MARKETING & BRANDING WEEK · MARKETING & BRANDING WEEKLEADERSHIP & MANAGEMENT WEEK 7th - 11th...

StrategicPartners :

Supporters :

Social Media Marketing Strategy Time : 08:00 - 14:00 hours

Venue : Centro Sharjah, UAE

Global Branding Time : 08:00 - 14:00 hours

Venue : Ramada Beach Hotel Ajman, UAE

6th AnnualMarketing & Branding CongressAlleem Knowledge Center

Time : 08:00 - 17:00 hours

Venue : Radisson Blu Resort Sharjah, UAE

Product Launching & Brand Positioning

Time : 08:00 - 14:00 hours

Venue : Al Qasba,

Sharjah, UAE

Marketing & BrandingExcellence Awards NightAlleem Achievers Awards

Time : 18:00 - 22:00 hours

Venue : Sharjah Chamber of

Commerce & Industry

Strategic Knowledge Partner

DAY 1


DAY 2


DAY 3


DAY 4

Strategic Partner

DAY 5

MARKETING & BRANDING WEEK7th - 11th SEPTEMBER 2014

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LEADERSHIP & MANAGEMENT WEEK

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MARKETING & BRANDING WEEK 7th - 11th SEPTEMBER 2014

7th September 2014Day 1 Venue : Centro Sharjah, UAE

Timing : 08:00 - 14:00 hours

Social Media Marketing Strategy, Tips and ToolsTopics to be covered during the training session:

• Understanding Social Media • Developing a Social Media Strategy for your Business

Understanding Social Media Marketing• Blogs vs. Websites • 11 Ideas for creating engaging content for your blog

Developing a Social Media Marketing Strategy

• Implement the Social Media Engagement plan • Measuring Social Media Marketing efforts, Tips and Tools

How to use Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagramand YouTube for Social Media Marketing?

• Twitter for Business • Google+ for Business • Viral Marketing

Najam AhmedDigital & Inbound Marketing Consultant

Najam started his career in Karachi, Pakistan in 1999. Before moving to Dubai in Nov. 2007, he worked for a wide range of clients, including MCB Bank Limited, Proctor & Gamble, Siemens, Wateen Telecom, Dawn Group, Jang Group of Companies, Axact, Pakistan Software Export Board, ECommerce Gateway and Institute of Chartered & Management Accountancy. Since Feb.2008,he’s been providing e-marketing consulting services and customized training to many companies across UAE and Middle East.

He became a Google Certified Professional in November 2005. Since then he has helped numerous clients build and optimize their e-marketing campaigns. Najam has fourteen years’ experience managing online marketing campaigns.Najam also delivers lectures in Manipal University Dubai about Digital Marketing and Social Media.

Najam has been providing digital marketing consulting services and customized training courses to 950 + companies across UAE and Middle East. His valued customers include: EPOC Messe Frankfurt GmbH, Manipal University, MBC Group, The First Group, Dubai Women’s College, Dubai Ladies Club, Sharjah Ladies Club, Kaya Clinic, UAE Exchange, London Centre For Aesthetic Surgery, The Hundred and Advanced Electronics Company. You may explore a list of his valued clients and their comments by visiting the following page: http://www.seointl.net/about-us/our-valued-clients/

Company ProfileSEO International- a part of Al Wafaa Group (Google Certified Partner firm)

SEO International is a Google Certified Partner firm based in Dubai, offering Online Marketing Consulting and Training in UAE, Middle East, Pakistan and India since November 1999. We specialize in Internet Marketing, Digital Strategy, Search Engine Optimization, and Google AdWords Pay Per Click Advertising.SEO International is now a part of Al Wafaa Group that also deals in Web Design, Development and Web Hosting.We provide Marketing and Business Executives with the training, support, information and advice they need to best exploit SEO, AdWords and Social Media Marketing for their brands, products or services, whether In-house or through public training sessions. We have delivered exceptional training to over 1,180 UAE business executives in internet & social media marketing.

MEET YOUR PROGRAM LEADER

LEADERSHIP & MANAGEMENT WEEKMARKETING & BRANDING WEEK 7th - 11th SEPTEMBER 2014

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8th September 2014Day 2 Venue : Ramada Beach Hotel

Ajman, UAETiming : 08:00 - 14:00 hours

MEET YOUR PROGRAM LEADER Dr. Nikhil AgarwalPresident

Dr. Nikhil Agarwal is President of Cambridge Global Partners, a strategic consulting firm having offices in

three continents. He is also the founder & CEO of CGP Academy, UK.

Dr. Agarwal has founded businesses and advised firms on strategic matters in the last 18 years of his career. He has worked with

global multinationals like Cadbury's, FIC and Zensar (RPG Group). He has lectured Virginia Tech, University of Bradford, University

of Edinburgh and University of Cambridge in visiting capacity. His interviews and work has been extensively covered in international

media including HBR, Forbes, CNN Money, BBC Radio and New York Times to name a few.

In 2008, he was part of the leadership team to raise $10 million seed funding from Intel Capital and Helion ventures. He is working

with many early stage companies having a combined worth of over $250 million.

He has served on many international think tanks and hold leadership positions in global organizations. He is serving as high-level

advisor to United Nations Global Alliance on ICT & Development (UNGAID); board member at World-Entrepreneurship-Forum (WEF)

and Open Mind Trust. He was the first Asian to be elected as Co-Chair of prestigious Internet Society Advisory Council (ISOC-AC)

for 2008-10. Professor Agarwal has traveled extensively around the world and worked with global institutions, corporations and

multinationals. He has published over 40 research papers, conference publications and articles in leading journals. He is co-author

of the best seller "Planet Entrepreneur" published by Wiley (2013). He is regularly invited to speak at seminars and conferences

around the world.

Dr. Nikhil Agarwal has MPhil from University of Cambridge and PhD from University of Edinburgh, United Kingdom.

Global BrandingA Global Brand is a brand name known everywhere.

The new generation of global brands is emerging. These new brands are not coming from developed but from developing world.

Alibaba, TATA, Samsung, Hyundai to name a few. Forrester Research’s Steve Noble called for companies to “create an adaptive

global organisation” to deal with post-recession pressures. It seems that being global is back on the boardroom agenda.

Middle East is not behind, it has given great brand names to the world. Emirates, Etihad, Jumeirah are the finest examples of

the global brands from Middle East. The objectives of this workshop are to enable the candidates to examine the different

approaches and critically appraise the range of frameworks in the light of current practice and strategic developments.

The workshop will cover following topics:

• Developing brand strategies • Extending the existing brand • Brand revitalisation • New brand development and naming

• Branding and new media • Understand how to create visual brand identity • Digitisation strategy

• Brand equity and brand valuation • Frameworks, models and diagnostic tools for determining brand value


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9th September 2014Day 3

Alleem Business Congress

6th Annual Marketing & Branding Congress

Bend Your Budget When Necessary and Keep an Eye on ROIOnce you have developed your marketing budget, it doesn’t mean that it’s set in stone. There may be times when you need to throw in another unplanned marketing tactic-such as hosting an event or creating a newspaper advertisment to help you reach your market more effectively.

Ultimately, it’s more important to determine whether sticking to your budget is helping you achieve your marketing goals and bringing you a return on investment (ROI) than to adhere to a rigid and fixed budget.

That’s why it’s important to include a plan for measuring your spend. Consider what impact certain marketing activities have had on your revenues during a fixed period, such as a business quarter, compared to another time period when you focused your efforts on other tactics. Consider the tactics that worked as well as those that didn’t work. You don’t have to cut the tactics that didn’t work, but you should assess whether you need to give them more time to work or whether the funds are best redirected elsewhere.

Granted, some tactics are hard to measure-such as the efficacy of print collateral (brochures, sales sheets, etc), but you need to consider the impact of not having these branding staples in your market tool kit before you reign in your graphic design and print funds.

Marketing plans should be maintained on an annual basis, at a minimum. But if your launch a new product or service, take time to revisit your original plan or develop a separate campaign plan that you can add to your main plan as an addendum.

At the end of the day, the time spend developing your marketing plan, is time as well spent because it defines how you connect with your customers. And that’s an investment worth making.

Venue : Radisson Blu Resort Sharjah, UAETiming : 08:00 - 17:00 hours

For all successful attendees, certificates will be awardedby the Alleem Business Congress.


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About Informa Middle EastInforma is an international company with some 150 offices around the world employing over 6,000 people in Global Events, Academic Publishing and Business Intelligence. Informa is the largest publicly owned organiser of events in the world and have the expertise to identify key industry trends ahead of the curve and respond quickly to ideas that will help you and your business.

To help you face the business challenges of the 21st century, we offer a comprehensive programme of conferences, training courses and exhibitions, providing you with up-to-the-minute business information.

You can be confident with our offerings, Informa Middle East, formerly known as IIR Middle East, was proud to celebrate 20 years in the region as leading providers of high quality conferences and trainings.

Conferences get to the heart of the matter. Each programme is based on extensive analysis of today's business challenges and issues - the challenges and issues that you are facing every day at work, and that you will be facing in the coming years.

To meet your demand for information and ideas, we have a team of the region's most competent event researchers and managers. They keep up-to-date with industry developments & build strong networks with key experts and senior representatives from the world's most forward looking organisations, making sure that you have access to the latest ideas & lively debate on the issues that concern you.

Training helps meet your skill development needs.

As the leading, and largest, provider of training programmes in the region, we give you access to courses designed and delivered by top industry practitioners and expert consultants. Whether you want to send someone to attend a public course, have a training programme designed especially for your organisation, or benefit from a mix of training and consultancy.

Informa Exhibitions open the door to product and service information through a portfolio of large-scale trade & consumer events, covering a diverse range of business sectors. To meet your information needs we offer more than 40 large-scale events across all industry areas - located all around the region and internationally. Each event is complemented by an array of conferences, training courses, publications, industry awards, market intelligence services & networking functions - all to help you get the business information you need.

Imad Lahad is a speaker and trainer on Strategic Marketing, Digital Strategies, and Social Media with an extensive experience in media, publishing, online and franchising industries. For the past 15 years, he has been helping and consulting regional companies and clients see their businesses with a new perspective and identify new opportunities with their products and services.

• Winner of the “Best Media Strategic Award 2013” for Layalina.com website awarded by “PAWA”

• Winner of “Facebook Best Interactive Award 2013” for Layalina.com Facebook page awarded by “PAWA”

• Winner of the “Silver Award” for Waseet’s “Look No Further” campaign in KSA under the category of "Use of Special Events and Stunt/Live Advertising" awarded by “Dubai Lynx 2013”

• Languages: French & Arabic (Native)

• Masters in Marketing & Communications – ESCP/EAP Paris

Venue : Al Qasba, Sharjah, UAE

Timing : 08:00 - 14:00 hours

Product Launching&

Brand PositioningTips and Tools

Developing aSocial Media Marketing

Strategy

Refreshments& Networking

Developing aMobile StrategyTips and Tools

Coffee andNetworking

10th Sept.2014

DATE 08:00 - 10:00 10:30 - 12:30BREAK 13:00 - 14:00BREAK

Imad Lahad


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Alleem Excellence Awards Night About the Alleem Marketing & Branding Excellence Awards Night

Award Winners Luminaries

Alleem Marketing & Branding Excellence Awards are instituted to acknowledge effective leaders amongst top executives, government officials, senior corporate professionals, environmentalist and academicians who have achieved sustained growth setting benchmarks for overall excellence. The parameters will refer to their achievements in the backdrop of economic, social and environmental challenges.

The Marketing & Branding Excellence Awards celebrate leaders who have steered their organizations towards success while adopting sustainable development methods.

The awards also recognize our strategic partners, our mission supporters, Alleem Business Congress speakers, volunteers, knowledge partners and financial supporters and will be given on the 5th night of the week.

Venue : Sharjah Chamber of Commerce &

Industry, Sharjah, UAE

Timing : 18:00 - 22:00 hours

Sreejith K.S.Chief Marketing Officer

Marine BizTV

Asghar Adam AliFounder and Chairman

Nabeel Perfumes Group of Companies

Ahmad Mustapha OsmanRegional Manager, Sharjah & Northen Emirates

Ajman Bank

Ramesh Pavan Panducherry Managing Director

Southend Prefab & Steel Fabrication FZE

Bader Ahmed Al MarzouqiOwner

Al Qawarib Wood Industries FZE

Khaled Zead Al YafeiAdministration Officer

Sharjah Airport International Free Zone Authority

Khuloud Abdalla SajwaniHead - Advertising Section


Boutheina ManaiIntegrated Marketing Communications Officer


Najam Ahmed Digital & Inbound Marketing Consultant

Al Wafaa Group

K.V. Rama MoorthyChief Executive, GCC Operations

Bank of Baroda

Alia SiddiquiManaging Director

Astra BTL Advertising & Exhibitions LLC

Ghada Juma SalimDirector of Conservation Department

Sharjah Electricity and Water Authority

Social Media Marketing Strategy 7th September, 2014 Centro Sharjah, UAE

Ramada Beach Hotel, Ajman, UAE8th September, 2014

9th September, 2014

10th September, 2014

11th September, 2014

Global Branding

6th AnnualMarketing & Branding Congress Radisson Blu Resort,

Sharjah, UAE

Marketing & BrandingExcellence Awards Night

Sharjah Chamber of Commerce& Industry, Sharjah, UAE

CONGRESS DAY DATE LOCATION COST

* The above five days program is fully complimentary for our strategic partners, mission supporters, knowledge partners and financial supporters.

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Al Qasba, Sharjah, UAE

ALLEEM BUSINESSCONGRESS WEEK

for the Year2014-2015

Product Launching & Brand Positioning


Go Green. Help Sustainability.Please share this brochure with your friends / colleagues in case this Congress Week is not beneficial to you.

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MARKETING & BRANDING WEEK

AlleemBusinessCongressUAE AlleemUAE AlleemUAE

+971 6 5689770 +971 6 5696770 [email protected] 1610, Sharjah - UAE

+AlleemUAE

Yes, I want to improve & apply my Knowledge

Five easy ways to register:

SUSTAINABLE DEVELOPMENT & INCLUSIVE GROWTH WEEK: 14th - 18th DECEMBER 2014

14.12.2014 - Day 1 - Sustainable Development - New Paradigm15.12.2014 - Day 2 - The Scenario Today16.12.2014 - Day 3 - 6th Annual Sustainable Development & Inclusive Growth Congress17.12.2014 - Day 4 - Site Visits & Case Studies18.12.2014 - Day 5 - Sustainable Development & Inclusive Growth Excellence Awards Night

PROJECT MANAGEMENT WEEK: 19th - 23rd JANUARY 2015

19.01.2015 - Day 1 - Project Management Introduction20.01.2015 - Day 2 - Wow Project Management21.01.2015 - Day 3 - 7th Annual Project Management Congress22.01.2015 - Day 4 - Best Practices in Project Management 23.01.2015 - Day 5 - Project Management Excellence Awards Night

LEADERSHIP & MANAGEMENT WEEK: 20th - 24th APRIL 2015

20.04.2015 - Day 1 - Leadership & Team building21.04.2015 - Day 2 - Good Leadership Practices22.04.2015 - Day 3 - 7th Annual Leadership & Management Congress23.04.2015 - Day 4 - Case Studies & Workshop24.04.2015 - Day 5 - Leadership & Management Excellence Awards Night

MARKETING & BRANDING WEEK: 7th - 11th SEPTEMBER 2015

07.09.2015 - Day 1 - Marketing Management Introduction08.09.2015 - Day 2 - Branding09.09.2015 - Day 3 - 7th Annual Marketing & Branding Congress10.09.2015 - Day 4 - Site Visits & Case Studies11.09.2015 - Day 5 - Marketing & Branding Excellence Awards Night

7th - 11th SEPTEMBER 2014

MARKETING & BRANDING WEEK · MARKETING & BRANDING WEEKLEADERSHIP & MANAGEMENT WEEK 7th - 11th...

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