Marketing Chap 15
Transcript of Marketing Chap 15
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Chapter Fifteen
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Advertising and PublicRelations
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Advertising
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Advertising;$
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Advertising
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Possible Advertising Objectives
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Setting Advertising Budget
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Advertising
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Developing Advertising Strategy
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Advertising
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Advertising
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Advertising
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Advertising
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Advertising
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Public Relations
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Public Relations
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Public Relations
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Public Relations
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News Speeches Special events
Writtenmaterials
Corporateidentity
materials
Public serviceactivities
Buzz marketingSocial
networking Internet