Marketing in 2015!It is a FAST environment – that is only getting FASTER…

EXPECTATIONS

•Key Elements that define a Marketing Plan

•Where you can Market your business –starting NOW

•Why Plans Fail

• Elements of Success

Key Elements of a Marketing Plan

• Mission Statement

• Objectives

• SWOT Analysis

• Marketing Strategy

• Implementation Action

• Accountability Control

1st: Where to Market?

• Word of Mouth

• Social Media – Apps - Banners

• Web-Mobile Presence

• Radio

• Email – Blog – News Blast

• Groups – Events

• TV Ads

• Print

• Billboards

• Untraditional – Guerrilla

2nd: Why Plans Fail…

• Unrealistic Expectations

• You Believed the Hype

• No Tracking Methods

• Your content didn’t have a community

• Give Up To Soon

Why Plans Fail…

Why Plans Fail…

Why Plans Fail…

Why Plans Fail…

Your content was so good…Let me give you all my

MONEY!

Content Marketing Expectations…

Have Product

Make Content

Humans Click

Them buy! Me Get

MONEY!

THIS IS HOW IT REALLY WORKS…

You Have Product

You Make Content

People

Click

If they like, they might

REMEMBER!

You Create More Content

Maybe They See & Visit Again.

You Create More Content

TRUST is being built! You

Create More Content…

Now they have a need – so they

search for you to buy!

HOW IT IS BEING USED

Find Where Your Clients Passion is at…

GREAT CONTENT IS NOT ALWAYS VISIBLE…

IT MUST INSPIRE – ENVOKE A REACTION – MOTIVATE A RESPONSE

– REQUIRE AN ACTION

TRACKING IS KEY

• Uncover Opportunities

• Find Where it is being shared

• Go beyond Social Networks

• Find Who is doing the sharing

• Check out your competition –what are they doing right?

• Use your search analytics –Several are Free they just have to be set up & watched

• Don’t make your sharing just about YOU

• Be generous and help others

• You do not have to reinvent everything – see what is working and make it your own

• Think of each marketing platform like a muscle to be flexed & strengthened regularly

DO NOT GIVE UP!!

REALITY IS NOT WHAT THEY SHOW IN THE MOVIES

BLOG STARTED IN 2009….

FAILURE + NOT GIVING UP = SUCCESS

POINT OF THE STORY…

YOU WANT TO MARKET YOUR BUSINESS SUCCESSFULLY IN 2015? THEN…

• YOU HAVE TO BE SEEN OFTEN

• YOU HAVE TO PROVIDE A CONSTANT VALUE

• YOU HAVE TO GO WHERE THEY ARE

• YOU HAVE TO INVEST

• YOU HAVE TO BE REALISTIC

• YOU HAVE TO TRACK TO IMPROVE

• YOU HAVE TO NEVER GIVE UP

THANK YOU FOR YOUR VALUABLE TIME!