Marketing Campaign Planner

Michael Shilling @memorygate

Campaign PlannerCreate client Persona

Create Offer

Do Keyword Research

Create Resource text and Images

Create Blog Post / Landing Page template for offer 

Create Follow up Workflow

Create Social Media Sharing Schedule

Create Email

Create related Blog Post articles and promote

Create Facebook Application

Create Facebook Advert

Results

Persona TemplateWho are they?

Persona Name

Persona role description : I am a 

Key Demographics 

Sex :

Age :

Education :

Income :

Location :

Other details :

Needs - What do they want?

Goals or needs

Key problems you can solve

What questions do they ask before they make a decision?

Offer TemplateDescribe the offer

Duration of promotion

Budget

Marketing Channels

Online

Blog Landing Page Supporting blog articles Email Facebook - Promotion App Twitter LinkedIn Google+ Instagram - hashtags Pinterest - relevant board - other 

Offline Flyers Posters Mail-outs

Partners Add article links or publication samples

Other Materials Needed

Campaign Evernote Links Copy and paste from table of contents

Keyword Research Template

• https://adwords.google.com/KeywordPlanner

• Create a list of keywords relating to your offer or promotion 

Resource text and Images Template

Titles Create a few different campaign titles that could attract attention

Content Create content text for blog posts and press press releases etc - Try and write 500 words

Images to be used Insert images or links to images - best practice tip : Put into Cloud Storage like Dropbox for easy

access

Offer Terms and Conditions

Relevant Hashtags

Blog Post / Landing Page template

Page title - 70 Character Limit : 

Description 150 Characters : 

Keywords (3) :

Image alt tags :

Article Copy 500 words min

What is begin offered?

How does the user get the offer?

What are the benefits of the offer?

What does the viewer need to do now?

Call To Action

Webforms needed

Thank you / action messages 

Follow up Workflow templateWorkflow created in LightBlue 

http://www.lightbluesoftware.com/Actions upon web form being completed   +0 Days - Task Name  - Task Type +1 Days - Task Name  - Task Type +2 Days - Task Name  - Task Type +3 Days - Task Name  - Task Type +4 Days - Task Name  - Task Type +5 Days - Task Name  - Task Type +6 Days - Task Name  - Task Type +7Days - Task Name  - Task Type +10 Days - Task Name  - Task Type +14 Days - Task Name  - Task Type +21 Days - Task Name  - Task Type +30 Days - Task Name  - Task Type +365 Days - Task Name  - Task Type

Social Media Sharing Schedule Template

Email TemplateBest Practice Guidelines : We recommend MailChimp for your campaign. 

Campaign Name :

Subject Line :Should make the reader want to find out more and open the email.

From :

Excerpt Text :Gives your readers an idea what the email is about

List:Your email list name

Template / Email type : Do you have an existing template you use? Will this be a single or multi column email?

Body Copy : Keep it short. Add bullet points. Make sure your copy educates the recipients on the benefits of your offer

CTA Text :Create a button.

Landing Page URL :

Images :

Sharing buttons

Include social sharing buttons and encourage users to share your content on social media.

Facebook Application Template

Default Title The default title used by any Share widgets, and when you share your Campaign URL to Facebook, Google+ and other services that support Open Graph. If left blank, we'll use your Campaign name.

Maximum of 255 characters allowed.

Default Description The default description used by any Share widgets, and when you share your Campaign URL to

Facebook, Google+ and other services that support Open Graph. Maximum of 1000 characters allowed.

Default Image The default image used by any Share widgets, and when you share your Campaign URL to Facebook, Google+ and other services that support Open Graph. For best results, use an image that is at least

1200x630 pixels in size.

Create in ShortStack - http://www.shortstack.com/

Facebook ApplicationType of App Promotion Sweepstakes Voting Competition 

Images : For body content and for actions

Body text :

Links :

Social : Share widget Comments Widget Like Button Invite Friends

Forms : Custom Form Newsletter

Integrations : Instagram twitter Video RSS

Toy Box Countdown Widget Poll

Actions If this happens do that iFrame

ResultsCost - £ and time

Leads generated Sales Created / Revenue generated

Social Media activity Website activity

Previous Campaign comparison

Suggested Changes