Marketing Automation 2015 in 10 numbers
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Marketing Automation 2015 in 10 numbers Focus on strategy and ideas, iPresso does the rest.
Transcript of Marketing Automation 2015 in 10 numbers
Marketing Automation 2015
in 10 numbers
Focus on strategy and ideas, iPresso does the rest.
59% of companies currently use Marketing Automation to some extent.
All the statistics are derived from Ascend2’s Marketing Automation Strategy Survey Report .
Another 34% plan to do it in the foreseeable future.
86% of companies rate Marketing Automation as successful
at achieving important objectives.
The most important objectives of a Marketing Automation strategy are: sales revenue increase – 47%,
lead generation increase – 47%,
improved lead nurturing – 44%.
88% consider Marketing Automation important to the overall success of their
marketing program.
Lead nurturing is seen as the most valuable feature of Marketing Automation (52%),
followed by comprehensive analytics and reporting (51%).
53% of all companies surveyed see their budget for Marketing Automation
increasing in the year ahead!
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