Marketing Communication
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Transcript of Marketing Communication
BACKGROUND OF THE ORGANISATION
Thornapple International deals in corporate gifting
Seduction Las Vegas (SLV) was established in March 2014, by Miss. Monisha Gidwani, MD SLV
SLV is a Nail Paint brand under Thornapple International
SLV has a team of 15 salesperson and deals with beauty salons, retailers and individuals in Mumbai
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KRA’S
Week 1:• In-Depth Understanding of the Product• Understanding the current sales
pattern• Understanding the customer demand• Working on Sales Pitch
Week 2:• Servicing & Developing Current & New
Accounts• Providing Client Satisfaction• Direct sales• Putting Product Knowledge to
Technical Use• Development of Event
Week 3:• Consumer Behavior Pattern• Direct Sales Pattern• Area Analysis• Season Analysis
Week 4:• Target Projection• Sales Project Report
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TASKS AND RESPONSIBILITIES
In-depth understanding of the product
Promoting the product at various retail outlets, Beauty parlours and among individuals (in the exhibition)
Meeting new clients and getting orders
Delivering the product i.e. SLV Nail Paints
Decorating the stall for the exhibition
To meet a target of Rs.20,000
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CHALLENGES AND ACHIEVEMENTS
Challenges
Going to the field for selling nail polishes as I was not familiar with the place and product
Unable to convince people to buy the product
Handling rejections in a positive way
Unable to handle the situation if the salon I entered was already covered by another sales person
Calling prospective customers to the stall during the exhibition i.e. Li’l Flea in Bandra Reclamation Ground.
Achievements
Was able to sell goods worth Rs.7500PGPMarComm_2014-15
SUMMARY OF THE RESEARCH FINDINGS
The findings of my research are as follows:
Most of the people like using nail paints while others like to keep it simple
Women are very much particular about their looks. They think nail paints enhances their beauty
People think age is a major factor while deciding the colour of nail paints as it indicates their age and should buy the shades accordingly
People tend to behave sarcastically on seeing an elderly women wearing a bold nail colour
Most of the women are unaware of the chemicals being used
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RECOMMENDATIONS FOR THE CATEGORY
There should be different advertisements with elderly models or actresses like Rekha, Hemma Malini, Sonali Bindre etc.
Nail paint companies should also come up with a range of nail art products.
They should have nail paints with nail art effect so that customers don’t have to spend separately on nail art.
They should also mention the chemicals used for customers as they deserve to know what they are using.
They should introduce a lower range of nail paints so as to reduce the sale of fake & harmful products in the market.
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LEARNINGS
About the harmful chemicals used in Nail polishes
How to interact with customers
Customer’s negotiating power
How to do cold calling
Customer’s behavior towards a new brand
Objection handling
Learnt how to alter the schemes according to the customers
PGPMarComm_2014-15