Marketing gone wild
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Transcript of Marketing gone wild
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Seven Tips to Make Your Brand Memorable
MARKETING GONE WILD
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#1 Develop a Clear, Simple Organizational Strategy
• The importance of a mission statement
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Mission Statement-Best Friends Animal SocietyTo bring about a time when there are No More Homeless Pets. We do this by demonstrating and promoting exemplary animal care and building no-kill community programs and partnerships.
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#1 Develop a Clear, Simple Organizational Strategy
• The importance of a mission statement• The importance of a manifesto
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NKLA Manifesto
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#1 Develop a Clear, Simple Organizational Strategy
• The importance of a mission statement• The importance of a manifesto • Create a tagline as a short “elevator
speech”
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Simple “sell” that can be summarized
in one phrase
Has a tangible, visible impact
Feeling of being part of something bigger, community
component
Adopt a polar bear, Give a goat, Plant a
tree
One more animal saved,
tree planted
1,583,567 trees planted
Taglines to Indentify Your Uniqueness
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#2 Storytelling • Why It Matters?• Builds relationships & makes memories • Stories connect us• Storytelling sparks emotion and inspires action• Be the hero, not the villain
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#3 Community Partnerships
• Find and nurture evangelists • Leverage corporate brands to build your own• Give extreme value• Go above and beyond• Make it Easy for People to Talk About You• Be careful about what you put your name on!
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#4 Don’t Produce Crap• Set Brand Guidelines (style guides = colors,
fonts, photo style, etc).• What are Your Brand Attributes? • Less is More• Be Choosey
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#4 Consistency is Key• People crave it & it’s how people develop a passion for
brands.• Marketing rule of 7• If you keep changing your campaigns you don’t give
people the chance to know how you are• Keeping a brand story consistent means having a clear
understanding of your core narrative.
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#6 Find Your Inner Nerd • Insert Your Brand Into the Narrative of the Day• Differentiate Yourself• Get in Front of Your Community All the Time
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Month of March, 2005
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#7 Pound out the PR• Develop exceptional relationships with your
local media• Create the story• Be their go-to source• Give them consistent material• Develop exceptional spokespeople • Don’t forget the animals!
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