WebSite Personalization

Customer Experience Management

Website Personalization:What is It?-

Tailoring the presentation of a website’s content in order to match a specific user’s preferences

This is accomplished by either the user opting from a menu of available options and alternatives

Or, through the custom tracking of the user’s behavior such as which pages are accessed and how often on

the website

Compiled by author from source: businessdictionary.com

Website Personalization:Why B2B Marketers Need It-

Easier to Predict What

The Group Interest is and Tailors

Buyers Experiences When They Visit The

Site

This Rarely Involves one Person, But Does Make Assets of Buyers at

The Account Level More

Certain

B2B Marketing, Is Largely Account-based;

Buyers are Purchasing on Behalf of

an Entire Company

Account-based

Marketing:

Compiled by author from source: 6sense.com

Website Personalization:Customization-

Surfacing Content And Messages That Speak to an Account’s Industry or

Company Challenge

Featuring Products and Solutions Pertinent to That Account’s Needs

Creating a Personalized Vision of Your Company

For Each and Every Prospect

Compiled by author from source: 6sense.com

Successful website customization includes:

Website Personalization:How Marketers Personalize-

Extensively; 5%

Moderately; 18%

Not Used; 77%

Does Your Company Personalize Webpages For Individual Website Users?

Compiled by author from source: conversion-hub.com

Website Personalization: Stats-

The Personalization Category Was The Fastest-growing Tech Category

Adopted by Merchants In 2013

337 of Top 1000 Merchants Added More Commercial Personalization Applications, an Increase Of 68%

From 201 Merchants In 2012

86% Said That Website

Personalization Influenced What They Purchase

Personalized coupons (67%) are the most

highly favored form

A Survey Of 1,000 Consumers Showed

That Personalization

Influences Decisions and

Consumers Want MoreAlmost A Third Of

The Surveyed Shoppers Wish Their Shopping Experience Was

Even More Personalized

Than It Currently Is

Compiled by author from source: tradegecko.com

Website Personalization:Stats-

Customers Provided With Personalized Content Produce A

20% Increase In Sales Opportunities

A Personalized Website Can Provide

Visitors With New Content, Versus

Showing Them The Exact Same Thing Every Time They

Visit

Personalized Emails Improve Click-

through Rates By 14% And Conversion

Rates By 10%

77% Of Marketers Believe That Real-

time Personalization Is Crucial

66% Of Marketers Cite Improved

Business Performance And

Customer Experience As The

Main Driver For Personalization

Compiled by author from source: thecore.dma-solutions.com

Website Personalization:Stats-

Compiled by author from source: tradegecko.com

65% of 10,000

Respondents in 11 Countries Said They

Were Willing to

Share Data if They

Could See The Real Benefits

51% For Health And

Beauty

50% For Electronics

47% For Clothing

41% For Furniture, Gardening And Do-it-yourself

Website Personalization:Trends 2016-

You Arrive at a Hotel and The TV Greets You By Name, Your Email Contained

More Information About Something You Clicked on, The Website Welcomes You

Back

Don’t Assume That Personalization is Something That is Only Important

For E-commerce

In 2016 a Personalized Website Will Become The Norm as

Companies seek to provide a relevant Digital Presence

Compiled by author from source: thecore.dma-solutions.com Image Source: Google Images

Website Personalization:Software CMS-

Episerver

Sitecore Kentico Magent

o

Compiled by author from source: smartinsights.com Image Source: Google Images

Website Personalization:Software Ecommerce-

Marketizator Barilliance Monetate ChoiceStre

am

Compiled by author from source: smartinsights.com Image Source: Google Images

Website Personalization:B2B Content Marketing-

Evergage Triblio Avari

Compiled by author form source: smartinsights.com Image Source: Google Images

Contact Us for the Full Presentation:Mediacontact USA Inc.

13575 58TH Street North #160Clearwater, Fl. 33760

T: 727 538 4112E: contact@mcusa.co

www.mediacontactusa.com

Sources Cited:

"5 Website Personalization Tools to Help You Generate More Sales." 5 Website Personalization Tools to Help You Generate More Sales. Web. 03 Mar. 2016. https://www.tradegecko.com/blog/5-website-personalization-tools-to-help-you-generate-more-sales

 Conversion Hub: Transforming Business Online. http://www.conversion-hub.com/cro-split-testing-vs-website-personalization/

"The 2016 Website Trend You Can't Ignore." The 2016 Website Trend You Can't Ignore. Web. 29 Mar. 2016. http://thecore.dma-solutions.com/the-2016-website-trend-you-can-t-ignore

"Latest B2B Marketing Automation Trends - Smart Insights." Smart Insights. 2015. Web. 29 Feb. 2016. http://www.smartinsights.com/lead-generation/marketing-automation/latest-b2b-marketing-automation-trends/

 "Website Personalization: The Future of B2B Marketing6sense." 6sense. Web. 15 Mar. 2016. https://6sense.com/2015/10/website-personalization-the-future-of-b2b-marketing/

"What Is Web Personalization? Definition and Meaning." BusinessDictionary.com. Web. 14 Mar. 2016. http://www.businessdictionary.com/definition/web-personalization.html