1ST PRIZE- INR 25,000 2ND PRIZE- INR 15,000

AN OPPORTUNITY FOR PPO (PRE-PLACEMENT OFFER)!

INTERACT AND NETWORK WITH THE JURY

INDUSTRY PROFESSIONALS!

MAKE TEAMS OF 3 OR 4 AND DESIGN A MARKETING CAMPAIGN FOR US!

DESIGN A MARKETING CAMPAIGN

FOR US!

THE BRIEF:

Strawcture Eco will be going through a major change from the beginning of 2021, with the

establishment of a new production unit. Instead of sourcing the boards from a contract manufacturer,

we plan to do in-house manufacturing. Your job is to design a marketing campaign (social media, posters, video, slogan etc.) to promote the company as a 100% green company that builds structures using bio-composite materials which

utilize local materials.

WHO ARE WE?

Strawcture Eco is a green construction company envisioned to make housing more affordable and

sustainable for all. We promote, source and use building material that uses crop residue as its core raw material. The boards used for construction are manufactured by

mixing crop residue (Sugarcane bagasse and Paddy straw) with resin compressed under high temperature &

pressure.

Since building structures using biomaterials is a still new concept in the industry, the campaign should aim to build

curiosity amongst our target audience. This campaign will ideally be released before the launch of the production unit and should

continue after the launch.

ADDITIONAL INFORMATION: Target Market’s Considerations:

Our products come with a 10-year warranty with replacement and cashback facility upon dissatisfaction with the product.

Our products are 2hr Fire-Retardant, Moisture Proof and Termite Proof

Target audience:

Green Architects. Interior designers. Influencers in Home decor space. Furniture Manufacturers & Designers. Owners of concept-based businesses like Cafes, Restaurants, boutique resorts & Hotels, Showrooms.

Government issued build projects.