Marketing Assignment

INU1105: Introduction to Marketing

Summative Assignment 2

INTO NEWCASTLE UNIVERSITY

Diploma in Business

INU1105

INTRODUCTION TO MARKETING


A group assignment to produce a strategic marketing plan for your new product idea.

(2000 words)

GROUP MEMBERS

Geng Sidai(Elena) 110558172

Ma Han Chih(Haze) 110560577

Mabel Lim Yi Jun 110558367

Yuan Tiezheng(TZ) 110562836

TUTOR

Louise Thompson

Date of submission: 16th April 2012

Word Count : 2200

1



A Strategic Marketing Plan for a

New Product Idea

Brand Logo

Superbaby Foods Limited

&

its Superbabys Milk Cubes (SMC) products range

2



CONTENTS

Title Page

1. Executive Summary

2. Background Statement

3. Company Introduction

3.1 Background Information

3.2 Vision Statement

3.3 Mission Statement

3.4 Core Values

4. Product Introduction

4.1 Product Information

4.2 Product Claims/Benefits

5. Environment Analysis

5.1 PESTLE

5.2 SWOT

6. Competitors Analysis

6.1 Competition and Buying Patterns

6.2 Main Competitors

7. Customers Analysis

8. Market Analysis

8.1 Segmentation

8.2 Targeting

8.3 Positioning

9. Marketing Plan

9.1 Strategic Plan

9.2 Tactical Plan

10. Appendix

11. References

4

5

6

7

8

9

10

11

12

13

21

29

3



1. Executive Summary

This marketing report explains the strategic marketing plans that Superbaby Foods

Limited would be carrying out for its new product idea – the Superbaby Milk Cubes

(SMC). After analysing the environment, market, its competitors and customers,

Superbaby has come up with a range of marketing programmes to be carried out

within the United Kingdom (UK) to support the launch of its SMC products range.

The marketing activities would take place during the first 6 months from the launch

date with a budget of £200,000. Market research and statistics have also been

provided as supporting documents at the end of this report.

4



2. Background Statement

The children food products industry has been expanding steadily given the increasing

awareness of quality products for babies and toddlers among parents and caretakers.

Furthermore, the optimistic economic growth rate within the UK gives a positive

outlook for the children products industry. Changes in consumption and trends have

also presented itself as an opportunity. Therefore, Superbaby has analysed all these

trends and opportunities to launch this new product idea that aims to satisfy

customers’ changing needs and wants. As this is a new product idea that none of its

competitors have adopted, Superbaby will pride itself for being different and unique

to bring about greater convenience for customers today.

5



3. Company Introduction

3.1 Background Information

Superbaby Foods Limited is a new entry food company that specialises in children

milk products. The slogan of Superbaby is “Always here for you!” so delivering

qualitative and reliant products to customers is the company’s main objective. The

Superbaby Milk Cubes (SMC) comprises of a range of milk powder cubes for babies

and toddlers in different flavours and packaging sizes. Many parents have seen to be

in a constant challenge of balancing a hectic schedule in this modern society.

Customers’ needs and wants associated with a product are not fixed as they change

with time and according to culture and lifestyles. Thus, Superbaby took the

opportunity to launch SMC to satisfy the change in customers’ requirements.

3.2 Vision Statement

To be the trusted children milk products company that caretakers all over the world

can rely on.

3.3 Mission Statement

To enlighten the burden of caretakers by continuously striving to provide only the

best nutritional children milk products that are convenient yet quality guaranteed.

3.4 Core Values

Swift: Provide user-friendly products

Smart: Nurture brain development

Strong: Build a healthy body

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4. Product Introduction

As Superbaby prides itself in providing high quality yet convenient products, the

SMC products range will bring about a unique form of milk powder packaged in

cubes.

4.1 Product Information

Product Amount Price Recommended Use

For babies 0-6 Months

(Standard Box)

Two layers of 4x7

cubes (30g each)

£16.99 Daily Usage

For babies 1-3 Years

(Standard Box)

Single layer of 4x7

cubes (30g each)

£9.99 Daily Usage

For babies 0-6 Months

(Travel Pack)

Single layer of 3x4

cubes (30g each)

£4.99 On-the-go

For babies 1-3 Years

(Travel Pack)

Single layer of 3x4

cubes (30g each)

£4.99 On-the-go

Sample 2 cubes (30g each) Sample Sample

(Refer to figures 1.1, 1.2, 1.3, 1.4 & 1.5)

Also, our cubes / bar of cubes will be packaged in an aluminium foil while the outer

layer will be wrapped in a recyclable paper with the brand and product specifications

printed on it.

(Refer to Figures 1.6 & 1.7)

4.2 Product Claims/Benefits

Nutritional – packed with vitamins and minerals

High standard of quality assured

User-friendly, simple and convenient to use

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5. Environment Analysis

5.1 PESTLE

Superbaby has found that the external environment is conducive to launch Superbaby

products.

(Refer to Figure 2.1)

5.2 SWOT

After analysing the internal strengths and weaknesses, external opportunities and

threats, Superbaby has developed a comprehensive strategy to take advantage of the

current situation. Firstly, Superbaby will capitalise on its strengths through Research

and Development (R&D) by bringing more nutritious and convenient products to the

customers. Next, Superbaby will take advantage of the opportunities by means of

marketing to mothers who are living a hectic lifestyle. In addition, Superbaby will

also work on its weaknesses by raising the company’s profile. Lastly, Superbaby will

lower the threats by differentiating itself in terms of products and services from its

competitors.

(Refer to Figure 2.2)

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6. Competitors Analysis

6.1 Competition and Buying Patterns

The most important factor in this market will be the quality of the product. With the

high standards of hygiene and protection required due to the nature of the industry,

our products are going to need to stand out against our competitors. This will attract

and encourage our customers to use our products against other top brands in the

market.

6.2 Main Competitors

There are currently a few well-established brands in the UK market that will be in

direct competition with Superbaby’s SMC products. An analysis of the competitors

has been done so as to help gauge how Superbaby should position itself in this

competitive market.

(Refer to Figures 3.1, 3.2, 3.3 & 3.4)

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7. Customers Analysis

Targeted Customers

- Parents

o Career Mothers

Hectic schedule

Wants convenience and prefer simple to use products

Save time and trouble

Market Research

- Preference in children food products

o Higher protein and mineral content

Enhance immune system

o Added iron and vitamins

Important for bone and brain development

- Increasing knowledge and product choices

o Parents aware of products specifications

Selective of purchases

Quality more important then price

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8. Market Analysis

8.1 Segmentation

DEMOGRAPHICS PSYCHOGRAHIC BEHAVIOURAge: Working Mothers (21-39 years old)

Income: High, Middle, Low

Nationality: American Asian European African

Family Size: Small to large family

Lifestyle: Hectic, Non-working

Attitude: Fast, Convenient, Slow and Relax

Beliefs: Quality and reliability

Interest: Travelling Stay home

Usage rate: Daily, Weekly, Monthly

Benefit Sought: High in Vitamins and Minerals

Attitude towards product: Quality and Convenient, Cheap

8.2 Targeting

After analysing the various segments, Superbaby has decided to focus on working

mothers (21-39 years old) from all nationalities who is earning a high income, living a

hectic lifestyle and loves travelling. Superbaby will also target mothers who belief in

quality and reliability, has an attitude of fast and convenience. Mothers who are

looking for nutritious baby-products are also Superbaby’s target.

8.3 Positioning

PRICE Premium Price 2 layers, 4 by 7: £16.99 1 layer, 4 by 7: £9.99 Travel pack, 3 by 4: £4.99

KEY BENEFITS Convenient and User-Friendly Nutritious, pack with Vitamins and Minerals Good for Brain, Bone and Teeth development Easily digested by babies

AVAILABILITY Hospitals Nurseries Supermarkets

IMAGE Prestige Trustworthy Quality

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9. Marketing Plan

9.1 Strategic Plan

3 broad goals (marketing objectives) to be achieved within the next 5 years

1) To establish the position of a market challenger

2) To maximise profits

3) To achieve customer satisfaction and loyalty that will in turn produce good

referrals

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9.2 Tactical Plan

3 specific goals that have been narrowed down relevant to the above

Goal Strategy Marketing Programmes (Product, Price, Promotion, Place)

As a new company, Superbaby will be carrying out a range of promotional activities

over an intensive period during the first 6 months with a budget of £200,000.

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9.2.1 Goal

To build up Superbaby Foods Limited image and the awareness of its SMC products

range.

9.2.1.1 Strategy

By increasing its brand presence in the baby milk products market through extensive

advertising and promotions.

9.2.1.2 Marketing Programmes

I. Promotion

The initial stages of promotional activities would mainly revolve around informing

customers of Superbaby’s existence, its SMC products range, and how customers can

purchase them through the following:

a) Advertising

Different forms of advertising will be implemented to enhance awareness about

Superbaby and it SMC products range. Superbaby will focus on low-cost advertising

methods. As such, while television and print media are essential, they would be used

strategically to minimise cost. On the other hand, cheaper forms of channels would be

exploited to gain the most from them. The main message that would be delivered

would be the slogan of Superbaby – “Always here for you!” – such that customers

would be able to feel a personal connection with the brand.

(Refer to Figure 4)

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b) Direct Marketing

Direct mail, brochures and magazines would be mailed to potential customers

informing them of Superbaby presence and its products. For instance, potential

customers would receive monthly mail letters to be notified of any new products or

promotions. The customer services team could then arrange for an appointment with

customers who express an interest in Superbaby products, with the intention of

encouraging them to make a purchase.

c) Public Relations/Publicity

Superbaby would carry out different activities to develop and manage its relationship

with the public so as to establish goodwill. Firstly, it would focus on the activities

revolving around the launch of its SMC products range. The activities encompass of

keeping track of editorials, building good relations with the media (e.g. editors and

journalists), executing launch events, designing posters and leaflets, preparing free

samples. Secondly, Superbaby would display its environmental consciousness through

the usage of recyclable packaging. Its environment tagline, “Secure a future for your

child”, aims to encourage parents to be more environmentally conscious. Thirdly,

Superbaby’s Hope Project would assist underprivileged children who cannot afford

education through charity donations from its sales profits. This would help Superbaby

to enhance its public relations and increase publicity.

d) Events

Attending trade shows and exhibitions would help to increase awareness of

Superbaby and its products. These events would also enable the sales team to interact

with potential customers and build relationships with them. Face-to-face promotion

would also be more personal and customised depending on the different types of

customers. An example of an upcoming exhibition would be The Baby Show 2012 in

London, which presents Superbaby an opportunity to promote itself.

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II. Place

Superbaby would carry out its promotional activities with related institutions through

partnerships. For instance, Superbaby would sell its products at several hospitals

across the nation so that it could reach out to parents specifically at the children’s

ward. Sales representatives could be present to carry out personal selling or forms of

direct marketing could be used to inform parents of the SMC products range and its

benefits. Also, sales promotion could take place through the distribution of products

samples to parents to try out and follow-up sales action could take place.

9.2.1.3 Implementation and performance evaluation

Success could be measured through the sales volume that the above promotional

activities bring about. However, it could be tricky to match the results to a specific

promotion strategy, as it would be difficult to calculate. Instead, the success of the

promotional activities which would translate to sales and profits would be seen as an

overall effort by the promotions team.

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9.2.2 Goal

To gain 10% profits from the sales of SMC products range within the first year.

9.2.2.1 Strategy

Superbaby will focus on maximising its sales to achieve its profits target. Therefore,

Superbaby will advertise its products to increase sales by allowing customers to

acknowledge and understand its products better.


I. Product

In order to differentiate Superbaby’s products from its competitors, the SMC range

would be marketed based on its additional benefit of being ‘user-friendly, simple and

convenient to use’ which ties in with its brand values. This differentiation would

allow Superbaby’s products to stand out and attract customers based on its unique

selling point.

II. Place

Sales promotion, which would be discussed in the following section, would be carried

out at multiple locations including major supermarkets, which are often the top choice

for customers to purchase food products. Sample packs would be given out at

childcare centres too, so that children would be able to try and test them out.

III. Promotion

a) Personal Selling

Face-to-face selling will ensure that customers receive a high degree of personal

attention and personalised service as the sales message can be customised to meet the

requirements of different types of customers. Also, the two-way nature of the process

allows the customers services team to respond directly and promptly to any queries.

Furthermore, personal selling is an ideal way to deliver large amounts of specific or

complex product information. This is essential, as parents would want the best

products for their children and would be even more careful with food products for

babies and toddlers. By being able to explain clearly the products details and benefits,

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the sales team would also be able to demonstrate the product. This is especially so

since the SMC products range is a relatively raw idea, which works in a unique way.

Most importantly, face-to-face meetings with customers frequently can provide an

opportunity to build good customer relationships in the long run.

b) Sales Promotion

As Superbaby is a new company in the market and the SMC products range is a

relatively fresh concept, not all customers will be able to accept it immediately. Thus,

Superbaby would distribute free products samples to encourage customers to try and

eventually purchase the products. This would allow consumers to understand and

experience the benefits of the products.

9.2.2.3 Performance Evaluation

The company would monitor the amount of sales made weekly in response to the

marketing campaigns so as to decide if there is a need for changes to the marketing

programmes.

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9.2.3 Goal

To retain 50% of the customer base after a year.

9.2.3.1 Strategy

Superbaby would ensure quality products at affordable prices and also, maintain long-

term customer relationships and evaluate customer feedback.


I. Product

Superbaby will focus on R&D to ensure its products will be delivered at a high

standard of quality to customers. It will also ensure that all its products comply with

the standards set by the UK Food Standards Agency (Food Standard Agency, 2012).

II. Price

A lean-production process will be used to minimise waste and maximise efficiency.

Also, Superbabay will adopt a just-in-time stock management system to reduce

warehouse costs and reduce manpower. All these cost-savings will be passed on to

customers, making sure that the prices of the products are at its lowest.

III. Promotion

a) Maintaining long-term relationships with customers

Staff members will be stationed at hospitals and nurseries to promote SMC products

and record the particulars and contact details of children and their parents

respectively. Birthday cards will also be sent out to these children on their birthdays.

Besides, parents will receive updates of any new product developments and advice on

child development. Free samples will also be mailed to parents.

b) To listen and improve on customer feedback

Customer feedback is highly important to the company. The company will set up a

comprehensive feedback channel through email, phone call and mail. Contact details

will be provided on the company website to facilitate customers in the feedback

process. The company will acknowledge all messages within 24 hours of receipt. A

solution will be offered in the same form of channel within five working days. There

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will also be a direct hotline to the company to answer any queries regarding the

company’s products or the company itself. The company will guarantee that every

phone call will be answered by a ‘real’ person who will be able to understand the

situation.

9.2.3.3 Performance Evaluation

The company will monitor the number of returning customers monthly through its

data base. Statistics will be calculated and shown through graphs. An overall trend

will also be analysed at the end of the year.

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10. Appendix

Figure 1.1 Standard box

Note: No. of cubes pictured is inaccurate – supposed to be a box of 4 x 7 cubes

Figure 1.2 Individual cubes wrapped with aluminium foil

Figure 1.3 An individual cube without packaging

21

http://www.laroussefoods.ie/assets/media/products/b32c1693793a18c46b96465065dd9a97.jpg



Figure 1.4 Travel pack – a bar of 3 x 4 cubes

Figure 1.5 Free samples – a bar of 2 cubes

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Figure 1.6 Individual cubes packaging

Figure 1.7 Bar packaging

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POLITICAL General Election of May 2010 became known as the ‘Mumsnet

election’, with all of the main parties competing for family vote.

Furthermore, the Conservatives party which is the current ruling

party also places great importance on young children and families.

ECONOMICAL Spending on children is often the last thing to be reduced even in

recessionary times and thus, the demand for children food products

is relatively price inelastic. The UK’s economy is expected to

grow 0.8% in 2012 and 2% in 2013 (Yahoo, 2011). This gives a

positive outlook for the children products industry.

SOCIAL The fertility rate in the UK has been on the rise (the average

fertility rate rose from 1.64 in 2001 to 1.97 by 2008 (BBC, 2012).

The percentage of working mothers in the UK has also been on the

rise. In 2011, 66.5% of mothers in the UK either work part-time or

full-time (The guardian, 2011). Furthermore, there has been an

increased demand for products that are easier to travel with, on top

of other sophisticated demands.

TECHNOLOGICAL There have been significant improvements in technology to ensure

safety standards of baby food products with various tests in place.

Hipp, for example (UK-based subsidiary of the world's largest

baby food manufacturer), carries out more than 260 tests on each

product to ensure that they meet all the legislations for baby foods

(Food Processing, 2011).

LEGAL The UK government has implemented stricter rules on the labeling

of all types of formula clarifying that follow-on formula should

only be used by infants from 6 months of age (an increase from the

current limit of 4 months). Only a small number of approved

health and nutrition claims will be allowed on formula milk (Food

standard agency, 2012).

ENVIRONMENTAL There is great environmental protection awareness in the UK. In

2010, the UK is ranked 14th in the world based on environmental

performance index (global Sherpa, 2011). Also, the UK is

committed to reduce its greenhouse gas emissions by 12.5% from

1990 to 2008-2012 under the Kyoto protocol.

Figure 2.1 PESTLE Analysis

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STRENGHTS WEAKNESSES

Unique concept and product

innovation

Nutritious food product with a high

standard of quality assured to deliver

the best for its consumers

Convenient and easy to use

Relationship selling with a focus on

customer satisfaction

Excessive packaging

New brand and relatively new

product idea which might result in

slow customer acceptance

Brand and product infancy might

mean that wholesalers and other

intermediaries might be skeptical

about our products too

OPPORTUNITIES THREATS

Changing lifestyles with hectic and

busy schedules

Increasing proportion of career

mothers

Demand for convenience

Necessity product after all

Fills the gap in the market

Existing competition from many

well-established brands

Wide variety of baby milk products

that are already available in the

market

No patent acquisitions – low barriers

to entry

Figure 2.2 SWOT Analysis

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54%40%

3% 2% 1%

Companies Market Share (%)

Aptamil + Cow & GateSMA NutritionNurtureHipp OrganicOthers

Figure 3.1 Market share of main competitors (as of 2009)

Aptamil + Cow & Gate

SMA Nutrition Nurture Hipp Organic0

1

2

3

4

5

6

7

5.8

3.3

1.1

0.056

Amount Spent on Marketing by Main Competitors

Mil

lion

£

Figure 3.2 Amount spent on marketing by main competitors (in 2008)

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Aptamil Follow on Milk

Cow & Gate Follow on Milk

Hipp Organic Follow on Milk

SMA Follow on Milk

Superbaby 6+ Months Milk

£0.00

£0.20

£0.40

£0.60

£0.80

£1.00

£1.20

£1.01

£0.88

£0.75

£0.89

£1.01

Price of Milk for 6+ Months(Per 100g)£

Figure 3.3 Price of milk from competitor brands (Milk for 6+ Months)

Aptamil Grow-ing Up Milk

Cow & Gate Growing Up

Milk

Hipp Organic Growing Up

Milk

SMA Toddler Milk

Superbaby 1-3 Year Milk

0

0.2

0.4

0.6

0.8

1

1.2

1.4

0.940.87 0.87

0.78

1.19

Price of Milk for 1-3 Years (Per 100g)

£

Figure 3.4 Price of milk from competitor brands (Milk for 1-3 Years)

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Advertising channels Benefits / Reasons Specific details of plan

Television Highest degree of

visual and audio

High impact

Creative and flexible

Prestige and status

To be shown between

drama serials / variety or

reality shows that have high

female audience viewings

Print Media Effective at

delivering message

through words and

images

Longevity

Mainly through magazines

Narrow targeting by

focusing on women / parent

titles

An example would be

Mother and Baby, the UK’s

Number 1 Pregnancy and

Baby Magazine

Internet New, exciting and

fast growing medium

which would be ideal

for modern parents

Low cost

Able to form two-

way communications

Through different forms of

social media (e.g.

Facebook, Twitter and

Youtube) which could reach

a large mass of audience

almost instantly

Online forums specially for

mothers, examples:

http://www.askamum.co.uk/

http://www.netmums.com/

Figure 4 Advertising methods

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http://www.netmums.com/

http://www.askamum.co.uk/



11. References

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Ask Mum (2011) Baby food products [Online]. Available at: http://www.askamum.co.uk/ (Accessed: 10 April 2012).

Baby Centre (2011) Find a formula that's right for your baby [Online]. Available at: http://www.babycentre.co.uk/baby/formula/findrightformula/ (Accessed: 14 April 2012).

BBC (2011) Britain's mysterious baby boom [Online]. Available at: http://www.bbc.co.uk/news/uk-13809280 (Accessed: 9 April 2012).

Bplans (2011) Diaper Manufacturer Business Plan [Online]. Available at: http://www.bplans.com/diaper_manufacturer_business_plan/products_fc.php (Accessed: 11 April 2012).

British Energy (2012) Energy and Environment [Online]. Available at: http://www.british-energy.com/ (Accessed: 12 April 2012).

ChocolateTradingCo (2010), Image: Personalised Chocolate Bars 9g [online] Available at:http://www.chocolatetradingco.com/buy/personalised-chocolate-bars-9g (Accessed 4 Apr 2012).

Choctasticbar (2012), Image: Milk Chocolate Bar [online] Available at:http://www.choctasticbar.co.uk/Pages/ChocolateBars.aspx (Accessed 5 April 2012).

Chocolate Bars (2011) Picture Chocolate Bars [Online]. Available at: http://www.choctasticbar.co.uk/Pages/ChocolateBars.aspx (Accessed: 13 April 2012).

Crawley, H and Westland, S. (2011) Infant milks in the UK. [online] Available from: www.cwt.org. uk /pdfs/ infantsmilk _web.pdf (Accessed 17 Mar 2012).

Conservative Party (2012) Families, Children and Young People [Online]. Available at: http://www.conservatives.com/Policy/Where_we_stand/Family.aspx (Accessed: 10 April 2012).

Food Standard Agency (2012) Safer food better business [Online]. Available at: http://www.food.gov.uk/ (Accessed: 3 April 2012).

Food Processing (2012) Better food, better productivity [Online]. Available at: http://www.fponthenet.net/ (Accessed: 1 April 2012).

21Food (2011), Image: Chicken Stock Cubes [online] Available at:http://www.21food.com/products/chicken-stock-cubes-49287.html (Accessed 4 April 2012).

29

http://www.21food.com/products/chicken-stock-cubes-49287.html

http://www.cwt.org.uk/pdfs/infantsmilk_web.pdf

http://www.choctasticbar.co.uk/Pages/ChocolateBars.aspx

http://www.chocolatetradingco.com/buy/personalised-chocolate-bars-9g

http://www.aptamil.co.uk/bottlefeeding/article/how-much-and-how-often



Global Sherpa (2012) Environmental Performance Ranking [Online]. Available at: http://www.globalsherpa.org/ (Accessed: 5 April 2012).

Great Magazines (2011) Mother and Baby magazine [Online]. Available at: http://www.greatmagazines.co.uk/parenting/mother-and-baby-magazine.html (Accessed: 11 April 2012).

Health Research Data (2012) Minerals for Children [Online]. Available at: http://www.healthresearchdata.com/minerals-for-children.html (Accessed: 13 April 2012).

IVillage (2011),Babies: Nutritional guidelines for babies [online] Available at:http://www.ivillage.com/babies-nutritional-guidelines-babies/6-a-127621 (Accessed 4 April 2012).

123rf(2011), Image: Chocolate Cubes Pyramid on white background[online] Available at:http://www.123rf.com/photo_5121887_chocolate-cubes-pyramid-on-white-background-close-cocoa-cube.html (Accessed 5 April 2012).

LaRousseFoods (2010), Image: Chocolate Caramel Cube [online] Available at: http://www.laroussefoods.ie/543/Chocolate_Caramel_Cube_12_x_110g_product.html (Accessed 6 April 2012).

London Events (2012) The Baby Show 2012 in London [Online]. Available at: http://www.lth-hotels.com/london_events/baby-show-london.htm (Accessed: 10 April 2012).

Lugg, E. (2011), Baby Food Manufacturers News and Trends [online] Available at:http://www.business.com/retail-and-restaurant/baby-food-manufacturers/ (Accessed 5 April 2012).

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Net Mums (2012) Baby Food [Online]. Available at: http://www.netmums.com/ (Accessed: 29 March 2012).

Quick MBA (2011) Marketing plan outline [Online]. Available at: http://www.quickmba.com/marketing/plan/ (Accessed: 28 March 2012).

Reports (2011) Marketing Strategy of Nestle [Online]. Available at: http://download-reports.blogspot.co.uk/2011/04/marketing-strategy-of-nestle-nestle.html (Accessed: 10 April 2012).

The Guardian (2011) Birth statistics: Birth and fertility rates across England and Wales [Online]. Available at: http://www.guardian.co.uk/news/datablog/2010/may/25/birth-rate-statistics-england-wales (Accessed: 7 April 2012).

30

http://xieping1218.en.made-in-china.com/product/ZMGxPVeAJIcm/China-Chicken-Stock-Cube-MF-025-.html

http://xieping1218.en.made-in-china.com/product/ZMGxPVeAJIcm/China-Chicken-Stock-Cube-MF-025-.html

http://www.laroussefoods.ie/543/Chocolate_Caramel_Cube_12_x_110g_product.html

http://www.123rf.com/photo_5121887_chocolate-cubes-pyramid-on-white-background-close-cocoa-cube.html

http://www.123rf.com/photo_5121887_chocolate-cubes-pyramid-on-white-background-close-cocoa-cube.html



The Guardian (2011), Working Mothers [online] Available at: http://www.guardian.co.uk/lifeandstyle/the-womens-blog-with-jane-martinson/2011/mar/31/mothers-working-equal-women-without-children (Accessed 4 April 2012).

tutor2u (2012) promotion - personal selling [Online]. Available at: http://tutor2u.net/business/marketing/promotion_personalselling.asp (Accessed: 2 April 2012).

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