1. Marketing Chapter 1
Marketing Today and Tomorrow

2. Newsline
Page 2
3. Section 1-1
What is Marketing?
4. Why Study Marketing?
Where does Marketing Take Place?
Marketing includes:
Advertisements in all types of media
Products being transported by truck, train and airplane
Market researches surveying shoppers in the mall
5. Why Study Marketing?
Everyone makes marketing decisions everyday
Whether to use cash or a debit card
To buy at the store or have it shipped to your house
Bring your lunch or buy at school
6. What is Marketing?
The 9 Marketing Functions:
Market Planning
Product and Service Management
Distribution
Pricing
Promotion
Selling
Marketing-Information Management
Financing
Risk Management
7. The Marketing Functions
Market Planningidentifying and understanding the markets a company wants to serve and developing effective marketing strategies for each market
Does Hollister want to go after 30-45 year olds?
8. The Marketing Functions Cont
Product and Service ManagementAssisting in the design and development of products and services to meet the needs of prospective customers
Apple combined an iPod, a cell phone and an internet browser to create the iPhone
9. The Marketing Functions Cont
Distributiondetermining the best methods and procedures to be used so prospective customers are able to locate, obtain, and use the products and services of an organization
Rental car companies, led by Hertz, made it so people can reserve a vehicle and pick it up when arriving at the airport
10. The Marketing Functions Cont
PricingEstablishing and communicating the value of products and services to prospective customers
Instead of cutting prices a store offers a free product when a certain amount is spent at the store
11. The Marketing Functions Cont
PromotionCommunicating information to prospective customers through advertising and other promotional methods to encourage them to purchase the organizations products and services. (this is the most well known to most people)
Companies send CDs and brochures to
people at their homes to try and get them
to purchase the product or service
12. The Marketing Functions Cont
SellingDirect, personal communication with prospective customers in order to assess needs and satisfy those needs with appropriate products and services
Lawyers, accounts and banks have people who have the job of attracting new clients
13. The Marketing Functions Cont
Marketing-Information ManagementObtaining, managing and using marketing information to improve decision making and the performance of marketing activities
A grocery store uses the bar scanner to track
what has been purchased and what needs
to be reordered
14. The Marketing Functions Cont
FinancingBudgeting for necessary financing and providing financial assistance to customers to assist them with purchasing products and services
Car companies offer financing directly from the company to get people to purchase vehicles
15. The Marketing Functions Cont
Risk ManagementProviding security for products, personnel, and customers and reducing the risk associated with marketing activities and activities
The loss control people at stores like Target and Best Buy that check bags as you leave
Security Tags on clothing
16. Judgment Call
Page 8
17. Activity
Using the 9 Marketing Functions create a visual to help show all functions.See Page 8 for an example
This can be done using paper and crayons/markers or it can be done on the computer.Turn in when complete.
18. Define Marketing

Old definitionthe performance of business activities that direct the flow of goods and services from producer to consumer or user

19. New definitionthe creation and maintenance of satisfying exchange relationships