Marketing, Call Center, Fulfillment and Ecommerce Solutions
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Transcript of Marketing, Call Center, Fulfillment and Ecommerce Solutions
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We help many of the best known
brands connect and engage with
their customers…
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By creating relevant, inspiring and
ongoing dialogue throughout the
entire customer journey.
STRANGER
LEAD
CUSTOMER
VISITOR
PROMOTER
SECOND
PURCHASE
THIRD
PURCHASE
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Personalized Marketing
Solutions
• Segmentation
• Targeting
• Predictive Modeling
• Response Analysis
• Testing
• Data Visualization
• KPI Reporting
• Product/Service Sales
• Inbound/Outbound
• Customer Service
• Social Customer Care
• Problem Resolution
• Appointment Scheduling
• Program Enrollment
• ecommerce Website Design
• Order Management
• Custom Kitting
• Bulk Distribution
• Warehousing
• Logistics
• Digital Variable Print
• Direct Mail
• Fulfillment
• Web
• Mobile/SMS
• Social
With 4 Areas of Competency
Customer Insight Development &
Data Analytics
ecommerce & Fulfillment
Solutions
Customer Care and Personalized Sales
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4
Marketing Services Channel Management, Creative, Variable Digital Print Direct Mail, Digital, Email, Phone, SMS, Social, Event Mgmt.
Contact Center Phone, Social Engagement & Analytics
ecommerce eStore, Order Mgmt.
Fulfillment Letter shop, Bindery, Finishing,
Package, Ship, Warehouse
Data Analytics Data Append, Persona Development, Predictive Modeling
Results Driven
Structured to Focus on Results
Data Insights
& Analytics
Digital/Direct
Marketing
Contact
Center
ecommerce &
Fulfillment
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Aligned on the Business Outcomes
• Outcome:
Increased sales
Decreased cost per
acquisition
Increased revenue
Increase in market share
Sales Decreased sales cycle time
Increased conversion ratios
Increased speed to market
Improved competitive
intelligence
Outcome:
Increased retention
Improved first call
resolution
Improved experience
Improved ratings &
online reviews
Service
Increased word of mouth
referrals
Reduced cost per call
New customer engagement
and recommendations
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Results Achieved Sales Lift of 22% per year using sophisticated modeling & data mining techniques to promote the right product via the right marketing channel
Data Insights
& Analytics
Digital/Direct
Marketing
Increased response rate by 46% and close rate by 8% with personalized content and variable digital print. Saved $1.6 million in annual postage rates
Contact
Center
Increased conversion by 34% without increasing costs utilizing personality based routing.
ecommerce &
Fulfillment
99.9% accuracy in fulfillment Increased e-store sales by 48% and online order volume by 28%
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Privately Held Since 1977
We Invite You To Succeed With Us
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Connect with Us
1-800-523-5867
www.Dialog-Direct.com
We Want to Hear Your Business
Objectives