Marketing concepts

Marketing Concepts: Managing Retailing, Wholesaling, and

Logistics

John Paul G. Eugenio

V60 Marketing ManagementProf. Bong De Ungria

www.jpgeugenio7.blogspot.com

6 KEY CONCEPTS?

1. What is Retailing?2. Major Retailer Types3. What is a Franchising System?4. Characteristics of Franchises5. What are Integrated Logistics

System?6. Transportation Factors


Concept 1

What is Retailing?


What is Retailing?

Concept 1

- Retailing includes all the activities involved in selling goods or services


What is Retailing?

Concept 1

directly to final consumers for personal, nonbusiness use.


What is Retailing?

Concept 1

- Retailing includes all the activities involved in selling goods or services

directly to final consumers for personal, nonbusiness use.


http://www.google.com.ph/url?sa=i&rct=j&q=marketing+activities+pictures&source=images&cd=&docid=1bNEgzWGUWD01M&tbnid=lklbvzLwr3xReM:&ved=0CAUQjRw&url=http://www.buzzandbranding.com/online-marketing/how-to-build-trust-and-ramp-marketing-activities.html&ei=sISLUbbRIs_qrQf41IDQCg&bvm=bv.46340616,d.bmk&psig=AFQjCNHRQocP7yiLYjSC2M412JkvyriKaw&ust=1368184299200744

Major Retailer Types

Concept 2

• Specialty Store• Department Store• Supermarket• Convenience Store• Discount Store• Off-price retailer• Superstore• Catalog Showroom


Specialty Store

Concept 2

• small stores which specialize in a specific range of merchandise and related items.


Department Store

Concept 2

• Retail establishment which offers a wide range of consumer goods such as clothing, housewares, furniture and appliances at variable price points and in different product categories.


http://www.google.com.ph/url?sa=i&rct=j&q=department+store&source=images&cd=&cad=rja&docid=7tdVItLeBdtt8M&tbnid=Gkhvbxfs7-KMKM:&ved=0CAUQjRw&url=http://www.eyp.ph/businesses/sm-department-store-2/photos/52340&ei=foeLUc-CC5DrrQfRxoGoAQ&bvm=bv.46340616,d.bmk&psig=AFQjCNFxEbkH184FtyVSt6VYjQEDrJVjWg&ust=1368185028021130

http://www.google.com.ph/url?sa=i&rct=j&q=department+store&source=images&cd=&cad=rja&docid=kENSIfrR98HOcM&tbnid=sNcq8FhwJfHmpM:&ved=0CAUQjRw&url=http://danisalasalan.blogspot.com/2010/08/robinsons-all-out-clearance-sale-2010.html&ei=qoeLUcGiH439rAfro4CICQ&bvm=bv.46340616,d.bmk&psig=AFQjCNFxEbkH184FtyVSt6VYjQEDrJVjWg&ust=1368185028021130

Supermarket

Concept 2

• a large form of the traditional grocery store, is a self-service shop offering a wide variety of food and household products, organized into aisles.


http://www.google.com.ph/url?sa=i&rct=j&q=Supermarket&source=images&cd=&cad=rja&docid=7AMJk-Ygbu9sXM&tbnid=dN2tx6rq2G2qnM:&ved=0CAUQjRw&url=http://jampackedlifestyle.blogspot.com/2012/08/metro-supermarket-and-department-store.html&ei=BoqLUZH7JMTArAe1oYGYCg&bvm=bv.46340616,d.bmk&psig=AFQjCNEA8j9cwEllrP_fMCPRm4KcBuhVzQ&ust=1368185485924305

Convenience Store

Concept 2

• is a small store that stocks a range of everyday items such as groceries, toiletries, alcoholic and soft drinks, tobacco products, and newspapers.


http://www.google.com.ph/url?sa=i&rct=j&q=Convenience+Store&source=images&cd=&cad=rja&docid=o5v-7dCV-eR1BM&tbnid=HwRxIKYwfKe1sM:&ved=0CAUQjRw&url=http://ms-english-tutor.blogspot.com/2011/09/seven-eleven-stores-install-phones-for.html&ei=toqLUZKpLpGurAfL24CICg&bvm=bv.46340616,d.bmk&psig=AFQjCNHnP6udERXIFbi8YDYWSliOzjjgvA&ust=1368185854448271

Discount Store

Concept 2

• is a type of department store, which sells products at prices lower than those asked by traditional retail outlets.


http://www.google.com.ph/url?sa=i&rct=j&q=daiso+philippines&source=images&cd=&cad=rja&docid=DyOCThaLZQX_4M&tbnid=raqu5cLRSGCI_M:&ved=0CAUQjRw&url=http://www.flickr.com/photos/24443965@N08/4839152999/&ei=V42LUbKTHMOPrQfj34HICg&bvm=bv.46340616,d.bmk&psig=AFQjCNEnGRHyKkFuwEeJXAd8_slIdJHLgQ&ust=1368186561397459

http://www.google.com.ph/url?sa=i&rct=j&q=daiso+philippines&source=images&cd=&cad=rja&docid=epaPS7hIUfAdZM&tbnid=R0VABeWJJTvG8M:&ved=0CAUQjRw&url=http://www.frannywanny.com/2010/08/shopping-challenge-at-saizen.html&ei=jY2LUdzZI87jrAeY7oH4Ag&bvm=bv.46340616,d.bmk&psig=AFQjCNEnGRHyKkFuwEeJXAd8_slIdJHLgQ&ust=1368186561397459

Off-Price Retailer

Concept 2

• retail stores offering merchandise at prices less than other retail stores out-of-season products and distressed merchandise from other retailers (overruns).


http://www.aisaipac.com/2011_07_01_archive.html

http://www.google.com.ph/url?sa=i&rct=j&q=off-price+retailer+philippines&source=images&cd=&cad=rja&docid=HPzv9czL2L3mfM&tbnid=_DV_GOf4a50OSM:&ved=0CAUQjRw&url=http://mixofeverything.blogspot.com/2011/08/tops-is-off-price-store.html&ei=Zo6LUc6qAsWGrAeNk4HgDQ&bvm=bv.46340616,d.bmk&psig=AFQjCNHc4ByM9IZ2vW9qK5jDDx1Vknwd5A&ust=1368186843897478

Superstore

Concept 2

• A specially large retail store that serves as a one-stop shopping destination by offering a wide variety of goods that range from groceries to appliances.


http://www.google.com.ph/url?sa=i&rct=j&q=hypermarket&source=images&cd=&cad=rja&docid=GCmb5BLSDlKeTM&tbnid=VMr5TCLLG8WViM:&ved=0CAUQjRw&url=http://danisalasalan.blogspot.com/2010/07/sm-hypermarket-adriatico-manila-branch.html&ei=MpCLUYDJJMKqrAeOuIHoBA&bvm=bv.46340616,d.bmk&psig=AFQjCNFCGuqHGh7b4kD6GnnsOHEXo6u1FA&ust=1368187303363507

Catalog Showroom

Concept 2

• Unlike a self-serve retail store, most of the items are not displayed; customers select the products from printed catalogs in the store and fill out an order form.


What is a Franchising System?

Concept 3


What is a Franchising System?

Concept 3

- a Franchising system is a system of individual franchisees, a tightly

knit group of enterprises whose systematic

operations are planned, directed, and controlled

by the operation's franchisor.


Franchising Example:

Concept 3


http://philippines.starbucks.com/en-US/_Favorite+Beverages/Featured+Beverages.htm

Characteristics of Franchises

Concept 4

• The franchisor owns a trade or service mark and licenses it to franchisees in return for royalty payments.



Concept 4

• The franchisor owns a trade or service mark and licenses it to franchisees in return for royalty payments.

• The franchisee pays for the right to be part of the system.



Concept 4

• The franchisor provides its franchisees with a system for doing business.


What are Integrated Logistics Systems?

Concept 5


What are Integrated Logistics Systems?

Concept 5

- An integrated logistics systems (ILS) includes material management,

material flow systems, and physical distribution, aided by information

technology.


Concept 5


Transportation Factors

Concept 6

• Speed



Concept 6

• Speed• Frequency



Concept 6

• Speed• Frequency• Dependability



Concept 6

• Speed• Frequency• Dependability• Capability



Concept 6

• Speed• Frequency• Dependability• Capability• Availability



Concept 6

• Speed• Frequency• Dependability• Capability• Availability• Traceability



Concept 6

• Speed• Frequency• Dependability• Capability• Availability• Traceability• Cost


6 KEY CONCEPTS?

1. What is Retailing?2. Major Retailer Types3. What is a Franchising System?4. Characteristics of Franchises5. What are Integrated Logistics

System?6. Transportation Factors


Marketing Concepts: Managing Retailing, Wholesaling, and

Logistics

John Paul G. Eugenio

V60 Marketing ManagementProf. Bong De Ungria


Marketing concepts

Documents

Transcript of Marketing concepts