Marketing Automation
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Transcript of Marketing Automation
![Page 1: Marketing Automation](https://reader035.fdocuments.net/reader035/viewer/2022070314/554cfefdb4c905a5138b54a3/html5/thumbnails/1.jpg)
How Marketing Automation How Marketing Automation
Can Help Your Account Based Can Help Your Account Based Marketing EffortsMarketing Efforts
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Marketing…What?Marketing…What?
Marketing automation is a software tool that allows companies to streamline, automate, and measure marketing tasks so they can increase operational efficiency and grow revenue faster.
Marketing Automation!
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So What Does it Do?So What Does it Do?
It simplifies a companies marketing campaign as well as allowing a much bigger potential for reaching new prospects
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What You Will Need to DoWhat You Will Need to Do
RESEARCH
You’re going to need to do a lot of research first in order to put together a strong target list
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This will aid you in your Account Based Marketing process
Knowledge is power in ABM!
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Marketing Automation’s 7 Step Process
Marketing Automation’s 7 Step Process
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#1 Build a Target List#1 Build a Target List
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How?How? Use your research and construct a list of companies that may be interested in you
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#2 Execute Campaign #2 Execute Campaign
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Put your campaigns out there for your target list to see
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#3 Measure Email/Website Behavior
#3 Measure Email/Website Behavior
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The marketing automation software will measure the effectiveness of your outbound emails and current website
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It is important to pay attention to where your marketing campaigns are going and what they are saying
It would look very bad if you sent a construction company a campaign focusing on flower arrangements
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#4 Identify Leads#4 Identify Leads
Leads
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It will then help to show what prospects were positively affected by your marketing campaign
I HATED IT!
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#5 Move Qualified Leads to Sales
#5 Move Qualified Leads to Sales
Qualified Leads
Sales
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From here there will be a suggested list of who to move into your CRM (Customer Relationship Management)
It is because ofthese reasons…we have decidedto choose…
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#6 Move Possible Lead to Nurture Cycle
#6 Move Possible Lead to Nurture Cycle
Nurture
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Continue with a marketing campaign to prospects who seem genuinely interested
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#7 Measure Marketing Performance
#7 Measure Marketing Performance
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Using Marketing Automation, you will be able to see statistically what marketing campaigns worked and what didn’t
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MarketingMarketing
It makes your business life easier Allows for a constructive learning process Frees up your marketing team to
Create more ABM strategies
IT!USE
Automation
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For More Information…For More Information…
For more information about Marketing Automation and how to build your target list visit us at:
http://www.salesquest.com/resources/target-account-based-marketing/