Marketing assignment
17
Most Preferable Mobile Brand in
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A presentation on marketing Nokia based on a survey conducted in Chandigrah .
Transcript of Marketing assignment
Most Preferable Mobile Brand in
Indian Population
1,429,966,154
Three Basic Necessities
Communication
A need
Mobile Brands in India
Target
Top Mobile Brands in India
Nokia is everywhere
Targeting
Segmentation
Out of 50 people 31 preferred
Why they prefer
Brand name (16 people)
Features (11 people)
Price (4 people)
Future preference