MARKETING DECK - TMJ
Transcript of MARKETING DECK - TMJ
THE AGENCYFounded in 2015, The Marketing Jersey operates as a boutique consulting agency in the Media & Entertainment industry. The value add resides on the founders’ expertise, their rich international network in addition to more than a decade of entrepreneurial success and sports business innovation.
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STRATEGIC CONSULTING PROFESSIONAL ATHLETESREPRESENTATION
MARKETING DECK / TMJ
CDMX, MX
DALLAS, TX
MADRID,ES
ENGAGEMENT
LICENSING
TALENT MANAGEMENT
MARKETING
CAPABILITIES & SERVICESStrategic Consulting Professional Athletes Representation
Multicultural Marketing
Talent Fulfillment
Experiential Marketing
Strategic Partnership
Influencer Marketing
Sponsorships
Brand Awareness Campaigns
Sports Licensing &Merchandising
Contract negotiation & placement
Branding & Social Media strategies
Career development and transitions
Financial management
Brand positioning & endorsements
Athletes licensing
Media and crisis management
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CLIENT PORTFOLIO (SAMPLING)
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REPRESENTATION
CHARLYN CORRAL
MARÍA SANCHEZ MÓNICA FLORES JOCELYN OREJEL SABRINA FLORES CECILIA SANTIAGO ANNIA MEJÍA
DEYNA CASTELLANOS KENTI ROBLES GUIDO RODRIGUEZ NORMA PALAFOX REBECA BERNAL KATTY MARTÍNEZ
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ITZEL GONZÁLEZ
GRETA ESPINOZA
JANELLY FARÍAS
CLIENT PORTFOLIO (SAMPLING)
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REPRESENTATION
KIANA PALACIOS
MADDIE NEWSOM MARTA COX KATIE COUSINS
MALENA ORTIZ SAMARA ORTIZ PAMELA TAJONAR MICHELLE ROMERO ANIKA RODRIGUEZ KAREYLEN CAPDEVILLA
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CHIARA SINGARELLA
MIRIAM VANESSA NURIA RÁBANO
EXECUTIVE LEADERSHIP
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GUILLERMO ZAMARRIPA
Founder CMAS Athletes & TMJ, Former property
Manager of Mexican National Team at SUM/MLS
Entrepreneur with 12+ years of experience in Sports and
Education related endeavors. Strategy and Operations
consultant in the Media & Entertainment and Fintech
industries. Former professional soccer player.
MBA Texas Christian University (TCU)
Masters in Sports Management at Southern Methodist
University (SMU)
BS, International Business from NYIT
PROFESSIONAL EDUCATION
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OSCAR GONZÁLEZ
Co-Founder TMJ, AGM Partner, Founder of The
International Alliance, Co Founder Mooxye and External
Coordinator for La Liga ProPlayer
Twelve years of experience in the academic and athletic
industries. Proven entrepreneur, former Atletico de
Madrid player.
MBA IE Business School
BS International Business NYIT
Ciencias de la Actividad Fïsica y del Deporte
Universidad Alcalá de Henares.
PROFESIONAL EDUCACIÓN
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EXECUTIVE LEADERSHIP
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TEAM
ALEJANDRA BLASCOAthlete Development Manager
SONIA LOPEZCommercial and Marketing Manager
BS, Psychology | Universidad Arturo Michelena (Venezuela) Masters in Sports Psychology and Physical Activity | Universidad
Autonomy de Madrid (Spain)
BS, Communication and Public Relations | Universidad Arturo Michelena (Venezuela)
Masters in Sports Marketing | Universidad Europea, Real Madrid (Spain)
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RECRUITING THE TMJ WAYCOMPETITIVE ADVANTAGE
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International Federations
DevelopmentAcademies
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MULTICULTURAL MARKETINGFUT MEX NATION
For 3 years the Marketing Jersey has served as Fut Mex Nation’s strategy and consulting agency in the multicultural marketing space.
AT&TMÉXICO VS PANAMÁ
TecateAMÉRICA VS CHIVAS
WELLS FARGOTRIVIA
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TALENT FULFILLMENTEXATLON USA
7 sports - 16 world class athletes - 1 champion - 3 seasons
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EXPERIENTIAL MARKETINGWELLS FARGO
Founders’ experience developing and executing an E-Sports property for the fans of the Mexican National Team at AT&T Stadium. Wells Fargo as presenting partner of MexTour Live Challenge.
Branding throughout online tournament page
Integration into promo assets shared across FMF
Spanish/English social
Integration into One (1) :30 highlights roll-out and one (1) 2:00
storytelling feature
In stadium branding integration
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STRATEGIC PARTNERSHIP
Generating brand value through strategic partnerships is part of our core offering. Chicharito + Panini, Luis Hernandez + FIFA Legends and Mexico/Germany Legends + Mexico City and El Zocalo are just examples.
INFLUENCER MARKETING
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40M+ 27+impressions interviews with
international media
80pieces of content
for FIFA TV
20+content pieces with
FIFA legends
FIFA
Deyna Castellanos and TMJ executed a 2018 Russia World Cup digital brand awareness campaign to shed light into the development of women’s soccer worldwide. Some of the results where:
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SPONSORSHIPSLA LIGA PRO PLAYER
One of a kind sponsorship platform for La Liga. Social impact via Education & Sports.
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BRAND AWARENESS CAMPAIGNSDENIZEN/LEVI’S NORMA PALAFOX AND VIVIANA MICHEL
Denizen/Levi’s and The Marketing Jersey talent partnered up for the launch of Denizen.
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SPORT LICENSING & MERCHANDISINGFMF
Experience running and developing @miseleccionmx 2018 Russia World Cup Licensing Program in the United States
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CONTRACT NEGOTIATION & PLACEMENTPROFESSIONAL SOCCER
40+ contracts negotiated across 5 countries
OUR ATHLETES HAVE WON
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COPA DELA REINA
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LA LIGA LIGA MXTITLE
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NCAACHAMPIONSHIP
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PICHICHI
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FIFA THE BESTNOMINATION
FIFA PUSKASNOMINATION
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MULTIPLE BESTPLAYERS AWARDS
NOMINEES
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BRANDINGCHARLYN CORRAL - KENTI ROBLES - DEYNA CASTELLANOS - GRETA ESPINOZA
CAREER TRANSITION - AMATEUR TO PROFESSIONAL
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DEYNA CASTELLANOS | 2013 - 2019
2013South American
Champion
2014U17 Costa Rica World Cup Semifinalist and Golden
Boot Winner
2015U15 FIFA BEST Player of
the year award
47 GOALS AND 21 ASSISTS IN 78
GAMES WITH FSU
U17 Jordania World Cup Semifinalist and Bronce Boot
South American
Champion
ACC Champion with FSU
2016
ACC Champion with FSU
NCAA National Champion
NCAA All American
2018FIFA The Best Finalist (younger player in
history)
NCAAALL American
FIFA Puskas finalist
2017
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AMATEUR
PROFESSIONAL
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DEYNA CASTELLANOS
Elite Football Player
Influencer
Journalist
Social CausesAmbassador
Student
Model
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360 analysis of the person behind the athlete.
The result: A long term strategy in place with
specific executable tactics scheduled for long
term success.
BRAND POSITIONING
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MEDIA & CRISIS MANAGEMENTCECILIA SANTIAGO (PSV ANNOUNCEMENT) / CHARLYN CORRAL (PICHICHI MEDIA CYCLE)DEYNA CASTELLANOS (GLOBAL ANNOUNCEMENT WITH ATLETICO DE MADRID)