MARKETING EDUCATION€¦ · Empathize Define Ideate Prototype Test. Goals: I need to get my...
Transcript of MARKETING EDUCATION€¦ · Empathize Define Ideate Prototype Test. Goals: I need to get my...
MARKETINGEDUCATIONMARKETINGEDUCATIONSteps for Hosting Engaging Virtual Events
Design Thinking
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Empathize
Define
Ideate
Prototype
Test
Goals:
I need to get my schedule ASAP. I want to start the new semester feeling
confident. I need to know what’s out there to help me pay for my classes too.
Personal Quote:
“I have enough on my plate.
I need all the help I can get
to reduce the stress.
I value convenience, price,
privacy, reliability and
customer service
Motivations:
I want to study my subject and obtain
my bachelor’s degree for me and my
family. Getting a good job is important
to me.
Frustrations:
Keywords:
Content Ideas:
Behavioral:
• Active user of
YouTube and
• Socially
conscious
• Works and goes
to school
• Entrepreneurial
Demographics:
• 21 y.o, Gen Z
• Male, No kids
• Urban
• Associate’s of
Arts degree
• Tech Savvy
Persona Name: Apprehensive Adam
My last semester at my state college was
virtual and I’m not looking forward to
continuing with that. This orientation will
probably be boring. I need one-on-one help.
Starting with Empathy
2. Define
Content Goals
• What do you want
your audience to
know?
• How do you want
them to feel?
• Promotion metrics
• Attendance rates
• Satisfaction scores
• Other desired actions
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Metric Goals
3. Ideate 5
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Keep audience and goals in mind
Don’t do it alone
Brainstorm, then edit
Break it up
Be prepared, with backups
3. Ideate
4. Prototype
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Create tracking links
Post on Social Media
Send to everyone
Paid Advertising
Record Events
Promotion
4. Prototype
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Confirm/Remind/“thank you”
emails
Answer/ask questions often
Be brave
Tell stories
Engage
5. Test
Collect
• Registration questions
• Feedback surveys
• Interviews
• Attendance/Retention
• Questions from audience
• Analyze quant data
• Code/dissect qual data
• Dig down to the
insights
• Make theories and test
them
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Analyze
5 Steps + 1
Empathize Define
Ideate Prototype
Test Start Over
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THANK YOU
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