Marketing in a Connected World: The New Rules of Marketing
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Marketing in a Connected World: The new rules of marketing
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Transcript of Marketing in a Connected World: The New Rules of Marketing
Marketing in a Connected World:The new rules of marketing
ThinkAboutIt.com
ThinkAboutIt.com
Just Because you can…
New Rules
Obligatory Steve Jobs picture
New Rules
New Rules
Marketing in the Connected World
Explore all avenues of your marketing strategy,
– from who influences the buy to the buyers themselves
– to the different channels you use to reach the market
– to the products and services you offer
Going Social
Charlene Li
Josh Bernoff
Going Social
Objectives are the key:
– People
– Objective
– Strategy
– Technology
Going Social
Possible objectives include:
– Listening
– Talking
– Energizing
– Supporting
– Embracing
Going Social
New Rules
Engage or be Tivo’d
Engage or be Tivo’d
New Rules
Engage or be Tivo’d
Content Matters
Content Matters
Content Matters
Content Matters
“Though we still obsess over hits – they are not quite the economic force they once were.
Where are those fickle consumers going instead? No single place.
They are scattered to the winds as markets fragment into a thousand niches.”
Chris Anderson
Content Matters
If the cost of carrying inventory are low, the incentive is there to carry everything, regardless of the volume of its sales
Pareto does not rule
Content MattersIt’s the Content, Stupid!
New Rules
Engage or be Tivo’d
Content Matters
Marketing is a Conversation
Marketing is a Conversation
Because we are all connected
That changes everything
In the ways that we are able
To communicate with each other
Marketing is a Conversation
The Internet is a Platform
Harness Collective Intelligence
Data as the “Intel inside”
Software above the level of a single device
Software as a service
Tim O’Reilly
Marketing is a Conversation
Marketing is a Conversation
People get what they need from each other - Instead of from the corporation
Marketing is a Conversation
Marketing is a Conversation Growth of the Blogosphere
Marketing is a Conversation
The conversation is the content
Marketing is a Conversation
The value of the data grows exponentially
New Rules
Engage or be Tivo’d
Content Matters
Marketing is a Conversation
Be Authentic
Be Authentic
Respect your Brand online
Open Your Brand
Be Authentic
Be Authentic
New Rules
Engage or be Tivo’d
Content Matters
Marketing is a Conversation
Be Authentic
Always Learning
Always Learning
Always Learning
New Rules
Engage or be Tivo’d
Content Matters
Marketing is a Conversation
Open Your Brand
Always Learning
Marketing in a Connected World:The new rules of marketing
THE END
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