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Marketing & Green Events Tara Roffler September 5, 2012

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Marketing Tips Marketing Approach 1. Craft appealing messages 2. Use message building blocks 3. Review our resources

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Marketing Tips New Brain thinks Middle Brain feels OLD BRAIN decides

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Marketing Tips OLD BRAIN Stimuli 1. Self-Centered Self-Centered 2. Contrast Contrast 3. Tangible Tangible 4. Beginning &End 5. Visual 6. Emotion Emotion

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Marketing Tips 4 Marketing Steps 1. Diagnose the PAIN 2. Differentiate your CLAIMSCLAIMS 3. Demonstrate the GAINGAIN 4. Deliver to the OLD BRAIN

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Marketing Tips Message Building Blocks 1. Grabber Grabber 2. Big Picture 3. CLAIMS 4. Proofs of GAIN 5. Handling Objections 6. Close 7. Examples Examples

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Marketing Tips Resources 1. Ads 2. Articles 3. SWMCB.org 4. RethinkRecycling.com 5. LessTrash.com

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Green Events & Meetings Find Ways to Reduce 1. Trash produced 2. Energy consumed 3. Unnecessary goods

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Green Events & Meetings Event Assistance & Tips 1. Help with waste contracts/plans 2. Recycling & composting bins 3. Always pair with a trash bin 4. Have clear signage 5. Recruit volunteers

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County Contacts Contacts LISA 1. Grand Avenue Business Association - LISA TARA 2. St. Paul Area Chamber - TARA LISA 3. Union Park District Council - LISA TARA 4. White Bear Area Chamber - TARA