MARKETING EDUCATION€¦ · Empathize Define Ideate Prototype Test. Goals: I need to get my...

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MARKETING EDUCATION MARKETING EDUCATION Steps for Hosting Engaging Virtual Events

Transcript of MARKETING EDUCATION€¦ · Empathize Define Ideate Prototype Test. Goals: I need to get my...

Page 1: MARKETING EDUCATION€¦ · Empathize Define Ideate Prototype Test. Goals: I need to get my schedule ASAP. I want to start the new semester feeling confident. I need to know what’s

MARKETINGEDUCATIONMARKETINGEDUCATIONSteps for Hosting Engaging Virtual Events

Page 2: MARKETING EDUCATION€¦ · Empathize Define Ideate Prototype Test. Goals: I need to get my schedule ASAP. I want to start the new semester feeling confident. I need to know what’s

Design Thinking

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Empathize

Define

Ideate

Prototype

Test

Page 3: MARKETING EDUCATION€¦ · Empathize Define Ideate Prototype Test. Goals: I need to get my schedule ASAP. I want to start the new semester feeling confident. I need to know what’s

Goals:

I need to get my schedule ASAP. I want to start the new semester feeling

confident. I need to know what’s out there to help me pay for my classes too.

Personal Quote:

“I have enough on my plate.

I need all the help I can get

to reduce the stress.

I value convenience, price,

privacy, reliability and

customer service

Motivations:

I want to study my subject and obtain

my bachelor’s degree for me and my

family. Getting a good job is important

to me.

Frustrations:

Keywords:

Content Ideas:

Behavioral:

• Active user of

YouTube and

Instagram

• Socially

conscious

• Works and goes

to school

• Entrepreneurial

Demographics:

• 21 y.o, Gen Z

• Male, No kids

• Urban

• Associate’s of

Arts degree

• Tech Savvy

Persona Name: Apprehensive Adam

My last semester at my state college was

virtual and I’m not looking forward to

continuing with that. This orientation will

probably be boring. I need one-on-one help.

Starting with Empathy

Page 4: MARKETING EDUCATION€¦ · Empathize Define Ideate Prototype Test. Goals: I need to get my schedule ASAP. I want to start the new semester feeling confident. I need to know what’s

2. Define

Content Goals

• What do you want

your audience to

know?

• How do you want

them to feel?

• Promotion metrics

• Attendance rates

• Satisfaction scores

• Other desired actions

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Metric Goals

Page 5: MARKETING EDUCATION€¦ · Empathize Define Ideate Prototype Test. Goals: I need to get my schedule ASAP. I want to start the new semester feeling confident. I need to know what’s

3. Ideate 5

Page 6: MARKETING EDUCATION€¦ · Empathize Define Ideate Prototype Test. Goals: I need to get my schedule ASAP. I want to start the new semester feeling confident. I need to know what’s

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Keep audience and goals in mind

Don’t do it alone

Brainstorm, then edit

Break it up

Be prepared, with backups

3. Ideate

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4. Prototype

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Create tracking links

Post on Social Media

Send to everyone

Paid Advertising

Record Events

Promotion

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4. Prototype

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Confirm/Remind/“thank you”

emails

Answer/ask questions often

Be brave

Tell stories

Engage

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5. Test

Collect

• Registration questions

• Feedback surveys

• Interviews

• Attendance/Retention

• Questions from audience

• Analyze quant data

• Code/dissect qual data

• Dig down to the

insights

• Make theories and test

them

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Analyze

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5 Steps + 1

Empathize Define

Ideate Prototype

Test Start Over

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Page 11: MARKETING EDUCATION€¦ · Empathize Define Ideate Prototype Test. Goals: I need to get my schedule ASAP. I want to start the new semester feeling confident. I need to know what’s

THANK YOU

Go to Marketing4Education.com for more ways thinking

like a marketer can help you reach your students

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