MARKETING FOR THE COMBINED FEDERAL CAMPAIGN JUNE 14, 2013 Potomac Combined Federal Campaign .

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MARK ETI N G F OR THE COMBINE D FED ERAL CAMPAIG N JUN E 14, 2013 Potomac Combined Federal Campaign www.potomaccfc.org

Transcript of MARKETING FOR THE COMBINED FEDERAL CAMPAIGN JUNE 14, 2013 Potomac Combined Federal Campaign .

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Potomac Combined Federal Campaign

www.potomaccfc.org

TODAY’S AGENDA

Information about the Combined Federal Campaign and the Potomac CFC

Information about about Federal Employees Agency Fairs – Do’s & Don’ts and Tips Speaking Engagements – Do’s & Don’ts and Tips Use of CFC Logo and Number Questions??? Feedback/evaluation

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COMBINED FEDERAL CAMPAIGN

Only authorized solicitation of federal civilian employees and military service members in the workplace.

Administered and regulated by the Office of Personnel Management (OPM).

For more information: www.opm.gov/cfc. Organizations must apply annually for participation in the

CFC and you must be accepted to participate – There are

no write-ins! As an approved agency, you will be invited to Agency Fairs

and Speaking Engagements. Follow the Potomac CFC Campaign highlights on our

website at www.potomaccfc.org and Facebook.

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COMBINED FEDERAL CAMPAIGN

CFC is divided into geographic regions and is a separately run campaign.

Potomac CFC includes federal facilities (civilian and military) located in the counties of King George, Essex, King and Queen, Lancaster, Northumberland, Richmond, Westmoreland, Caroline, Stafford, Spotsylvania, Fauquier, Culpeper, Orange, Rappahannock and Madison and portions of Prince William and the City of Fredericksburg.

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LOCAL MANAGEMENT OF POTOMAC CFC

Potomac CFC is managed by the Local Federal Coordinating Committee (LFCC).

LFCC is a group of federal military and civilian personnel from military bases/federal offices in the Potomac CFC.

LFCC is the decision-making group for the Potomac CFC. The Principal Combined Fund Organization or PCFO is the

fiscal agent for the Potomac CFC Rappahannock United Way is the PCFO for the Potomac

CFC

If you have any comments, suggestions or questions, please contact us!

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DEMOGRAPHICS OF POTOMAC CFC

Major Military Installations Marine Corps Base Quantico – 13,375 employees

1,000 donors Russell Knox Building – 1,699 employees

462 donors NSWC – Dahlgren – 5,200 employees

765 donors Ft. A.P. Hill – 302 employees

67 donors

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DEMOGRAPHICS OF POTOMAC CFC

Other Federal Agencies/Offices:United States Post Office Social Security AdministrationNational Park ServiceFAAFederal Investigative ServiceDepartment of Veterans Affairs

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THE THREE C’S OF THE CFC

Choice Brochure offers over 5,000 charities National, international and local charities

Convenience Payroll deduction On-line pledging Paper pledging

Credibility All charities have been vetted by LFCC

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CAMPAIGN EVENTS

Agency Fairs Agency HQ’s Conference Rooms

Smaller agencies Leadership Groups

Staff Meetings

Speaking Engagements Key Worker Training During PT Military Training Schools Kick-offs/Agency Fairs

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DO’S AND DON’TS OF AGENCY FAIRS

DO RESOND BY THE DEADLINE! Security Issues Space Issues Sharon or Tammi will send Agency Fair information to Federation/Local

Independent Charities with full information and deadlines

DO BE ON TIME! Please arrive/leave at listed arrival/departure time

Know where you are going Know your audience Leave time for Security Issues

Setting up and Taking Down Displays Don’t come early – still setting up Don’t leave early – missed opportunities Bring a dolly/cart

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MARKETING AT AGENCY FAIRS

Type of Displays The more interactive the better Use pictures Bring an organized, easy to see display Bring hand-outs that are concise Bring business cards

Give Away Items Bring catchy brochures Bring plenty (will let you know potential attendance in invitation). If no CFC number, use labels Find something original – bags, candy, pens, squishy things

Be Creative! Interactive information If you are an animal charity, bring animals! Pictures/stories/music

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CFC CODE & LOGO

Your 5-digit CFC Code stays the same as long as your organization is eligible

CFC Code SHOULD be used on marketing and promotional materials, brochures, websites, newsletters, facebook pages

If you don’t have your 5-digit CFC code on your materials already (and can’t afford to print new ones)? Use labels, print your CFC #, and affix to brochures Have a rubber stamp made with CFC logo and 5-digit code Apply to your letterhead, newsletters, special event flyers, etc…

Use of CFC Logo For information on CFC Logo Usage, please go to www.opm.gov/cfc

and click on “CFC Logo Download”. Read User Agreement and follow instructions.

Be Aware of Brand Standards (also available on the website).

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TIPS FOR AGENCY FAIRS

What to Wear Some federal offices have a formal, business attire dress code Some have more business casual attire – Find out what is acceptable Check the invitation, it should include instructions about dress

Who to Send Send trained staff, not just seat fillers!

Train your staff and volunteers on your agency’s mission, vision and goals

Encourage your staff/volunteers to share your agency’s success stories Not just for agency fairs but for interaction outside of the CFC events

Only CFC approved charities/staff should attend Cannot “piggy-back” other charities on to CFC at Agency Fairs

(unless a federation)

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2012 AGENCY FAIR AT MCB-QUANTICO

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SPEAKING ENGAGEMENTS – DO’S AND DON’TS

DO Dress Appropriately Check with your CFC Campaign Manager

DO Arrive on Time Leave enough time to get through security

DO Prepare Send a speaker who knows about your agency inside and out! Know where you are going Know your audience Speak for the allotted amount of time; May be more than 1 speaker Provide limited statistics Be familiar with the CFC – the 3 C’s

DON’T Be Repetitive Prepare what you are going to say so that you don’t repeat yourself

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TIPS FOR SPEAKING ENGAGEMENTS

Tell an engaging story Agency Success Stories

Demonstrate Outcomes

Relate to the audience

Allow time for questions and answers Provide concise answers

Know your stats! – What do they mean and what do they represent?

Be ready to go at a moments notice

Sometimes we get last minute requests…..be ready!

Be sure that the speaker knows about your agency

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*Courtesy of Heartland CFC

SPEECH OUTLINE* - WHERE DO I START?

Philanthropy in General 35% - About giving and your agency

Your Charity 35% - Success Story from your agency

Show enthusiasm and passion 25% - CFC information

Make it personal 5% - Make the Ask and Thank Donors

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*Courtesy of Heartland CFC

WRITING A SPEECH*

Determine speech’s objective

Tailor speech to your audience

Beginning – lay the groundwork

Middle – the meat of the story

Ending – give a summary Make the ASK - #1 reason people don’t give? THANK attendees

Allow time for questions

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*Courtesy of Heartland CFC

GIVE IT A TRY!*

Defense Agency25 people in attendanceMix of managerial, mid-level and entry level employees

10 minutes allotted timeWhat do you say?

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THE ELEVATOR (OR AGENCY FAIR) SPEECH

Who are you?

What is my Agency’s Mission? Be specific and detailed

Why are you passionate about your Agency? Describe your programs and services in your own words

Be Enthusiastic!

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CFC MAD LIB

1.Divide into your groups.

2. Listen to the instructions.

3. As a group, fill in the appropriate parts of speech when cued.

4.Transfer words into the MAD LIB.

5.Read to the rest of the group.

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2013 CAMPAIGN CALENDAR

Sept. 1 2013 Campaign Solicitation Period Begins

Sept. Key Worker Training

Material Distribution

Agency & Dept. Kick-offs (Military)

Campaign Solicitation

October Agency & Department Kick-offs (Civilian)

Campaign Solicitation

November Campaign Solicitation

Dec 15 2013 Campaign Solicitation Period Ends

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QUESTIONS/COMMENTS?

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FEEDBACK AND EVALUATION

We want to hear from you!

Call us if you have questions.

Complete the evaluation. The evaluation will be emailed to you on Monday. Just click on the link and complete the evaluation.

Thank you for attending!

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CONTACT INFORMATION

Tammi Ellis, CFC Campaign Manager

[email protected]

540-373-3310 Ext. 310

Sharon Patrick, CFC Campaign Coordinator

[email protected]

540-373-3310 Ext. 318

3310 Shannon Park Drive

Fredericksburg, VA 22408

www.potomaccfc.org

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