Marketing Automation Case Study -...
Transcript of Marketing Automation Case Study -...
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Case Study Marketing Automation
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Fandy Santoso
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B2C
www.hadiah.me
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B2B
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What makes a marketing
automation
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TRIGGER
Activity in Sites
Lead Scoring
Tagging ACTION
Recipient
Content
Channel
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Why
marketing automation
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Generate Leads 1
Less Repetitive Tasks 2
Satisfied Customers 3
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B2C
www.hadiah.me
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Hadiah.ME is an online
cashback provider. Giving online
shoppers extra monetary benefit
from the biggest ecommerce
players in Indonesia. Our
technology helps members get
cashback from 60+ partner
merchants.
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Hadiah.ME in Numbers
60+ MERCHANT PARTNERS
30,000+ ACTIVE MEMBERS
160,000+ AVG REDEMPTION VALUE (IDR)
72% REDEMPTION IN EMONEY
40k+ FANS
1k+ FOLLOWER
S
300,000+ AVG TRANSACTION VALUE (IDR)
1,000+ MONTHLY TRANSACTION
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Hadiah.ME for Members
Select Shop Redeem
Bank Transfer Phone Voucher
eMoney
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Hadiah.ME
marketing automation
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Generate Leads 1
Less Repetitive Tasks 2
Satisfied Customers 3
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Hadiah.ME
Member Journey
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Registration
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Hadiah.ME
Member Journey
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Registration
Shop
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Hadiah.ME
Member Journey
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Registration
Shop
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Hadiah.ME
Member Journey
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Registration
Shop
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Hadiah.ME
Member Journey
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Registration
Wait for Confirmation
Shop
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Hadiah.ME
Member Journey
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Registration
Redeem
Wait for Confirmation
Shop
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Registration
Redeem
Wait for Confirmation
Shop
Automation 1
Redeem
Wait for Confirmation
Shop
Hadiah.ME
marketing automation
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Registration
Redeem
Wait for Confirmation
Shop
User stops here
Redeem
Wait for Confirmation
Shop
Hadiah.ME
marketing automation
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Registration
Redeem
Wait for Confirmation
Shop
Change UI
Email Blast
Hadiah.ME
marketing automation
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Registration
Automate with
Email Series
Change UI
Email Blast
Hadiah.ME
marketing automation
Redeem
Wait for Confirmation
Shop
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Registration
Redeem
Wait for Confirmation
Shop
Automation 2
Redeem
Wait for Confirmation
Shop
Hadiah.ME
marketing automation
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Registration
Redeem
Wait for Confirmation
Shop
Member Scoring
Redeem
Wait for Confirmation
Shop 10 points each
Interest
Active member
Hadiah.ME
marketing automation
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Registration
Redeem
Wait for Confirmation
Shop
Member Scoring
Redeem
Wait for Confirmation
Shop
50 points each
Payment channel
Ambassador
Hadiah.ME
marketing automation
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Registration
Redeem
Wait for Confirmation
Shop
Member Scoring
Redeem
Wait for Confirmation
Shop Segment by Points
Segment by Interest
New Partner
KPI
Hadiah.ME
marketing automation
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Automation 3
Hadiah.ME
marketing automation
Re-engagement Inactive users
Redeemable Balance
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Hadiah.ME
marketing automation
@ 2016 Frontier Technology. All contents & materials on this presentation belongs to Frontier Technology and its respectful partners.
Generate Leads 1
Less Repetitive Tasks 2
Satisfied Customers 3
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B2B
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B2B
marketing automation
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B2B
marketing automation
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Generate Leads 1
Less Repetitive Tasks 2
Satisfied Customers 3
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B2B
Sales Funnel
Find Leads
Negotiation
Quotation
Qualify Leads
Deal
Trade Shows
Referrals
Social Media
Contact Us
Need
Urgency
Affordability
Decision Maker
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B2B
Sales Funnel
Find Leads
Negotiation
Quotation
Qualify Leads
Deal
Negotiation
Quotation
Qualify Leads
Deal
This is the
CHALLENGE
Trade Shows
Referrals
Social Media
Contact Us
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B2B
marketing automation
Find Leads
Negotiation
Quotation
Qualify Leads
Deal
Negotiation
Quotation
Qualify Leads
Deal
Inbound Marketing
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B2B
marketing automation
Inbound Marketing
Quality Content
Blog/Email
Bring Value
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B2B
marketing automation
Inbound Marketing
Instant Notification
Right Time & Content
Quality Leads
Shorter Qualification
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B2B
marketing automation
Inbound Marketing Find Leads
Negotiation
Quotation
Qualify Leads
Deal
Negotiation
Quotation
Qualify Leads
Deal
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B2B
marketing automation
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Generate Leads 1
Less Repetitive Tasks 2
Satisfied Customers 3
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Thank You
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