MARKETING FOR GERMAN BUILDING, ENERGY AND ENVIRONMENTAL...
Transcript of MARKETING FOR GERMAN BUILDING, ENERGY AND ENVIRONMENTAL...
econet chinaMARKETING FOR GERMAN BUILDING, ENERGY
AND ENVIRONMENTAL KNOW-HOW
Why?
What?
How?
Who?
Why econet china? – Bridging the gap
Promoting sustainable development must be
THE PRIORITY for China
Germany, leader for environment technologies
worldwide, should be THE PARTNER for China
Lack of transparency
Need for more reliable information
Market barriers
Need for more lobby
Lack of awareness towards of sustainable solutions
Need for more marketing
econet china
GIC Shanghai offers its
support and coordination
for joint industry
marketing for German
sustainable solutions
Why econet china? – Solution to answer the challenges
Why?
What?
How?
Who?
Consortium of German companies for the promotion
of greentech solutions made in Germany
The concept
The criteria
German providers of solutions for sustainability, i.e. offering products and
services that are:
• High quality – Made in Germany standard• Environmentally friendly - Energy & Resource saving
• Respecting environmental standards
What is econet china?
Promote
Sino-German
cooperation
for
sustainability
Information, Networking
and Marketing Unit for Building, Energy and
Environment
Further position the
German Industry in China
Facilitate access to
German know how for
Chinese decision makers
German companies based in China
German entering the Chinese market
German institutions and initiatives
Chinese media and general public
Chinese government and institutions
Chinese industry, investors, developers
Create synergies between existing initiatives
Foster information dissemination
Promote marketing oriented approach
Raise awareness, train and build capacity
Provide information on German know how
Assist partnership building
What is econet china? – The Mission
What is econet china? – Our structure
Why?
What?
How?
Who?
实践德国实践德国实践德国实践德国绿色科技绿色科技绿色科技绿色科技
Greentechmade in Germany
www.econet-china.com
What does econet china do? – Define the activities
• a common target group• a strategy
• an action plan
+ Offers information about German Best Practices+ Raises awareness of various levels of decision makers
+ Creates a network for exchange
+ Promotes Know-How+ Develops demonstration projects & training programs
+ Accompanies standard setting & certification systems
Partners define the strategy
The econet china team implements the strategy
What does econet china do? – Organization by topic
Energy efficient
and green
building
Sustainable
Water Management
Sustainable
Waste
Management
Cleaner Production in
the Solar PV
Industry
What does econet china do?
Advise on sustainability
Pilot Projects
Qualification & training
of specialists
Exchange
Information & Motivation
Greentechmade in Germany
What does econet china do? – Create ties with Chinese partners
econet salon @ Mansion Hotel Shanghaieconet salon @ Hamburg
House Shanghai
econet salons bring together high level
representatives from major real estate
developers, related Chinese and German
governmental people and econet partners
to engage in a panel discussion on current
issues in the real estate market and the
development of green buildings in China.
For example:
-Shanghai Salon 2010 in Expo Hamburg
House;
Participants included:
Mr. FAN Wei, President of Forte Group,
Mr. PAN Ruirong, GM of SIIC,
Mr. TU Qiang, Vice President of ECADI,
Mr. HUANG Weilun, GM of Shanghai
Property,
Mr. HUANG Jun, Vice President of CEEG.
Relations with Chinese developers and government – econet salon
A series of trainings in the form of small
workshops offer Chinese developers,
architects and designers information on
technologies and solutions for energy
efficient buildings.
These free of charge-trainings are designed
100%upon the customer’s interests &
needs.
Participants of econet academy:
Chinese real estate companies:
Chinese and foreign Architects and design institutes:
Contacts to developers and design institutes – econet academy
What does econet china do? – Seminars on green issues
DuC Follow-up event in Wuhan - April 2011
Fraunhofer Travelling Conference - March 2011
What does econet china do ? – Raise public awareness
Urban Visions
Engage in a dialogue and sustain the network – regular workshops
Speakers in the Urban Academy Zhang Yue, president of Broad Air Changsha
Prof. Leimer gave presentationGuests participated in the discussion Sto talked about ETICS and fireproof performance
A good mix of participants
Urban Academy from April to August 2010 in the frame of DuC
Green Buildings Series Workshops 2011 on every Thursday at German Energy Center & College
What does econet china do? – Cooperate with Chinese associations
The initiative is a cooperation between influential
networks: CREEC/CREIA and econet.
German and Chinese companies are industry partners of
this initiative.
The Sino-German Cooperation Workshop on Solar Photovoltaic brought together over 100 leading experts, entrepreneurs
and key industry players from both China and Germany. The event ended by launching the Sino-German Solar PV Cleaner
Production Initiative.
econet china’s publications & website
What does econet china do? – Media relations – Cooperation with CBN
In cooperation with CBN – Property Reporter, econet organized a project tour in Germany during 18th-27th Aug. for
the shooting of the program "Wang Shi's vision". Various building projects featuring energy efficiency concepts
were introduced.
Thanks to our cooperation partners in Germany, econet offered this top media an opportunity to closely look at
these interesting projects and introduce German best practices. Through interviews with governmental decision
makers and experts, the crew learned a lot amount Germany's green building concepts as well as incentive policies
on sustainability.
watch online: http://sh.soufun.com/v/SFVideo/VInfoDetail_55307.htm
Presented 6 times and on every Tuesday from 19th Oct to 23rd Nov.Professional Property Reporter
What does econet china do?----Organize developer trips to Germany experiencing ecological buildings
What does econet china do ? – Participate in all major events
econet pavilion @ Green Building Conference & Exhibition 2008
econet EXPO water treatment workshop 2010
2009-09-29
What does econet china do ? – Organize projects visits
What does econet china do ? – Enable demonstration projects
Pujiang Intelligence Valley - ecobuild shanghai 2006
econet china pilot projects
econet china is coordinating 2 pilot projects:
Kunshan Sino-German
Green Incubation Center
Taicang Jian Xiong Training Centre
econet china pilot projects
econet china initiated China’s first DGNB Project – the Zhang Jiang Science & Culture Exchange Centre
Partner: Shanghai Liujie Architecture Design Co., Ltd.
What does econet china do ? – Enable demonstration projects
New progress on the construction site of the German Industry & Commerce Green Partner Plant in Kunshan 2011
What does econet china do? – Roundtables with German government
The former German foreign minister
and vice-chancellor (1998-2005),
Joschka Fischer, came for a visit to
Shanghai in March. One of the purposes
of his visit was to meet with high-
ranking representatives of German
green-tech companies.
At the occasion of a visit from the
the German Environment Minister,
Dr. Norbert Röttgen, the German
Chamber and econet china
conducted a roundtable on low
carbon development in Nanjing.
Dr. Peter Ramsauer,
Federal Minister of
Transport, Building and
Urban Development met
with representatives of
German companies active
in China on October 16th,
in Shanghai.
Why?
What?
How?
Who?
Magali Menant
Head
Partner
Management,
Marketing, Lobbying,
Network
Development
7 years experience
for Sino-German
cooperation
promotion
for building, energy
and environment.
Feng Jie
Business Development
Manager Energy &
Environment
Market Intelligence
Network
Development,
Market Entry
Partner Research
5 years experience
as Business Analyst
Dr. Roland Winkler
Project Development
Coordinator
Networking with
Developers
Promotion, Urban
Academy,
Demonstration
Projects
10 years experience
in Sino-German
projects for energy
efficient building.
Leng Xiao
BusinessDevelopment
ManagerBuilding
Network with
Developers
Investors, Cities and
design institutes
Key Project
development and
Demonstration
Project Initiation
Engineering
Background
Lu Wei
MarketingManager
Partner
Management,
Publications
Management, &
Media Relations
Language
Background
Sun Xiaokang
Event Manager
Events Organization
&
Network
Management,
Language & Education
Background
Contact
econet china econet taiwan
[email protected] [email protected]
www.econet-china.com www.econet-taiwan.com
Beijing Shanghai Guangzhou Hong Kong Taiwan
Ingo Schulz Magali Menant Jens Hildebrandt Wolfgang Ehmann Raoul Kubitschek