Marketing for the Holidays

Using marketing to get SALES

Get them in the “store”

Get them to bring a friend

Get them to stay longer

Get them to come back

Get them to tell others

Get them in the “store”

Advertise products/service

Radio, print, direct mail, holiday cards

Advertise sales/promotions

Free shipping, % or $ off, BOGO, Free

gift w/ purchase, donate for discount

Display holiday merch in store front

Decorate for the holidays

Get them in the “store”

Extend hours

Partner, cross promote

Create a buzz

Press Releases (not a sales pitch)

Gift packages, stocking stuffers

Repackage what you already have

Small Business Saturday

Facebook Ads ($100 free)

Store signage

Facebook Badge/E-marketing

See what others are doing

Help setting up social media tools

(Facebook, Twitter, LinkedIn,

YouTube) www.facebook.com/SmallBusinessSaturday

Get them to bring a friend

Guest appearances by designers,

authors, other businesses

How-to presentations

Parties/events

Food is a great motivator

Girlfriend nights

Get them to stay longer

Offer free tea, coca, cookies while

they shop

Offer gift wrapping

Set up shopping zones

Samples

Make sure sales team is educated

Get them to come back

% off next purchase

Stagger promotions

Announce new product releases

Connect on social media

Collect customer data

Customer rewards/punch cards

Make it EASY and ENJOYABLE

Get them to tell others

Be visible in community

Donation drop off site

Gift guides

Gift cards

Wish lists

Offer something special/unique

Letters from Santa, Secret Santa

delivery, Reindeer Food

Don’t overspend on

marketing, keep in

mind ROI and make

sure your Marketing Plan

is in place to avoid feast

& famine!

Be PREPARED

for the response

and offer GREAT

CUSTOMER SERVICE

www.trainingnd.com

Twitter: CTechB

LinkedIn: linkd.in/masterminds_nd

701-223-0707

Deb Eslinger deb@trainingnd.com

Laurie Morse-Dell ldell@trainingnd.com