Marketing & Communications Job

Promote YT (Scotland) Registered Scottish Charity No SC035765 .

MARKETING & COMMUNICATIONS MANAGER

Part time (3 days a week) – £20,000 pro rata Deadline for applications: midday, Thursday 20th January 2011

January 2011

Thank you for your interest in our MARKETING & COMMUNICATIONS MANAGER post here at Promote YT (Scotland).

This job pack contains information about the post and our organisation as well as a link to our Equal Opportunities Monitoring Form.

If, having read the following information, you are keen to apply for the post then please forward a current CV as well as a covering letter / e-mail explaining your reasons for applying. Please note: it is important you outline how your experience fulfils the Essentials and Desirables we have detailed for this post. Please also detail two reputable referees who we will only contact with your permission.

The closing date for receiving applications is midday 20th January 2011 and we will be interviewing in Edinburgh the first week of February.

Pleased forward your applications by post to:

Promote YT (Scotland) 22 Palmerston Place Edinburgh EH12 5AL

Or by e-mail to: [email protected]

Please ensure to include an e-mail address as all correspondence will be conducted by e-mail unless otherwise requested.

I would only be too happy to answer any questions you may have so please do not hesitate to contact me directly on 0131 538 0591 or 07758 758 053

Best wishes

Colin Bradie CEO / Director Promote YT (Scotland)

Note: the following information is intended as an outline of the post described and does not form part of a successful candidate’s Conditions of Employment.

IMPORTANT: If you aim to apply we would be extremely grateful if you could take a few moments to complete our Equal Opportunities Monitoring Form available online @: http://www.surveymonkey.com/s/DS2JXYW If you would prefer a hard copy, please contact us directly.


An introduction

Promote YT is the Scottish national organisation for promoting and developing youth theatre locally, nationally and internationally.

The provision of quality youth theatre across Scotland is of vital importance in not only nurturing the theatre artists and audiences of tomorrow but in also providing an accessible form of social and cultural development to young people. We are therefore committed to working with the sector to ensure that every young person in Scotland has access to a safe, inclusive and rewarding youth theatre experience.

In pursuit of this vision our organisation, over the past seven years, has confidently advanced initiatives which have provided valued and much-respected platforms allowing the sector to collaborate, network, learn and celebrate.

In recognition of the financial challenges that face both the wider sector and our organisation over the coming years we aim to continue to deliver a realistic but enterprising programme through core funding being provided by Creative Scotland up until 2013. Promote YT’s principle goals are therefore to:

� Sustain and develop the annual National Festival of Youth Theatre (NFYT) � Deliver a programme of co-ordinated training and skill development in order to advance

the standards and provision of youth theatre delivery � Provide platforms which allow the leaders, practitioners and participants of youth theatre

an opportunity to have an active involvement in the development of the sector � Host digital services which serve the diverse stake-holders in the Scottish youth theatre

sector through providing information, empowerment and growth opportunities

As effective marketing and the provision of dynamic information services are vital to achieving these goals the MARKETING & COMMUNICATIONS MANAGER is a critical role within our organisation responsible for:

⇒ designing, implementing and evaluating Promote YT’s communications and marketing strategies;

⇒ developing and administering an on-going digital communications strategy;

⇒ working with the TRAINING & PARTICIPATION MANAGER to create and implement strategies for increased participation in youth theatre and in Promote YT events;

⇒ researching and compiling information relating to the youth theatre sector to update the organisation's websites, fortnightly newsletter and social networking sites;

⇒ producing print and print copy;

⇒ sourcing and managing communication interns to assist with development;

⇒ assisting in the delivery and running of events;

⇒ producing documentation and assisting in producing evaluation and reports of events.

To take on this role we are looking for an excellent communicator who is assertive, creative and

who has experience of working in an arts or arts related marketing environment.

We are a small organisation so you should be someone who is able to fit in to an informal but

hardworking environment where job descriptions often fly out the window. A willingness to muck

in over and above the ‘call of duty’ is therefore essential.

Although predominately office-based in Edinburgh, the MARKETING & COMMUNICATIONS

MANAGER will be required to travel and to undertake overnight commitments. For 2011 this

would include our three-day ‘SKILL UP’ conference in the Borders in March and our four-day

National Festival of Youth Theatre in Fife in July.

This post therefore offers a superb opportunity to play a leading role in a passionate, dynamic

and popular national arts organisation.


Personal Specification

Essential You should be somebody who ideally has:

⇒ experience of working in an arts or arts related marketing environment;

⇒ the ability to approach a broad range of marketing tasks creatively and strategically;

⇒ a broad working knowledge of social networking and online marketing techniques;

⇒ up-to-date experience of working with current web platforms (WordPress, Facebook, Twitter, Flickr, YouTube);

⇒ IT skills and self-sufficiency in using a range of software packages (operating computer - MacBook)

⇒ basic HTML knowledge;

⇒ excellent interpersonal skills;

Desirable In support, it would be fantastic if you also had:

⇒ experience of working with the press;

⇒ copywriting experience;

⇒ relevant educational qualifications;

⇒ a working knowledge of the youth theatre sector of Scotland;

⇒ an understanding, enthusiasm and interest in creative arts with and for young people.

As your role would involve working with young people you would be required to undertake an enhanced Disclosure Scotland check and employment would be subject to reference from a reputable source.

Term of Contract

Your contract will be fixed term up until 31st March 2013 subject to the ongoing core and project funding status of the organisation.

Working Hours You will work 21 hours per week structured within a 9.30am to 5.30pm working day, Monday to Friday. Your working hours will be flexible but Promote YT will look to establish a couple of regular slots within the working week. Working some hours from home is also possible where appropriate. Weekend and overnight commitments will also be required.

Salary Your salary will be £20,000 pro rata which works out at an estimated £12,000 per annum and this would be paid into your bank account monthly. No overtime will be paid but any time worked over and above the agreed hours of the week would be given as time in lieu.

Probation Period The first 30 days of your employment will be considered an orientation period to give you and Promote YT a chance to get to know each other. Your performance will be evaluated during this time to assess your potential for continued employment. This period will also provide you with the opportunity to evaluate us as an employer.

Period of Notice The contract will require you to serve a minimum one month notice period should you wish to leave the post before the conclusion of the contract. Holiday Entitlement Holiday entitlement is 1 days paid leave for every 12 days worked. Most public and Edinburgh holidays are taken in addition.


Training / Professional Development Promote YT supports professional development and will therefore provide in-office support and mentoring as well as external training where requested and / or required. A regular appraisal process will also support your role.

About Promote YT (Scotland)

Promote YT was incorporated in 2004 with the support of the Scottish Arts Council (now Creative Scotland) to develop youth theatre in Scotland. A youth theatre is considered as a group or an organisation which engages young people as active participants in the performing arts, where their participation is central to the motivation of the creative process.

Youth theatre is an ideal medium to encourage the dreams and visions of young people and Promote YT is therefore committed to trying to ensure that every young person in Scotland has access to a safe, inclusive and rewarding youth theatre experience. We carry out this role through providing advocacy, information services, events and training for the sector.

We produce events throughout the year including Scotland’s largest youth arts training conference ‘SKILL UP’ and, our most significant contribution to the sector, the National Festival of Youth Theatre (NFYT). This is an annual event of cultural importance engaging young people, leading artistic organisations and audiences from throughout Scotland in the celebration of youth theatre.

Promote YT is a member of Arts & Business, the Theatre Forum for Scotland, and the Federation of Scottish Theatre.

The organisation is currently run by a staff team of 4 with additional support for initiatives and projects brought in on a freelance basis. Governance is provided by a Board of Directors who meet bi-monthly on an annual basis.

The membership of the Board is reviewed annually and at the time of writing composes of:

Chair Gillian Howie Drama Teacher / Freelance Practitioner

Vice-Chair Neil Mitchell Local Director - Lloyds TSB Scotland

Company Secretary Colin Bradie Director / Chief Executive Officer – Promote YT (Scotland)

Directors Fiona Anderson Business Director – Visible Fictions Theatre Company

Claire Bloomfield Artistic Director – KINETIC Youth Theatre

Lee Brown HR Business Partner – NHS 24

Nick Fearne Arts Development Officer – Moray Council

Barry Henderson Freelance Practitioner / Performer

Kenny McGlashan Education Officer – Catherine Wheels Theatre Company

Ilona Munro Outreach Drama Worker (Lochaber) – Eden Court Theatre


Ben Jeffries Head of Marketing – Perth Horsecross

Promote YT’s Patron is the prolific Scottish actor Ken Stott The current Promote YT staff team are:

CEO/Director (full time) - Colin Bradie Role: Financial / operational management, fundraising and strategic / business development Joined Promote YT in 2005

Colin has worked professionally in youth and children’s theatre in both Scotland and England for over 18 years. Colin established and led both the Royal Lyceum Youth Theatre in Edinburgh and the Isle of Skye Youth Theatre for Eden Court Theatre and has worked on a freelance basis for many other organisations and projects. Colin’s youth theatre work has been performed both nationally and internationally winning awards in 1997 and 2004. Colin currently sits on the Board of Glasgow based performance company Glas(s) Performance and last year directed a major International youth theatre project for Aberdeen City Council / Aberdeen International Youth Festival. He is now currently working in his spare time to direct a performance with Perth Youth Theatre in the summer of 2011.

Training & Participation Manager (part time) - Caroline Donald Role: Membership / sector / training / project development Joined Promote YT in 2006

Caroline has worked extensively in the arts in Scotland since 2001 in both creative and communicative contexts and has held key posts for various leading theatres and venues. Caroline has worked in the youth theatre sector of Scotland for over 7 years and freelances as a practitioner and theatre maker. She is an Associate Artist for the Edinburgh based arts collective Stadium Rock and recently Assistant Directed at the Edinburgh Fringe with award winning physical theatre company – Thickskin.

Marketing & Communications Manager (part time) – Iain Campbell Role: Marketing and publicity / information services / profile development Joined Promote YT in 2010

Iain has worked extensively in the Theatre and Performing Arts sector, primarily in production management, development and on-line marketing. Iain previously worked with The Arches, Edinburgh Fringe and the Seven Things music label, focusing on new platforming opportunities for young performers. He is currently researching music composition and contemporary theatre at The University of Glasgow. Iain will be leaving Promote YT at the end of January 2011 to take up the post of ‘Senior Marketing Officer’ with Scottish Youth Theatre. Projects Administrator (full time) – Helen Bain Role: Events coordination / project development / project funding research Joined Promote YT in 2010

Helen worked as a fundraiser for two national charities before pursuing a career in the Arts. This led her to the Edinburgh International Film Festival where she assisted in delivering the 2010 education programme. She is a particular fan of contemporary and site-specific theatre.

For more information about the work of Promote YT (Scotland) please visit www.promoteyt.co.uk

Marketing & Communications Job

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