Marketing Automation 2015 in 10 numbers

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Marketing Automation 2015 in 10 numbers Focus on strategy and ideas, iPresso does the rest.

Transcript of Marketing Automation 2015 in 10 numbers

Marketing Automation 2015

in 10 numbers

Focus on strategy and ideas, iPresso does the rest.

59% of companies currently use Marketing Automation to some extent.

All the statistics are derived from Ascend2’s Marketing Automation Strategy Survey Report .

Another 34% plan to do it in the foreseeable future.

86% of companies rate Marketing Automation as successful

at achieving important objectives.

The most important objectives of a Marketing Automation strategy are: sales revenue increase – 47%,

lead generation increase – 47%,

improved lead nurturing – 44%.

88% consider Marketing Automation important to the overall success of their

marketing program.

Lead nurturing is seen as the most valuable feature of Marketing Automation (52%),

followed by comprehensive analytics and reporting (51%).

53% of all companies surveyed see their budget for Marketing Automation

increasing in the year ahead!

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