Marketing ethics: Is there more to it than the utilitarian ...

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Marketing ethics: Is there more to it than the utilitarian approach? Jacques Nantel; William A Weeks European Journal of Marketing; 1996; 30, 5; ABI/INFORM Global pg. 9

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Page 1: Marketing ethics: Is there more to it than the utilitarian ...

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Marketing ethics: Is there more to it than the utilitarian approach?Jacques Nantel; William A WeeksEuropean Journal of Marketing; 1996; 30, 5; ABI/INFORM Globalpg. 9

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