Marketing Automationis not scary
Marketing automation is powerful software and processes which make complex and repetitive tasks easy.
DEFINITION
“There is no terror in the bang, only in the anticipation of it.” Alfred Hitchcock
When you say “fear of the unknown”, that is the definition
of fear; fear is the unknown, fear is what you do not know,
and it's genetically within us so that we feel safe. We feel
scared of the woods because we're not familiar with it, and
that keeps you safe.
M. Night Shyamalan
unqualified leads: leads which are not ready to buy something and are just
kicking the tires
DEFINITION
tracking pixel: a 1px transparent gif that resides on a different server and tracks
every browser that requests this “image”
DEFINITION
The Landing Page
WELCOME!We’re glad you decided to stop by our page. You
won’t believe the special offers we have for you below. Watch a video, click a button, buy a product.
call to action: a specific task you want the user to perform as a result of visiting this page
DEFINITION
Create A FormEmail Address SUBMIT
Building Lead Lists
Franklin Smith
Jonathan Planko
Karen Richards
Sending Emails
Karen Richards
Michael’s Web Shop
campaign: a set of actions and decisions based on time and lead interactions
DEFINITION
No idea where to start
FEAR
Start with the basics
Don’t have the skills
FEAR
Use existing resources
Can’t create a good campaign
FEAR
Ask questionsRead discussions
Trial-and-error
Alfred Hitchcock
“The scariest moment is always just before you start.”
Identify a purpose
STEP ONE
Create a plan
STEP TWO
Build your basic setup
STEP THREE
1. Create your lead fields
BASIC SETUP
2. Create your lists
BASIC SETUP
3. Create your forms
BASIC SETUP
4. Create your emails
BASIC SETUP
“You can, you should, and if you’re brave enough to start,
you will.”
Stephen King
Mautic + Joomla = Awesomesauce
“Alright, we did not die today! I’d call that an unqualified success.”
Fear
Marketing Automationis not scary