Marketing & Communications Update

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• Marketing– District Collateral Material

– Advertising (print, online, television)

– Events

• Communications– Website

– Publications

– Social Media

Marketing & Communications Update: 2013 – 2014

• School Safety– Training

– Drills

– Events

• Successes

• Challenges and Opportunities

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• Redesign philosophy– Develop consistent look and feel across all media to help establish

recognizable branding

– Give materials a more modern design, paired with traditional elements to show

Madison’s forward progress while maintaining a connection to our long tradition of

academic excellence.

– Strong use of photography featuring Madison students

– Extends beyond the page (District Office, Simis front office)

– Varied formats to increase visibility of materials

– Applied to website

– Integrated into videos

Marketing: Collateral Material

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• Print– Direct Mail/Flyers

– Newspapers/Magazines

– Placement

• Online– Website/Banner

– Branded Page

• Television– PBS

• Focus on Heights and Kindergarten

Marketing: Advertising

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• One-Time Events– Solar Ribbon Cutting

– Superintendent Forums

– APS Solar Announcement

• Discover Madison– Roughly doubled in size

– Extremely well received

• Kindergarten Roundup– Heights, Rose Lane, Simis, and MTA

increased

• 8th Grade Promotion• Registration Day• Staff Welcome Back Breakfast

Marketing: Events

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• Slideshow images as communication tool to showcase key information

• Leveraging Vimeo video

• Website alert system

Communications: Website

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• Madison Update– Updated look & feel

– More meaningful content

– Internal marketing

• Madison Scene– Updated look & feel

– More meaningful content

– ASPRA*tions Award Winner

• Press Releases– Updated template

– Leveraged for large news events

Communications: Publications

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• Facebook– Grew Audience Base – 727 from 522

– Part of Safety Communications

• Twitter– Grew Audience Base – 311 from 183

– Now picking up Retweets from

media and other entities

– Part of Safety Communications

Communications: Social Media

• Instagram– New this year

– 145 Posts to build photo base

– Will market to grow audience next year

(9 followers w/out marketing)

• Vimeo– Superior replacement for YouTube

– 913 total video views

@MadisonAZ facebook.com/MadisonAZ

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• Principals/Directors– FEMA ICS -100: Introduction to

Incident Command System (Fall 2013)

– Certification

• Secretaries– Auto-dialer training

– Auto-dialer incorporated into drills

School Safety: Training

Marketing Update - 5/20/2014

• Madison Safety Team– Active Shooter training (FEMA IS-907)

– Additional FEMA Certifications

– Tabletop Exercise Training

– Safety Coalition participation

– Summer Camp lockdown procedures

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• Fire– New log templates

– Fire Marshall review

• Lockdown– New log templates

– Procedure updates

– Red Bucket review

– Addition of practice auto-dialer calls

– DO drill with debrief

School Safety: Drills

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• Several throughout course of year

• Most recent three-site lockdown– MTA, Simis, and Rose Lane

– Website alerts

– Social media

– Auto-dialer

– News media

– Letters home

School Safety: Events

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• Discover Madison Tour

• Kindergarten Roundup• PBS Ad for Madison Heights

Language Immersion

• Simis front office

• New look and feel• 5 ASPRA*tions Awards in

first year

Successes

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• Student award recognitions process

• School event calendars

• Website

• Our own success• Customer service as part of

Marketing and Communications Planat Governing Board Retreat

Challenges & Opportunities

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Thank You!