Customer Finder Marketing | Marketing for Dentists PowerPoint
Marketing automation & lifecycle marketing for dentists - get more high value braces & implant...
-
Upload
clickconvertsell -
Category
Business
-
view
129 -
download
0
description
Transcript of Marketing automation & lifecycle marketing for dentists - get more high value braces & implant...
![Page 1: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/1.jpg)
Marketing Automation
&Lifecycle MarketingFOR DENTISTS
![Page 2: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/2.jpg)
Objectives:
1. Understand Lifecycle marketing.2. Understand an integrated marketing & sales approach.3. Understand the 3 Lifecycles in your own practice.
![Page 3: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/3.jpg)
Why is this important?Marketing has changed.Competition has increased.People take longer to make decisions.
![Page 4: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/4.jpg)
I'm going to show you the system to follow and explain all the steps to get more braces, implant and private patients.
![Page 5: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/5.jpg)
What is lifecycle marketing?
![Page 6: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/6.jpg)
Begin with the end in mind. What does the ideal customer do?
![Page 7: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/7.jpg)
Sending patients emails?Sending patients aftercare letters?
Calling patients after treatment?When will I find the time to do all these?
How can my staff remember?
![Page 8: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/8.jpg)
Introducing Marketing Automation.
Sending the right message to the right person at the right time.
![Page 9: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/9.jpg)
What is marketing automation?What can it be used for?
![Page 10: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/10.jpg)
What is marketing automation?What can it be used for?
![Page 11: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/11.jpg)
What does this look like for dentists?
![Page 12: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/12.jpg)
There are 3 simultaneous lifecycles that need to run:
![Page 13: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/13.jpg)
To attract new targeted customers you need to first understand who could be your customer and then
target the message / advert to them.
![Page 14: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/14.jpg)
E.g. Straight Teeth Marketing: Who are we targeting?
![Page 15: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/15.jpg)
So why don’t people buy from you?
![Page 16: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/16.jpg)
Why do your patients go elsewhere for high value procedures like braces &
implants?
![Page 17: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/17.jpg)
Why don’t your patients come back?
![Page 18: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/18.jpg)
Why don’t patients refer their friends & family to you?
![Page 19: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/19.jpg)
Why don’t patients write online reviews for you?
![Page 20: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/20.jpg)
The goal is to send the right message at the right time to the right person.
![Page 21: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/21.jpg)
Free Worksheets to help plan your lifecycle marketing:
www.issuu.com/clickconvertsell
![Page 22: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/22.jpg)
Free Worksheets to help plan your lifecycle marketing:
www.issuu.com/clickconvertsell
![Page 23: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/23.jpg)
What are the steps like in a dental lifecycle marketing system?
![Page 24: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/24.jpg)
Attract Traffic
![Page 25: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/25.jpg)
![Page 26: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/26.jpg)
![Page 27: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/27.jpg)
Build List
![Page 28: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/28.jpg)
Through specific and targeted communications (emails, phone calls, letters) build a relationship
with the potential customer.
![Page 29: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/29.jpg)
Build List
![Page 30: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/30.jpg)
Convert Sales
![Page 31: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/31.jpg)
![Page 32: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/32.jpg)
So what does this look like for an actual customer behind the scenes using
marketing automation and infusionsoft?
![Page 33: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/33.jpg)
Marketing Automation & Lifecycle Marketing for Dentists.
![Page 34: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/34.jpg)
Marketing Automation & Lifecycle Marketing for Dentists.
![Page 35: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/35.jpg)
Marketing Automation & Lifecycle Marketing for Dentists.
Questions and answers over a 12month period.
![Page 36: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/36.jpg)
Marketing Automation & Lifecycle Marketing for Dentists.
She went ahead with lingual braces 12months after her first enquiry.
This means I paid for the advert last year, and got a return this year.
![Page 37: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/37.jpg)
Marketing Automation & Lifecycle Marketing for Dentists.
All the people we communicated with in the last few hours automatically.
![Page 38: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/38.jpg)
Marketing Automation & Lifecycle Marketing for Dentists.
What difference could it make to your practice to have systems like this in place?
Imagine what difference these 3 could make in your practice:
Straight Teeth LifecycleDental Implant LifecycleGeneral Dental Lifecycle
![Page 39: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/39.jpg)
Do you want to unleash the power of marketing automation in your practice?
![Page 40: Marketing automation & lifecycle marketing for dentists - get more high value braces & implant patients with an integrated marketing and sales machine.](https://reader038.fdocuments.net/reader038/viewer/2022110114/5470f950b4af9fae0a8b49c7/html5/thumbnails/40.jpg)
Unleash the power of marketing automation in your practice.
Book an integrated marketing assessment conducted by
phone & screenshare to map out Exactly which lifecycles you need in your practice
and a roadmap to integrating them.
Your Initial Investment: £999