Marketing for money - Our Community · Balanced mix of Graduate, Accomplished and Expert teachers,...

Mitcham Primary SchoolEstablished 1888

Mitcham Primary SchoolEstablished 1888

Marketing for money

Mitcham Primary School

294 Mitcham Rd Mitchamwww.mitcham.ps.vic.edu.auPrincipal: Ian SloaneAP: Jos MillsPhone: 9873 1551School Motto:Learners, Thinkers, Leaders


Established in 1888On current site since 1929In demographic decline until recently294 students now rising by 8.25% annuallyKey drivers of the school are student achievement and staff development


School has mainly multi-age classes (9 of 12 classes)Average class size is 24.5 students across the schoolGrade sizes range from 18 to 29 studentsBalanced mix of Graduate, Accomplished and Expert teachers, with three first year graduate teachers in 2006


What do we market?Outstanding record of innovation and engaging and challenge studentsHold student achievements to be most importantBelieve all children can succeed and learnEncourage parent participation

Marketing for Money

Thinking skills school and teach de Bono’s six thinking hats, PMIs, differentiated curriculum, scaffolded learning, SCAMPER, Thinker’s KeysAlways looking for how to do things better Focus on quality.


More backgroundFive major works projects 1999 - 2005, four building projects and one external grounds projectAll classrooms enlarged and refurbished.Every classroom has new furniture


Every learning area air-conditionedEnormous access for the students to ICTsEvery child creates an e-portfolioEncourage altruism (Motor Neurone Disease, Maldives school, State Schools Relief, etc.)


Children taught to be resilient, and demonstrate all school values including honesty, integrity, reliability, respectfulness, All grade 6 students trained as Peer Mediators which teaches conflict resolution46.3% of children from homes with a Language Background Other Than English


Unique programsOnly Montessori classrooms in a Government School with rapidly growing projected enrolment demand up to and including 2012 (21 enrolments for 2011, 10 for 2012)Toddler Kindy Gymbaroo program on school site catering for 300 children aged 6 months to 5 years every week


We have interactive whiteboards and a surround sound system in all regular classroomsUnique Robotics program, a school speciality, with help from Ford AustraliaWe teach children web design, animation, film making, claymation and advanced graphics


Locality issues for Marketing15 local schools within 4 kilometres of our location – what are the differences?Selling points of each school and yoursPoints of differenceSelling the strengths


Why market?moneyresourcesschool improvementschool community focusenrolments

Other questionsTo whom?How?When?How can your “target” help you?


What are we trying to achieve?Preparing children for the world of work where 70% of the jobs they will do haven’t been invented yetPreparing them for a world of constant turbulent change, where they will have 13 to 17 changes of career Preparing children for a life where 80% will have a job in a knowledge or information-based industry.


What are we trying to achieve?Preparing children to be enterprising and innovative, because 60+% will run or work for a small business where they have to do things better or differently to their competitors to surviveProviding children with the capacity to produce a portfolio of their skills to learn about presenting themselves to potential employersProvide world class learning facilities and opportunities for our children


What are our strengths?huge groundslarge classroomsexcellent ICT and technology resourcestwo tennis courtslarge asphalt play spacesMulti-Purpose Hallfive computer laboratorieslots of shady areas and plenty of play equipmentOSHC 48 weeks of year


School program strengthsFocus on student achievement and staff developmentCareful and regular measurement of student achievementContrasting our children’s achievements with similar schools and against state averagesContinuing development of our individual learning focus to accommodate different learning styles Orderly and tidy school presentation


Focus on school specialities Montessori ProgramEffective discipline policyICT facilitiesRobotics programExtension programsKindergarten liaison


Internal matters addressed in Marketing strategy Classroom conditions including computer accessCondition of painted surfacesPin boards and display areasChalkboards/whiteboardsCarpetsClassroom furnitureInteractive Whiteboards and sound system and other ICT equipment (Digital Blue Camcorders, cameras for all staff, etc.)


Community Links:Strategic alliance with Toddler Kindy Gymbaroo using a contractual licenceSupport from Local CouncilSupport from local business and corporations (fibre optic cable, uniforms …)Support from local service clubsSupport from external agenciesSupport from all local Members of Parliament


Lessons to be aware of:Access to Department of Education and Training funding is crucial for buildingsPer student price means that increasing numbers is the most effective marketing for money strategy a school can pursueParent support and involvement for school aims and goals


Lessons learned Fundraising activities – have clear targetsInvitations to School Sponsors to school events with acknowledgement of their help is valuableStrategic Plan alignment importantGaining sponsorship is not easy


Some useful references:Linda Vining’s newsletter on Marketing for SchoolsWorld trends – Charles HandyAustralian trends – Hugh Mackay, Don EdgarHedley Beare “Creating the Future School”


Mark McCormack “What You’ll Never Learn on the Internet”Jim Macnamara’s Public Relations Handbook”Jim Collins “From Good to Great”Ivan Fitzwater “Motivating School Staff”ourcommunities.com membership

Marketing for money - Our Community · Balanced mix of Graduate, Accomplished and Expert teachers,...

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