Marketing in digital age
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Transcript of Marketing in digital age
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Marketing in Digital Age
Nov 2014Institute of Technology & Science
Sandeep Koul ( Most of my work these days involves digital marketing )
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The definition of digital marketing
The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.
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Traditional Marketing Framework
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Technology has changed everything
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….and is going to change future
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Digital Marketing Framework
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Marketers Perspective
Target Audience
Digital touch point Leads Revenue
Total digital channel pipe
Path from touch points
Lead databaseTarget Audience
Web Site Mobile
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Must haves
• Agility • Personalization• Experience • Relevance
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Technological need
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Challenge
Digital marketing has innovation at the core, to innovate you organizations structure should be organic rather than hierarchical.
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Final thought….
• Digital marketing is part of marketing, they cannot work in silos.
• Digital marketing has to be part of strategy.• Inbound marketing would become key.
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Thank You
@sandykoul007