Marketing Digital Turístico
16
MARKETING DIGITAL EN TURISMO Charla CITDES – Abril 2014
-
Upload
turismotecorg-tecnologia-aplicada-al-turismo -
Category
Travel
-
view
542 -
download
0
description
Charla Introductoria al Marketing Digital Turístico, realizada junto a Citdes, el Centro de Investigación en Turismo y Desarrollo Sostenible.
Transcript of Marketing Digital Turístico
![Page 1: Marketing Digital Turístico](https://reader033.fdocuments.net/reader033/viewer/2022051323/5482e302b4af9fa00d8b48fd/html5/thumbnails/1.jpg)
MARKETING DIGITAL EN
TURISMO
Charla CITDES – Abril 2014
![Page 2: Marketing Digital Turístico](https://reader033.fdocuments.net/reader033/viewer/2022051323/5482e302b4af9fa00d8b48fd/html5/thumbnails/2.jpg)
TurismoTec.org
![Page 3: Marketing Digital Turístico](https://reader033.fdocuments.net/reader033/viewer/2022051323/5482e302b4af9fa00d8b48fd/html5/thumbnails/3.jpg)
Juego de roles
Ejercicios mentales
![Page 4: Marketing Digital Turístico](https://reader033.fdocuments.net/reader033/viewer/2022051323/5482e302b4af9fa00d8b48fd/html5/thumbnails/4.jpg)
![Page 5: Marketing Digital Turístico](https://reader033.fdocuments.net/reader033/viewer/2022051323/5482e302b4af9fa00d8b48fd/html5/thumbnails/5.jpg)
![Page 6: Marketing Digital Turístico](https://reader033.fdocuments.net/reader033/viewer/2022051323/5482e302b4af9fa00d8b48fd/html5/thumbnails/6.jpg)
http://skift.com/2013/12/20/the-20-best-designed-tourism-websites-in-the-world
![Page 9: Marketing Digital Turístico](https://reader033.fdocuments.net/reader033/viewer/2022051323/5482e302b4af9fa00d8b48fd/html5/thumbnails/9.jpg)
El Proceso de Viaje
![Page 10: Marketing Digital Turístico](https://reader033.fdocuments.net/reader033/viewer/2022051323/5482e302b4af9fa00d8b48fd/html5/thumbnails/10.jpg)
Soñar
68% comienzan buscando en internet antes de
decidir el destino o tipo de viaje. (Estudio Google)
![Page 11: Marketing Digital Turístico](https://reader033.fdocuments.net/reader033/viewer/2022051323/5482e302b4af9fa00d8b48fd/html5/thumbnails/11.jpg)
Planear
80% considera Internet su principal fuente de
planificación.
Ipsos MediaCT/Google Travel Study
![Page 12: Marketing Digital Turístico](https://reader033.fdocuments.net/reader033/viewer/2022051323/5482e302b4af9fa00d8b48fd/html5/thumbnails/12.jpg)
Planear
Ipsos MediaCT/Google Travel Study
![Page 13: Marketing Digital Turístico](https://reader033.fdocuments.net/reader033/viewer/2022051323/5482e302b4af9fa00d8b48fd/html5/thumbnails/13.jpg)
Reservar
31% de los turistas reservan un servicio turístico
online
![Page 14: Marketing Digital Turístico](https://reader033.fdocuments.net/reader033/viewer/2022051323/5482e302b4af9fa00d8b48fd/html5/thumbnails/14.jpg)
Experiencia de Viaje
![Page 15: Marketing Digital Turístico](https://reader033.fdocuments.net/reader033/viewer/2022051323/5482e302b4af9fa00d8b48fd/html5/thumbnails/15.jpg)
Compartir
![Page 16: Marketing Digital Turístico](https://reader033.fdocuments.net/reader033/viewer/2022051323/5482e302b4af9fa00d8b48fd/html5/thumbnails/16.jpg)
Contacto:
Indira Palomino
Reyna Tello
Movistar: 985642549 RPM: *336406
Claro RPC: 987551922
www.turismotec.org