Marketing Business High Light - listed company
Transcript of Marketing Business High Light - listed company
Marketing Business High LightMarketing Business High Light
Marketing ShareMarketing Share ••Marketing ShareMarketing Share ••Marketing Activities Marketing Activities ••
Sales through service stations (Gasoline+HSD)
MonthJun
YTD
(Jan - Jun)Million Liters/Month May
2010 2010 2009 2010 2009
PTT 497.5 501.5 475.4 + 5.5% 506.8 532.3 - 4.8%
ESSO 234 3 242 1 219 5 + 10 3% 239 1 231 0 + 3 5%
1
2
1
2
1
2ESSO 234.3 242.1 219.5 + 10.3% 239.1 231.0 + 3.5%
BCP 195.3 194.6 193.1 + 0.8% 190.8 197.4 - 3.4%
SHELL 172 2 171 2 197.8 - 13 4% 179 9 208 2 - 13 6%
222
4
3
4
3
4
3
SHELL 172.2 171.2 197.8 13.4% 179.9 208.2 13.6%
CALTEX 86.7 90.3 95.3 - 5.2% 92.3 104.3 - 11.5%
PTTRM 94.6 92.4 90.1 + 2.5% 93.5 97.5 - 4.0%
4 4 4
PETRONAS 23.0 23.4 25.0 - 6.1% 23.4 26.5 - 11.8%
OTHERS 44.8 44.1 38.6 + 14.1% 46.9 46.3 + 1.4%
TOTAL 1,348.4 1,359.5 1,334.7 + 1.9% 1,372.7 1,443.4 - 4.9%
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Market share through service stations (Gasoline+HSD)
MonthJun
YTD
(Jan - Jun)% May
2010 2010 2009 2010 2009
PTT 36.9 36.9 35.6 +1.3 36.9 36.9 +0.0
ESSO 17 4 17 8 16 4 +1 4 17 4 16 0 +1 4
1
2
1
2
1
2ESSO 17.4 17.8 16.4 +1.4 17.4 16.0 +1.4
BCP 14.5 14.3 14.5 -0.2 13.9 13.7 +0.2
SHELL 12.8 12.6 14.8 -2.2 13.1 14.4 -1.3
222
4
3
4
3
4
3
SHELL 12.8 12.6 14.8 2.2 13.1 14.4 1.3
CALTEX 6.4 6.6 7.1 -0.5 6.7 7.2 -0.5
PTTRM 7.0 6.8 6.8 +0.0 6.8 6.8 +0.1
4 4 4
PETRONAS 1.7 1.7 1.9 -0.1 1.7 1.8 -0.1
OTHERS 3.3 3.2 2.9 +0.3 3.4 3.2 +0.2
TOTAL 100.0 100.0 100.0 100.0 100.0
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Sales through service stations (Gasoline)
MonthJun
YTD
(Jan - Jun)Million Liters/Month May
2010 2010 2009 2010 2009
PTT 163.4 171.3 161.2 + 6.3% 167.4 177.7 - 5.8%
ESSO 76 4 81 9 72 5 + 13 0% 80 1 75 5 + 6 1%
1
2
1
2
1
2ESSO 76.4 81.9 72.5 + 13.0% 80.1 75.5 + 6.1%
BCP 71.7 74.7 69.9 + 6.9% 71.7 72.6 - 1.3%
SHELL 61.2 64.3 68.1 - 5.5% 63.0 72.7 - 13.4%
222
4
3
4
3
4
3
SHELL 61.2 64.3 68.1 5.5% 63.0 72.7 13.4%
CALTEX 32.8 36.1 38.9 - 7.0% 35.3 42.8 - 17.6%
PTTRM 36.1 36.7 37.2 - 1.3% 36.4 39.2 - 7.0%
4 4 4
PETRONAS 11.1 11.6 13.0 - 10.6% 11.4 13.3 - 14.9%
OTHERS 12.7 13.0 11.8 + 10.4% 13.2 14.4 - 8.1%
TOTAL 465.3 489.7 472.4 + 3.7% 478.4 508.2 - 5.9%
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Market share through service stations (Gasoline)
MonthJun
YTD
(Jan - Jun)% May
2010 2010 2009 2010 2009
PTT 35.1 35.0 34.1 + 0.9 35.0 35.0 + 0.0
ESSO 16 4 16 7 15 3 + 1 4 16 7 14 9 + 1 9
1
2
1
2
1
2ESSO 16.4 16.7 15.3 + 1.4 16.7 14.9 + 1.9
BCP 15.4 15.3 14.8 + 0.5 15.0 14.3 + 0.7
SHELL 13.2 13.1 14.4 - 1.3 13.2 14.3 - 1.1
222
4
3
4
3
4
3
SHELL 13.2 13.1 14.4 1.3 13.2 14.3 1.1
CALTEX 7.0 7.4 8.2 - 0.9 7.4 8.4 - 1.0
PTTRM 7.7 7.5 7.9 - 0.4 7.6 7.7 - 0.1
4 4 4
PETRONAS 2.4 2.4 2.7 - 0.4 2.4 2.6 - 0.3
OTHERS 2.7 2.7 2.5 + 0.2 2.8 2.8 - 0.1
TOTAL 100.0 100.0 100.0 100.0 100.0
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Sales through service stations (Gasohol E20)
MonthJun
YTD
(Jan - Jun)Million Liters/Month May
2010 2010 2009 2010 2009
BCP 5.8 6.3 3.2 + 94.1% 5.4 2.6 + 105.2%
PTT 4 5 4 8 3 4 + 42 1% 4 6 2 8 + 63 1%2
1
2
1
2
1
PTT 4.5 4.8 3.4 + 42.1% 4.6 2.8 + 63.1%
ESSO
SHELL
2 2 2
SHELL
CALTEX
PTTRM
PETRONAS
OTHERS
TOTAL 10.3 11.1 6.6 + 67.6% 10.0 5.4 + 83.6%
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Market share through service stations (Gasohol E20)
MonthJun
YTD
(Jan - Jun)% May
2010 2010 2009 2010 2009
BCP 56.3 56.7 48.9 + 7.8 54.3 48.5 + 5.7
PTT 43 7 43 3 51 1 7 8 45 7 51 5 5 72
1
2
1
2
1
PTT 43.7 43.3 51.1 - 7.8 45.7 51.5 - 5.7
ESSO
SHELL
2 2 2
SHELL
CALTEX
PTTRM
PETRONAS
OTHERS
TOTAL 100.0 100.0 100.0 100.0 100.0
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ปรมิาณการจาํหน่าย ปรมิาณการจาํหน่าย GSH EGSH E20 20 ผา่นสถานีบรกิารเปรยีบเทยีบจาํนวนรถยนตเ์บนซนิใหม่ผา่นสถานีบรกิารเปรยีบเทยีบจาํนวนรถยนตเ์บนซนิใหม่
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Sales through service stations (HSD)
MonthJun
YTD
(Jan - Jun)Million Liters/Month May
2010 2010 2009 2010 2009
PTT 334.1 330.2 314.2 + 5.1% 339.4 354.6 - 4.3%
ESSO 158 0 160 2 147 0 + 9 0% 159 0 155 4 + 2 3%
1
2
1
2
1
2ESSO 158.0 160.2 147.0 + 9.0% 159.0 155.4 + 2.3%
BCP 123.6 119.8 123.2 - 2.7% 119.1 124.8 - 4.6%
SHELL 111.0 106.9 129.7 - 17.6% 116.9 135.5 - 13.7%
222
4
3
4
3
4
3
SHELL 111.0 106.9 129.7 17.6% 116.9 135.5 13.7%
CALTEX 53.9 54.2 56.4 - 4.0% 57.0 61.5 - 7.2%
PTTRM 58.5 55.7 53.0 + 5.1% 57.1 58.3 - 2.1%
4 4 4
PETRONAS 11.9 11.8 12.0 - 1.3% 12.0 13.1 - 8.6%
OTHERS 32.1 31.0 26.8 + 15.7% 33.7 31.9 + 5.7%
TOTAL 883.1 869.8 862.3 + 0.9% 894.2 935.2 - 4.4%
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Market share through service stations (HSD)
MonthJun
YTD
(Jan - Jun)% May
2010 2010 2009 2010 2009
PTT 37.8 38.0 36.4 + 1.5 38.0 37.9 + 0.0
ESSO 17 9 18 4 17 0 + 1 4 17 8 16 6 + 1 2
1
2
1
2
1
2ESSO 17.9 18.4 17.0 + 1.4 17.8 16.6 + 1.2
BCP 14.0 13.8 14.3 - 0.5 13.3 13.3 - 0.0
SHELL 12.6 12.3 15.0 - 2.8 13.1 14.5 - 1.4
222
4
3
4
3
4
3
SHELL 12.6 12.3 15.0 2.8 13.1 14.5 1.4
CALTEX 6.1 6.2 6.5 - 0.3 6.4 6.6 - 0.2
PTTRM 6.6 6.4 6.1 + 0.3 6.4 6.2 + 0.1
4 4 4
PETRONAS 1.3 1.4 1.4 - 0.0 1.3 1.4 - 0.1
OTHERS 3.6 3.6 3.1 + 0.5 3.8 3.4 + 0.4
TOTAL 100.0 100.0 100.0 100.0 100.0
40
Sales through service stations (HSD B5)
MonthJun
YTD
(Jan - Jun)Million Liters/Month May
2010 2010 2009 2010 2009
SHELL 110.2 106.4 129.1 - 18% 115.0 127.6 - 10%
PTT 80 1 77 1 97 6 21 0% 84 9 88 8 4 4%2
1
2
1
2
1
PTT 80.1 77.1 97.6 - 21.0% 84.9 88.8 - 4.4%
BCP 60.0 56.9 79.7 - 28.6% 60.9 73.6 - 17.3%
ESSO 47.0 48.7 55.0 - 11.4% 49.9 42.9 + 16.3%
2
4
3
2
4
3
2
4
3
ESSO 47.0 48.7 55.0 11.4% 49.9 42.9 + 16.3%
CALTEX 12.7 12.6 14.1 - 11% 13.8 11.1 + 24.5%
PTTRM 5.1 4.9 5.0 - 3% 4.8 4.1 + 16.0%
4 4 4
PETRONAS 2.2 2.4 2.0 + 18.7% 2.4 1.4 + 68.8%
OTHERS 12.4 10.2 15.4 - 34% 12.9 10.6 + 22.2%
TOTAL 329.7 319.1 397.9 - 19.8% 344.7 360.2 - 4.3%
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Market share through service stations (HSD B5)
MonthJun
YTD
(Jan - Jun)% May
2010 2010 2009 2010 2009
SHELL 33.4 33.3 32.4 + 0.9 33.4 35.4 - 2.1
PTT 24 3 24 2 24 5 0 4 24 6 24 7 0 02
1
2
1
2
1
PTT 24.3 24.2 24.5 - 0.4 24.6 24.7 - 0.0
BCP 18.2 17.8 20.0 - 2.2 17.7 20.4 - 2.8
ESSO 14.3 15.3 13.8 + 1.4 14.5 11.9 + 2.6
2
4
3
2
4
3
2
4
3
ESSO 14.3 15.3 13.8 + 1.4 14.5 11.9 + 2.6
CALTEX 3.8 3.9 3.5 + 0.4 4.0 3.1 + 0.9
PTTRM 1.5 1.5 1.3 + 0.3 1.4 1.1 + 0.2
4 4 4
PETRONAS 0.7 0.7 0.5 + 0.2 0.7 0.4 + 0.3
OTHERS 3.8 3.2 3.9 - 0.7 3.8 2.9 + 0.8
TOTAL 100.0 100.0 100.0 100.0 100.0
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TOP 3 BRANDS OF CHOICE Year 2551 vs 2552
Top 2 Brand
สาํรวจโดย Foresight research
1,500 ตวัอย่าง
Top 3 Brand
สาํรวจโดย Synovate 1,064
ตวัอย่าง
ผลการสาํรวจอนัดบัสถานีบริการที่น่าเชื่อถือที่สดุ
1,287 ตวัอย่าง
(802) (1,253)
2551 2552 2552 2553
1 1 1 1
(229)หมายเหต ุ:
ปี 52 มีผูใ้ช้ Jet เพียง 15 ราย
1
2
1 1
2
1
2
(420)
(401)
(462)
(546)
3
4
3
24 3
(350)
(401)
(353)
(546)4 2
3 4
(195) (159)
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Reader’s Digest Trusted Brand 2010
ี ิ ํ ้ ั ไ ้ ั ัสถานีบริการนํามนับางจาก ได้รบัรางวลั Gold Award
จากผลสาํรวจ Reader’s Digest Trusted Brand ปี 2010
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ปัม๊ Rebranding
บางจากสายเอเซีย 1 จ.พระนครศรีอยธุยา บางจากแก่งคอย จ.สระบรุี
บางจากอ้อมน้อย จ.สมุทรสาคร บางจากนาโคก 1 จ.สมุทรสาคร48
ปัม๊ชมุชน Rebranding
สกก. บา้นค่าย(สาขาหนองกรบั) จ.ระยอง สกก.เมืองสระแก้ว(สาขา1) จ.สระแก้ว
สกก. ดอนตมู จ.นครปฐม สกก. ศรีมหาโพธิ จ.ปราจีนบรุี 49
BCP Gasohol club memberTotal Gasohol club member of June 2010 = 5 958 cardsTotal Gasohol club member of June 2010 = 5,958 cards, Accumulate member = 258,570 cards
11 880
14,000
Unit : Card
11,880
10,175
7,511 8 000
10,000
12,000
4,642 4,988
,
5,107 6,108
4,181
7,161
5,389 4 621
5,958
4,000
6,000
8,000
4,391 4,737 4,169 ,
4,621
-
2,000
4,000
Apr-09 Jun-09 Aug-09 Oct-09 Dec-09 Feb-10 Apr-10 Jun-10
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