Marketing Electives Simulations€¦ · marketing management, marketing strategy, product and brand...

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Marketing Electives Simulations “I hear and I forget; I see and I remember; I do and I understand.” - Confucius Formulating and executing marketing strategy. Enhancing fact-based analysis and decision making. Marketing analysis and marketing data interpretation. Competitive analysis, dynamics, and rivalry. Coping with uncertain environmental forces.

Transcript of Marketing Electives Simulations€¦ · marketing management, marketing strategy, product and brand...

Page 1: Marketing Electives Simulations€¦ · marketing management, marketing strategy, product and brand management, and new products courses. Business-to-business marketing electives

Marketing Electives Simulations

“I hear and I forget; I see and I remember; I do and I understand.” - Confucius

Formulating and executing marketing strategy. Enhancing fact-based analysis and decision making. Marketing analysis and marketing data interpretation. Competitive analysis, dynamics, and rivalry. Coping with uncertain environmental forces.

Page 2: Marketing Electives Simulations€¦ · marketing management, marketing strategy, product and brand management, and new products courses. Business-to-business marketing electives

LINKS Multi-

Channel Management

Essentials Simulation

LINKS Multi-

Channel Management Simulation

LINKS Positioning

Strategy Simulation

LINKS B2B Marketing Simulation

Learning Emphases

Multi-channel opportunity assessment

Multi-channel distribution and transportation management

Marketing program and operations capability linkages

Marketing opportunity assessment

Market entry strategies and tactics

Simulation Size “Small” “Medium” “Medium” “Medium”

Target Marketing Courses Channels management,

distribution channels, and category management electives

“Mid-sized” marketing strategy simulation for

marketing management, marketing strategy, product and brand

management, and new products courses.

Business-to-business marketing electives

Typical Rounds Time Per Round

4

1.5-2 hours

6

2-3 hours

6

2-3 hours

6

2-3 hours

Typical Industry Size

4-6 firms per LINKS industry; teams of 3-5 students.

Minimum of 2 and maximum of 8 firms per LINKS industry; multiple, independent industries accommodate larger classes.

Cost Per Student $27 $38 $38 $38

In academic degree-granting programs, $27 and $38 per student simulations include a maximum of 4 and 6 rounds, respectively. Extra rounds cost $4 per student per round.

Current and potential LINKS instructors are invited to contact Randall G Chapman PhD, the LINKS author ([email protected]), to discuss the LINKS simulation variant that may be most appropriate for their instructional application.

Page 3: Marketing Electives Simulations€¦ · marketing management, marketing strategy, product and brand management, and new products courses. Business-to-business marketing electives

LINKS Multi-

Channel Management

Essentials Simulation

LINKS Multi-

Channel Management Simulation

LINKS

Positioning Strategy

Simulation

LINKS B2B Marketing Simulation

Initialization Conditions and

Market Structure

Categories 2 categories [H&M] 2 categories [H&M] 1 category [H] 2 categories [H&M]

Branded Products 2 [1H & 1M] 2 [1H & 1M] 3 [3H] 2 [1H & 1M]

Private-Label Products 2 [1H & 1M]

Channels 3 channels 3 channels 1 channel (retail) 1 channel (direct)

Product Development

Decisions

Product Configuration

R&D Spending

Procurement Decisions

Raw Materials Sub-Assembly Components

Manufacturing Decisions

Production

Emergency Production Limit

Plant Capacity Management

Distribution and Transportation

Decisions

Distribution Transportation

Cross-Docking

Surface Shipping Variations

Service Decisions

CSR Salary

CSR Hiring/Firing

Service Operations

Service Outsourcing

CSR Time Allocations

Generate Demand Decisions

Price Marketing Spending

Marketing Mix Allocation

Positioning

Promotional Program

Sales Force Salary Credit Financing

Forecasting Decisions

Short-Term Forecasts Long-Term Forecasts

Gross Margin Forecasts

Information Technology Decisions

IT Synchronization

Optional IT Reports 6 3

Other Decisions

Firm Name Supplemental Dividends Loans (2- & 4-Quarter)

Research Decisions # of Research Studies 11 20 18 13

Page 4: Marketing Electives Simulations€¦ · marketing management, marketing strategy, product and brand management, and new products courses. Business-to-business marketing electives

LINKS-simulations.com