return of $32.*

81% of SMBs still rely on email as their primary

customer acquisition channel and 80% for retention.**

*DMA, 2018 **Emarsys, 2018





0 7

0 8 0 9 1 0 1 1 1 2 1 3 1 4

1 5 1 6 1 7 1 8 1 9 2 0 2 1

2 2 2 3 2 4 2 5 2 6 2 7 2 8

2 9 3 0

World Philosophy Day

Thanksgiving Day#happythanksgiving

Cyber Monday

UniversalChildren's Day

World Diabetes Day

0 1 0 2 0 3 0 4 0 5 0 6

Daylight SavingsTime Ends Election Day

National Take AHike Day

National Jukebox Day

Advent Begins

Veterans Day#veteransday World Kindness Day

National Fast Food DayWorld

Television Day

Black Friday#blackfriday

Small BusinessSaturday

#smallbizsat


Your customers inboxes are going to be flooded this monthwith promotions and offers. Take some time to think of a

promotion you could run during November, with messagingthat shows your customers you care.


N O V E M B E R 2 0 2 0

DEC26

DEC11

D E C E M B E R 2 0 2 0

The Holidays

#happyholidays #merrychristmas #happyhanukkah

#happynewyear #nye #nye2020 #holidaygiftguide #gift

#wishlist #holidaywishlist #holidayparty

#stockingstuffers #christmastime #christmasin[yourcity]

#uglysweater #holidayfun #festivaloflights #holidayspirit

#winterwonderland #givingtuesday #donate #nonproifit

Marketing agencies offer services that allow you to submit your

business information to hundreds of directories with a click of a

button. This allows for greater consistency and control of the

information about your business across the internet.

Use a Local Listings Builder

Giving TuesdayConsider giving back on Giving Tuesday anddonating a portion of your proceeds to deservingcauses. This helps to show your business caresand provides for good causes. It's a win-win.

National Cocoa DayAsk people what their favorite brand of hot cocoais via social media. If you have the means to doso, make some hot chocolate to add a sweet scentto your store and make customers feel morewelcome.

Get custom tote bags made for an inexpensive way to

get your brand name out there and viewed by potential

customers.

Create a holiday gift guide for your customers,

featuring products and services you sell.

If you don't currently have a gift card system, consider

implementing one for the holiday season. It's an easy

way for you to get a bump in your revenue and get new

people into your store that receive these as gifts.

Can claim profiles across major platforms like Google,

Bing, Yelp & YP.com

Helps with online reputation and social monitoring

across the web.





0 4 0 5

0 6 0 7 0 8 0 9 1 0 1 1 1 2

1 3 1 4 1 5 1 6 1 7 1 8 1 9

2 0 2 1 2 2 2 3 2 4 2 5 2 6

2 7 2 8 2 9 3 0

Wright Brothers DayBill of Rights Day

0 1 0 2 0 3

Pearl HarborRemembrance

National Cocoa Day Super Saturday

Start of Winter(Winter Solstice)

Hanukkah Ends

Christmas Day#merrychristmas

Giving Tuesday#givingtuesday National Cookie Day

InternationalVolunteer Day

Human Rights Day &Hanukkah Begins

Christmas Eve

3 1

New Years Eve#NYE


Creating an atmosphere in your brick and mortar is part of theenticement for customers to come back rather than shoponline. During the holidays, you have a chance to spruce

things up and decorate for Christmas, Hanukkah, and the NewYear. A little tinsel goes a long way!


D E C E M B E R 2 0 2 0

Businesses over the past 10 years have had tocompletely change the way they operate andreach customers. Gannett is constantly lookingtowards the future of advertising and journalism,with digital products that push well beyond thetypical agency, and 261 local daily brands across46 states and Guam. Combined with USA Today,Gannett is able to reach over 50% of the totalU.S. digital audience and serves over 300Kbusiness customers. Speak with one of our sales representatives tohear how we can help to launch your businessabove your competitors and into the future.

SPEAK WITH AN EXPERT

http://go.gatehousemedia.com/2020-marketing-guide-gannett.html

MARKETING IN GUIDE TO ULTIMATE THE · #health #healthcare #medicine #medical #doctor #nurse...

Documents

Transcript of MARKETING IN GUIDE TO ULTIMATE THE · #health #healthcare #medicine #medical #doctor #nurse...