Marketing Boot CampPlant your garden now!

What in the world do you do?

• Who are you?• What is it that you actually do?• Who is your perfect client?• Your #1 marketing challenge?

Brand Yourself

• Branding is what you are everywhere you go, with everyone you meet and it ties directly to the essence of who you are and what your business represents.– Darcey Edwards

What is your Mission Statement

I am THE top producing Realtor in Washington County.

I am a highly sought after Real Estate Expert.

I get paid to talk to people and people love to work with me.

Your Mission Statement Should be:

The Core Essence of Who you are.

Your Mission Statement is

Living the Mission

• What does your mission statement look like on you?

• Every interaction connects back to the mission statement.

• The deciding question is: How does this decision move me closer to the mission? Or does it move me further away from the mission?

Network Survey Event Time Spent

per week$$$$/per year

1-10 Keep or Drop

Chamber 5 hrs 500.00 10 Keep

Networking Cycle of Life

Show up

Take names

Follow up meeting

Thank you note

Categorize

Network Categories

Referral Your Client

Strategic Partner You are the Client

Contact TrackingContact Name

Follow up meeting

Date of last contact

Category Added to CRM

Wally Dogood

Yes 2012 His client yes

Future NetworksEvent/Group By When Replacement

or Addition$$$$$

MEOW May 2015 Addition $20-30/Mo

Coffee Date From Hell

• The Great Escape• Making Lemon Aid • Coffee first then lunch• Don’t be weird • How can I help you build your

business?

Everything is Marketing

Networking• Events • Create Relationships

Print Advertising• Cost• Blog

Every place you go• Ties back to the Mission• What are you doing that is working?

Current Market PlanMarketing 1-10 $$$$ Keep Fix Time

Networking 10 $500/yr Yes 3 New meetings

3-5 hrs/week

Social Media

10 Free Yes Schedule 5-10 hrs/week

Print Materials

7 $500/yr Yes Track 1-5 hrs/month

Church 6 0 Yes Keep the same

6-8 hrs/month

Kids School 1 0 Yes Volunteer 0

Clubs 5 $120/mo Yes Go more 3-5 hrs/week